Tourism Source Market Insight: South Korea

GlobalData’s Tourism Source Market Insight: South Korea report provides a thorough insight into the South Korean domestic and outbound tourism markets. The report looks at the profiles of South Korean tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the South Korean outbound travel market.

Key Highlights

– In 2018, South Koreans spent a total of US$33.4bn in outbound tourism and US$56.8bn in domestic tourism.

– On average, domestic Korean tourists spend US$42.58 per day of trip, a figure that is expected to drop to US$40.59 in 2019.

– With 49.6 million trips taken in 2018 (domestic and international included), the 35-49 age group represents the largest cohort of holiday takers in South Korea.

Scope

– This report is part of GlobalData's Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the South Korean outbound travel market.

Reasons to buy

– This report provides clear insight into developments in the South Korean domestic and outbound tourism markets.

– The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.

– The report explores the different profiles of South Korean tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.

– The reader gains a strong understanding of the opportunities in the South Korean market, as well as the risks, to support better business decisions.

Companies mentioned

Jeju Air

Jin Air

Cebu Pacific

VietJet Air

Air Asia

Lucky Air

Peach

Scoot

Table of Contents

Table of Contents

Overview

Region Snapshot 2018

At a glance: The Korean tourist market in 2018

Risks to outbound Korean tourism

Main findings

Tourists profile

Which types of holiday do Koreans take?

Which factors motivate Koreans when choosing a holiday?

Where do Koreans plan on travelling to in the next 12 months?

Insight into Korean tourists

Domestic tourism

Domestic flows

Domestic spending

Outbound tourism

Outbound flows

Outbound spending

Main and developing destination markets

Where did Korean tourists travel to in 2018?

Main destinations

Developing destinations

Destinations needing improvements

Outlook

Opportunities to attract Korean tourism

Appendix

References

Terminology and definitions

About the Author

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