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Cloud Computing in Travel and Tourism – Thematic Research

Cloud computing refers to the provision of IT infrastructure and platform services to provide a flexible, scalable, and on-demand IT environment. Whilst not openly publicized, it seems cloud computing is a growing theme throughout the travel sector. Jobs related to cloud computing are the most active on GlobalData’s Job Analytics database between mid-September and early October 2020 with growth surpassed only by further technology themes such as IoT, Big Data and Online Travel.

This thematic research report takes an in-depth look at the role of Cloud Computing within the travel and tourism sector. The report looks at trends within tourism related to the cloud alongside offering an array of case studies that take a deep dive into how companies are utilizing this theme and the outcome. This is followed by an analysis of the impacts of this theme and recommendations for companies looking to adopt a cloud-based model.

“What remains clear is there is global adoption of this theme as industries across the supply chain such as airlines, travel intermediaries, lodging providers and cruise operators have demonstrable examples of when cloud computing has benefitted flexibility, scalability and general operational efficiency. As technology and travel become ever more entwined, adopting cloud based services will be a pivotal theme in driving future changes regarding efficiency, operation and management in the travel space”. – Johanna Bonhill-Smith, Travel & Tourism Analyst, GlobalData.


This thematic report provides an overview of the role of cloud computing within the travel sector today and the opportunities it can provide.

The key trends within this theme reflect how companies are benefitting from adopting a cloud based model also acknowledging why some may be reluctant.

Several case studies are included to identify how, why and when certain companies began investing in the cloud acknowledging the benefits of this theme within the travel sector.

The impacts of cloud computing are then discussed identifying how this theme has changed the travel sector today.

To conclude, a series of recommendations are laid out to notify companies on certain precautions and areas to consider when investing into this pivotal theme.

Key Highlights

Adopting a cloud-based model can be beneficial for all travel companies and cloud computing can be considered a pivotal theme in driving future changes. Cloud solutions offer flexibility, scalability, remote access to services and can reduce operational costs. Travelers’ desire for a ‘seamless’ travel experience has long been circulating the travel sector and cloud computing is one of the ultimate ways to help achieve this.

81% of travel and tourism companies are currently investing in cloud computing whilst 18% plan to over the next three years (GlobalData emerging technology trends survey (2019). There has also been an 11% increase in job postings by travel and tourism companies between mid-September and early October 2020 (GlobalData’s Job Analytics database). The shift in consumer attitudes to more online communications has spurred businesses to become more digitized and streamline operations. This in turn has led businesses to adopt the cloud to further offer the ultimate personalized experience and achieve those ROI goals.

As companies become more reliant on digital infrastructure, many remain concerned about cyber threats and this is likely to deter some from digitizing services onto the cloud. The reality is, the cloud is more reliable than holding one singular framework as it connects all together.

Socio-economic benefits of tourism can be overwhelming granting vital income for many a destination yet the impacts can be a significant cause to environmental degradation. Through utilizing a cloud based model, a company can more accurately identify the resources that need to be used for a specific task/experience, decreasing the environmental impact.

Cloud computing has provided a scalable computable model where companies can adjust their usage according to demand and ultimately save costs that would have otherwise been incurred by maintaining in-house infrastructure.

Personalization and the ‘seamless experience’ are terms that continue to circulate the travel sector. Companies are still striving to offer customers a personalized customer service to create loyalty and in turn positively impacting revenue streams and profitability. When data is in the cloud, experts are able to perform deeper analysis and recognize correlations more efficiently through using predictive algorithms.

Reasons to Buy

Gain a deeper understanding into what cloud computing is and how this has/will affect the travel and tourism sector in the future.

Access how businesses are utilizing the cloud and how this is aiding operational efficiency and productivity.

GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.

Companies across the travel and tourism supply chain including airlines, travel intermediaries, lodging providers, cruise operators, etc. should utilize this report to fully understand how cloud computing is a key theme driving future changes in the travel sector.

Discover recommendations that will help your company when becoming more ‘cloud-savvy’, leading to a more agile and efficient business model.

Companies Mentioned

Airbnb, American Airlines, Carnival Corporation, easyJet, Expedia Group, Hilton, Royal Caribbean International, Trip.com Group, TUI Group

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