Italy Tobacco Products Market Analysis and Forecast by Product Categories and Segments, Distribution Channel, Competitive Landscape and Consumer Segmentation, 2021-2026

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Italy Tobacco Products Market Report Overview

The Italy tobacco market size was EUR18.77 billion ($22.2 billion) in 2021. The market is expected to register a meagre CAGR of less than 1% during 2021-2026. Italy has one of the lowest levels of VAT percentage for cigarettes with no minimum excise duty levied. Furthermore, per capita expenditure of tobacco in Italy increased during the 2016-2021 period, which was higher than the global level and the regional level Western Europe ($346.1).

Italy Tobacco Products Market Overview

Italy Tobacco Products Market Overview

For more insights on the Italy tobacco market forecast, download a free report sample

The Italy Tobacco Market Segmentation

The key categories in the Italy tobacco market are cigarettes, smoking tobacco, smokeless tobacco, and cigars & cigarillos. The cigarettes category is forecast to register a loss of market share in terms of value during the 2021-2026 period.

Cigarettes: Cigarettes was the largest category in both value and volume terms in 2021, in Italy. It is further segmented into filter cigarettes and plain cigarettes. Filter cigarettes was the largest sub-segment in the filter cigarettes segment in 2021. 

Smoking Tobacco: The smoking tobacco category can be further segmented into FCT and pipe tobacco. FCT was the largest segment in the smoking tobacco category in 2021. 

Smokeless Tobacco: The smokeless tobacco category can be further segmented into chewing tobacco and snuff/snus. Chewing tobacco had the larger share among the two in 2021.

Cigars & Cigarillos: The cigars & cigarillos category can be further segmented into large cigars and small cigars/cigarillos. Large cigars was the larger segment in the cigars & cigarillos category in 2021.

Italy Tobacco Market Analysis, by Segments

Italy Tobacco Market Analysis, by SegmentsFor more insights into the Italy tobacco market segments, download a free report sample

Italy Tobacco Market Segmentation by Distribution Channel

The key distribution channels in the Italy tobacco market are convenience stores, hypermarkets & supermarkets, tobacco specialists, department stores and cash & carries & warehouse clubs. Convenience stores were the leading distribution channel in the cigarettes category in 2021.

Italy Tobacco Market Analysis, by Distribution Channels

Italy Tobacco Market Analysis, by Distribution Channels For more distribution channel insights on the Italy tobacco market, download a free report sample

Competitive Landscape

The leading companies in the Italy tobacco market are Philip Morris International Inc., British American Tobacco Plc, Japan Tobacco Inc, and Imperial Brands Plc. Philip Morris International Inc. was the largest manufacturer for tobacco products in Italy in 2021.

Italy Tobacco Market Analysis, by Leading Companies

Italy Tobacco Market Analysis, by Leading Companies To know more about leading tobacco companies in Italy cigarettes market, download a free report sample

Italy Tobacco Market Overview

Market Size 2021 EUR18.77 billion ($22.2 billion)
CAGR (2021-2026) <1%
Key Categories Cigarettes, Smoking Tobacco, Smokeless Tobacco, and Cigars & Cigarillos
Key Distribution Channels Convenience Stores, Hypermarkets & Supermarkets, Tobacco Specialists, Department Stores, and Cash & Carries & Warehouse Clubs
Leading Companies Philip Morris International Inc., British American Tobacco Plc, Japan Tobacco Inc and Imperial Brands Plc

Scope

The report provides:

  • An overview of the growth at a sector level and provides an analysis of four categories: cigarettes. These categories are analyzed by value, volume, and CAGR for the period 2016-2026. The section also includes value analysis of segments, value, and volume analysis of sub-segments segments under each category for the period 2016-2026.
  • Analysis of the leading distribution channels at category level in 2021. The consumer sector reports cover the following eight distribution channels: cash & carries and warehouse clubs, convenience stores, department stores, e-retailers, hypermarkets & supermarkets, tobacco specialists, vending machines, and other general retailers.
  • Covers the taxation landscape in the country and its effects on the tobacco sector.
  • Provides analysis of leading companies by category in 2021 and analyzes the market share and growth of private labels in each category.
  • Covers consumption of tobacco by gender in Italy.
  • Cover the impact of policies and regulations on the tobacco sector in Italy.
  • Covers forecast analysis of categories in the tobacco sector.
  • Provides an outlook on macroeconomic indicators in Italy, with a detailed summary of the economy, labor market, and demographics.
  • Provides sector value and volume data, including the category and sector-level data for the period 2016-2026.

Key Highlights

  • Convenience stores were the leading distribution channel in the cigarettes category
  • Philip Morris International Inc was the leading company in the Italy Tobacco sector
  • Per capita expenditure of tobacco was lower in Italy compared to both the global and regional levels, in 2021

Reasons to Buy

  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes – prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and identify where to compete in the future.

