Germany Tobacco Products – Market Assessment and Forecasts to 2025

The German tobacco sector accounted for a value share of 4.0% and 21.9%, respectively, in the global and Western Europe markets in 2020. Per capita expenditure of tobacco stood at US$384.8 in 2020 in Germany, which was higher than both the global (US$108.7) and the regional (US$339.0) levels

This report brings together multiple data sources to provide a comprehensive overview of the tobacco sector in Germany, as part of GlobalData’s global coverage of the sector. It includes analysis on the following –

– Market Context: The report provides comparative analysis of the value shares of Germany in the Western Europe and global tobacco sector. Additionally, the per capita expenditure of tobacco in

Germany is also compared with the Western Europe and global levels.

– Market Size and Structure : The report offers an overview of the growth at a sector level and provides analysis of four categories: cigarettes, cigars & cigarillos, smokeless tobacco, and smoking tobacco. These categories are analyzed by value, volume, and CAGR for the period 2015-2025. The section also includes value analysis of segments, value and volume analysis of sub-segments segments under

each category for the period 2015-2025.

– Production and Trade: Provides analysis on per capita expenditure of tobacco in Germany, by category, compared to the Western Europe and global markets. Further, analysis on the leading distribution

channels at category level in 2020. The consumer sector reports cover the following eight distribution channels: cash & carries and warehouse clubs, convenience stores, department stores, e-retailers,

hypermarkets & supermarkets, tobacco specialists, vending machines, and other general retailers.

– Taxation : It covers taxation landscape in the country and effects in the tobacco sector

Manufacturers and Brands: The report provides analysis on leading companies by category in 2019 and analyzes the market share and growth of private label in each category.

– The Smoking Population: The report covers consumption of tobacco by gender in Germany.

– Operating Constraints: The report cover the impact of policies and regulation on tobacco sector in Germany.

– Prospects and Forecasts: The report covers forecast analysis of categoriesin the tobacco sector

– Macroeconomic analysis: The report also provides an outlook on macroeconomic indicators in Germany, with a detailed summary of the economy, labor market, and demographics.

– Exchange rates: Exchange rates used to convert local currency to US dollars are annual average floating exchange rates.

– Time period: The report provides sector value and volume data, including category and sector level data for the period 2015-2025. Distribution channel data is of 2020, and company data is included for

2019.

Scope

– The German tobacco sector accounted for value share of 21.9%, in Western Europe, in 2020

– Per capita expenditure of tobacco was higher in Germany than the global and regional levels in 2020

– The German tobacco sector is expected to grow at a CAGR of 3.4% by value during 2020-2025

– Convenience stores was the leading distribution channel in the cigarettes category, with a volume share of 31% in 2020

– Philip Morris was the leading company in the German Cigarettes sector with a volume share of 38.9% in 2019

– Smoking prevalence in Germany is estimated at 19.0% in 2019 with 21.6% of men and 16.6% of women classified as smokers

Reasons to buy

– Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

– Identify the areas of growth and opportunities, which will aid effective marketing planning.

– The differing growth rates in regional product sales drive fundamental shifts in the market.

– This report provides detailed, authoritative data on these changes – prime intelligence for marketers.

– Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Companies mentioned

Philip Morris

British American Tobacco Plc

Imperial Brands Plc

Japan Tobacco Inc

Pöschl Tabak GmbH & Co. KG

Table of Contents

Table of Contents

Report scope

Part 1: Introduction

Executive Summary

Part 2: Market Context

Value growth analysis by region

PCE of Germany compared to global and Western Europe markets

Part 3: Market Size and Structure

Germany tobacco Sector Snapshot

Market Size Analysis

Cross Category Comparison Value Growth Analysis By Category Winners And Losers

Market size analysis Cigarettes

Segments

Sub segments

Market size analysis category: Cigars and Cigarillos

Segments

Sub segments

Market size analysis category: Smokeless Tobacco

Segments

Sub segments

Market size analysis category: Smoking Tobacco

Segments

Sub segments

Part 4: Production and Trade

Per capita expenditure analysis by category

Channel share analysis

Part 5: Taxation

Tax Incidence Comparison Cigarettes

Tax Incidence Comparison Cigars & Cigarillos

Tax Incidence Comparison Smokeless Tobacco

Tax Incidence Comparison Fine Cut Tobacco

Part 6: Manufacturers and Brands

Leading companies volume share in cigarettes category, 2019

Leading companies volume share in cigars and cigarillos category, 2019

Leading companies volume share in smokeless tobacco category, 2019

Leading companies volume share in smoking tobacco category, 2019

Brand share analysis of top five companies by category

Part 7: The Smoking population

The Smoking population, by gender

The smoking population, By Age and Gender

The smoking population, By Region

Part 8: Operating Constraints

Operating Constraints

Part 9: Prospects and Forecasts

Tobacco product growth analysis cigarettes

Tobacco product growth analysis cigars & cigarillos

Tobacco product growth analysis smokeless tobacco

Tobacco product growth analysis smoking tobacco

Part 10: Macroeconomic Analysis

GDP growth and inflation

Population growth

Labor market trend

Economic summary, labor market trends, and demographic trends

Germany risk index (GCRI) 2020

Germany risk analysis compared to global and Western European markets

Methodology

Definitions

Appendix

List of Tables

List of Tables

Leading value categories

Fastest growing segments (value), 2020

Leading companies by category (Volume), 2020

Leading channel by category (Volume), 2020

Cigarettes value analysis by segment (€ million), 2015 2025

Cigarettes value analysis by segment (US$ million), 2015 2025

Cigarettes value analysis by sub segment (million), 2015 2025

Cigarettes volume analysis by sub segment (million pieces), 2015 2025

Cigars and cigarillos value analysis by segment (€ million), 2015 2025

Cigars and cigarillos value analysis by segment (US$ million), 2015 2025

Cigars and cigarillos value analysis by sub segment (million), 2015 2025

Cigars and cigarillos volume analysis by sub segment (million pieces), 2015 2025

Smokeless tobacco value analysis by segment (€ million), 2015 2025

Smokeless tobacco value analysis by segment (US$ million), 2015 2025

Smokeless tobacco value analysis by sub segment (million), 2015 2025

Smokeless Tobacco volume analysis by sub segment (million pieces), 2015 2025

Smoking tobacco value analysis by segment (€ million), 2015 2025

Smoking tobacco value analysis by segment (US$ million), 2015 2025

Smoking tobacco value analysis by sub segment (million), 2015 2025

Smoking tobacco volume analysis by sub segment (million pieces), 2015 2025

Per capita expenditure (by category), Germany compared to Western Europe and global levels (in million pieces, million kg), 2 020

Change in distribution share in the Cigarettes, 2015 2020

Change in distribution share in the Cigars & Cigarillos, 2015 2020

Change in distribution share in the Smokeless Tobacco, 2015 2020

Change in distribution share in the Smoking Tobacco, 2015 2020

List of Figures

List of Figures

Value share of Germany in the global and Western Europe tobacco sector, 2020 2025

PCE comparison Germany, Western Europe, and global, 2015 2025

Market size and growth analysis by value, tobacco products sector, 2015 2025

Market size and growth analysis by value and volume, cigarettes category, 2015 2025

Market size and growth analysis by value and volume, cigars and cigarillos category, 2015 2025

Market size and growth analysis by value and volume, smokeless tobacco category, 2015 2025

Market size and growth analysis by value and volume, smoking tobacco category, 2015 2025

Key distribution channels Cigarettes

Key distribution channels Cigars & Cigarillos

Key distribution channels Smokeless Tobacco

Key distribution channels Smoking Tobacco

Leading companies (in volume terms) Cigarettes

Leading companies (in volume terms) cigars and cigarillos

Leading companies (in volume terms) smokeless tobacco

Leading companies (in volume terms) smoking tobacco

Percentages of Adult Smokers by Gender

Daily Smokers by Age Group, Regular & Occasional, % 2020

Smoking Prevalence by Region, %, 2005, 2009 & 2013

Real GDP (€ billion) and annual growth (%)

Nominal GDP (€ billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in € terms

Population (million) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural urban split (%)

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