Tourism Destination Market Insights: China (2019) – Analysis of source markets, infrastructure and attractions, and risks and opportunities

As the fourth largest inbound destination, the People’s Republic of China aims to enrich the quality and socio-economic development of tourism throughout the nation. Declared in the ‘Outline for National Tourism and Leisure’ (2013-2020) the strategy aims to improve the quality of life, tourism services, infrastructure, tourism product development (such as rural and red tourism), develop public services nationally and generally enhance the quality of overall services.

City breaks, cultural tourism and backpacking are some of the most avid types of travel into and around China. As the People’s Republic of China invest in more tourism products, this has seen a rise in health and wellness, rural and red tourism throughout the nation.

In 2018 China received 61.8 million inbound travelers an increase of 1.8% from 2017.

This insight report includes an analysis of source markets, infrastructure and attractions, and assesses the risks and opportunities for China as a destination market.


– This report is part of GlobalData's Destination Market Insights Series.

– These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case China.

Reasons to buy

– Obtain a clear and detailed insight into new developments in popular, well-established and upcoming tourist destinations.

– Use data and analysis to explore future trends related to international arrivals, airlines, niche tourism, and hotel developments.

– Gain a strong understanding of the opportunities in the market, as well as the risks, to support better business decisions.

Companies mentioned

Air China

Hainan Airlines

Sichuan Airlines




Six Senses

Air France

China Eastern Airlines

China Southern Airlines

G Adventures


STA Travel

Table of Contents

Table of Contents



Key Trends

New Developments

Source Markets

New Projects

New International Flights

Types of Tourism

City Breaks

Cultural Tourism

Backpacking Travel

City Focus

City Focus: Beijing

City Focus: Shenzhen

City Focus: Chengdu


Regional Risk & SWOT Analysis

Regional Risk

SWOT Analysis







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