Philip Morris International Inc
,Japan Tobacco Inc
,British American Tobacco Plc
,Imperial Brands Plc

Table of Contents

Table of Contents

Report scope

Part 1: Introduction

Executive Summary

Part 2: Market Context

Value growth analysis by region

PCE of Italy compared to global and Western Europe markets

Part 3: Market Size and Structure

Italy tobacco sector snapshot

Market size analysis

Cross-category comparison – value and volume growth analysis and category winners and losers

Market size analysis – category: cigarettes

Segment analysis : cigarettes

Sub-segment analysis: cigarettes

Market size analysis – category: cigars and cigarillos

Segment analysis : cigars & cigarillos

Sub-segment analysis: cigars and cigarillos

Market size analysis – category: smokeless tobacco

Segment analysis : smokeless tobacco

Sub-segment analysis: smokeless tobacco

Market size analysis – category: smoking tobacco

Segment analysis: smoking tobacco

Sub-segment analysis: smoking tobacco

Per capita expenditure analysis by category

Part 4: Taxation and retail

Tax incidence comparison – cigarettes

Tax incidence comparison – cigars & cigarillos

Tax incidence comparison – smoking tobacco

Part 5: Manufacturers and Brands

Leading companies by volume share – cigarettes

Leading companies by volume share – cigars & cigarillos

Leading companies by volume share – smokless tobacco

Leading companies by volume share – smoking tobacco

Part 6: The Smoking population

Smoking population, by gender

Part 7: Operating Constraints

Part 8: Prospects and Forecasts

Tobacco product growth analysis- cigarettes

Tobacco product growth analysis- cigars & cigarillos

Tobacco product growth analysis- smokeless tobacco

Tobacco product growth analysis- smoking tobacco

Part 9: Macroeconomic Analysis

GDP growth and inflation

Population growth

Labor market trend

Economic summary, labor market trends, and demographic trends

Italy risk index (GCRI) 2021

Italy risk analysis – compared to global and Western Europe markets

Methodology

Definitions

Appendix

Table

List of Tables

Leading categories (value), 2021

Fastest-growing segments (value), 2021

Leading companies by category (volume), 2021

Leading channel by category (volume), 2021

Cigarettes – value analysis by segment, 2016–2026

Cigarettes– value analysis by sub-segment, 2016–2026

Cigarettes – volume analysis by sub-segment, 2016–2026

cigars & cigarillos – value analysis by segment, 2016–2026

cigars & cigarillos – value analysis by sub-segment, 2016–2026

cigars & cigarillos – volume analysis by sub-segment, 2016–2026

Smokeless tobacco – value analysis by segment, 2016–2026

Smokeless tobacco – value analysis by sub-segment, 2016–2026

Smokeless tobacco – volume analysis by sub-segment, 2016–2026

Smoking tobacco – value analysis by segment, 2016–2026

Smoking tobacco – value analysis by sub-segment, 2016–2026

Smoking tobacco – volume analysis by sub-segment, 2016–2026

Per capita expenditure (by category), the Italy compared to Western Europe and global levels (in US$), 2021

Change in distribution share in cigarettes, 2016–2021

Change in distribution share in cigars & cigarillos, 2016–2021

Change in distribution share in smokeless tobacco, 2016–2021

Change in distribution share in smoking tobacco, 2016–2021

Cigarettes, tax incidence comparison, 2021

cigars & cigarillos, tax incidence comparison, 2021

Smoking tobacco, tax incidence comparison, 2021

Brand volume shares of top five companies by category, 2021

Performance Overview (Score: 1–100)

Sector data, by category

Per capita expenditure (US$), 2016–2026

Tobacco volume sales distribution in Italy, by category, 2021

Brand volume share by category, 2021

Real GDP (EUR Billion) Value and Annual Growth (%), 2018–2026

Nominal GDP (EUR Billion) Value and Annual Growth (%), 2018–2026

Consumer Price Inflation (%), 2018–2026

Employed People (Million) and Unemployment Rate (%), 2018–2026

Nominal household final consumption expenditure and annual growth (%), 2018–2026

Population and annual growth (%), 2018–2026

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2016–2026

Figures

List of Figures

Value share of Italy in the global and Western European tobacco sector, 2021–2026

Per capita expenditure comparison – Italy, Western Europe, and global, 2016–2026

Market size and growth analysis by value, tobacco products sector, 2016–2026

Market size and growth analysis by value and volume, cigarettes category, 2016–2026

Market size and growth analysis by value and volume, cigars and cigarillos category, 2016–2026

Market size and growth analysis by value and volume, smokeless tobacco category, 2016–2026

Market size and growth analysis by value and volume, smoking tobacco category, 2016–2026

Key distribution channels – cigarettes, in million pieces

Key distribution channels – cigars & cigarillos, in million pieces

Key distribution channels – smokeless tobacco, in million kg

Key distribution channels – smoking tobacco, in million kg

Leading companies (in volume million pieces) in the cigarettes category, 2021

Leading companies (in volume million pieces) in the cigars & cigarillos category, 2021

Leading companies (in volume million kg) in the smoking tobacco category, 2021

Leading companies (in volume million kg) in the smoking tobacco category, 2021

Percentages of adult smokers by gender, 2007–2026

Cigarettes consumption, million pieces, 2016–2026

cigars & cigarillos consumption, million pieces, 2016–2026

Smokeless tobacco consumption, thousand kg, 2016–2026

Smoking tobacco consumption, thousand kg, 2016–2026

Real GDP (EUR billion) and annual growth (%)

Nominal GDP (EUR billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in EUR terms

Population (million) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (million) and unemployment rate (%)

Five lowest-risk nations in GCRI Q4 2021

Five highest-risk nations in GCRI Q4 2021

Italian performance in country risk analysis in comparison Western Europe and world average

Frequently asked questions

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