Tourism Destination Market Insights: UK & Ireland – Analysis of destination markets, infrastructure and attractions, and risks and opportunities

The United Kingdom provides a diverse range of attractions, experiences and activities appealing to all types of travelers from city slickers, heritage enthusiasts, culture seekers, avid walkers and adventurers worldwide. It remains a highly popular destination, attracting large numbers of business and lesiure travelers.

Ireland holds vast sweeping landscapes, an abundance of cultural attractions, two UNESCO world heritage sites along with the dynamic and vibrant city life offered within the capital Dublin. It is consequently a hotbed of leisure tourism.

GlobalData’s Destination Market Insight provides in-depth analysis of a tourist destination, in this case for the UK and Ireland.

The report uses regional and country focused analysis to explore inbound tourist markets, infrastructure and attractions, as well as risks and opportunities. The report provides clear insight into current and future tourism developments in the region.

This report is part of GlobalData's Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destniantion market, in this case the UK and Ireland.


– International arrivals for the UK will encounter a slow down in growth over the upcoming years within particular markets reflected with a low CAGR for 2018 to 2023 at 2.9%.

– Niche forms of tourism are becoming an ever wider market including sports tourism, eco-travel, cultural tourism, and gastrotourism.

– The Irish Tourism Industry Confederation (ITIC) developed the ‘Industry Strategy for Growth to 2025’[9] reflecting 10 key pillars to Ireland’s success and growth as a destination in the years to come. Key themes involve aims to increase capacity reflected in new and ongoing developments for 2019, as the destination aims to reach 13.7million visitors by 2025 .

– Similar to the UK, international arrivals to Ireland are predicted to see a minor slow down in growth between 2018 and 2023 from. However, travelers will continue to surge from key source market the USA in 2019.

Reasons to buy

– Obtain a clear and detailed insight into new developments in two popular, well-established tourist destinations.

– Use data and analysis to explore future trends related to international arrivals, airlines, niche tourism, and hotel developments.

– Gain a strong understanding of the opportunities in the market, as well as the risks, to support better business decisions.

Companies mentioned



Aer Lingus





Jurys Inn

British Airways

Table of Contents

Table of Contents


Snapshot UK

Key trends and developments

Snapshot Ireland

Key trends and developments

Source Markets

Main Source Markets UK

Source market in focus: USA

Upcoming source market in focus: Canada

Main Source Markets Ireland

Source market in focus: Canada

Types of Travel

City breaks

Sports tourism

Cultural tourism

Adventure tourism


Infrastructure and Attractions

Airlines within the UK and Ireland



Destination Case Studies

Case study: London

Case study: Edinburgh

Case study: Dublin

Case study: Cornwall

Risk Analysis

Market risks and opportunities


Terminology and definitions

About GlobalData


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