Brazil Tobacco Products – Market Assessment and Forecasts to 2025

The per capita expenditure of cigarettes was lower in Brazil when compared to global and regional levels in 2020. Convenience stores is the leading distribution channel in the cigarettes category in 2020. British American Tobacco Plc is the leading company across the cigarettes category in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the tobacco sector in Brazil, as part of GlobalData’s global coverage of the sector. It includes analysis on the following –

– Market Context: The report provides comparative analysis of the value shares of Brazil in the Latin America and global tobacco sector Additionally, the per capita expenditure of tobacco in Brazil is also compared with the Latin America and global levels.

– Market Size and Structure: The report offers an overview of the growth at a sector level and provides analysis of cigarettes category The category is analyzed by value, volume, and CAGR for the period 2015-2025. The section also includes value analysis of segments, value and volume analysis of sub segments segments for the period 2015-2025.

– Production and Trade: Provides analysis on per capita expenditure of tobacco in Brazil by category, compared to the Latin America and global markets. Further, analysis on the leading distribution channels at category level in 2020. The consumer sector reports cover the following eight distribution channels cash carries and warehouse clubs, convenience stores, department stores, e retailers, hypermarkets supermarkets, tobacco specialists, vending machines, and other general retailers.

– Taxation : It covers taxation landscape in the country and effects in the tobacco sector.

– Manufacturers and Brands: The report provides analysis on leading companies by category in 2019 and analyzes the market share and growth of private label in each category.

– The Smoking Population: The report covers consumption of tobacco by gender in Brazil.

– Operating Constraints: The report cover the impact of policies and regulation on tobacco sector in Brazil.

– Prospects and Forecasts: The report covers forecast analysis of categories in the tobacco sector.

– Macroeconomic analysis: The report also provides an outlook on macroeconomic indicators in Brazil, with a detailed summary of the economy, labor market, and demographics.

– Exchange rates: Exchange rates used to convert local currency to US dollars are annual average floating exchange rates.

– Time period: The report provides sector value and volume data, including category and sector level data for the period 2015-2025. Distribution channel data is of 2020, and company data is included for 2019.


– The Brazil tobacco sector accounted for value share of 16.9% in Latin America, in 2020

– Per capita expenditure of tobacco was lower in Brazil than the global level and regional level in 2020

– Cigarettes is the largest category in both value and volume terms in 2020, in the Brazilian tobacco sector, in 2020.

– British American Tobacco Plc is the leading company across the cigarettes category in Brazil in 2019

– Smoking prevalence in Brazil is estimated at 8.3% in 2020 with 12.2% of men and 4.6% of women classified as smokers

Reasons to buy

– Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

– Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market.

– This report provides detailed, authoritative data on these changes – prime intelligence for marketers.

– Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Companies mentioned

British American Tobacco Plc

Philip Morris International Inc

Table of Contents

Table of Contents

Report scope

Part 1: Introduction

Executive Summary

Part 2: Market Context

Value growth analysis by region

PCE of Brazil compared to global and Latin America markets

Part 3: Market Size and Structure

Brazil tobacco sector snapshot

Market Size Analysis

Cross-category comparison category winners and losers

Market size analysis – category: cigarettes

Segment analysis : cigarettes

Sub-segment analysis: cigarettes

Part 4: Production and Trade

Per capita expenditure analysis by category

Channel share analysis – cigarettes

Part 5: Taxation

Part 6: Manufacturers and Brands

Leading companies volume share in cigarettes category, 2019

Part 7: The Smoking population

Smoking population, by gender

Smoking population, by age

Smoking population, by region

Part 8: Operating Constraints

Part 9: Prospects and Forecasts

Tobacco product growth analysis-cigarettes

Part 10: Macroeconomic Analysis

GDP growth and inflation

Population growth

Labor market trend

Economic summary, labor market trends, and demographic trends

Brazil Risk Index (GCRI) 2020

Brazil Risk Analysis

Compared to the Global and Latin America Markets




List of Tables

List of Tables

Leading value categories

Fastest-growing segments (value), 2020

Leading companies by category (Volume), 2020

Leading channel by category (Volume), 2020

Leading value and volume categories

Cigarettes – value analysis by segment, 2015 2025

Cigarettes – value analysis by sub segment, 2015 2025

Per capita expenditure (by category), Brazil compared to Latin America and global levels (in US$), 2020

Change in distribution share in cigarettes, 2015-2020

Brand volume shares of top five companies by category, 2019

Performance Overview (Score: 1-100)

Sector data, by category

Per capita expenditure (US$), 2015-2025

Tobacco volume sales distribution in Brazil, by category, 2020

Brand volume share by category, 2019

Real GDP and Annual Growth (%), 2017-2025

Nominal GDP and Annual Growth (%), 2017-2025

Consumer Price Inflation (%), 2017-2025

Employed People and Unemployment Rate (%), 2017-2025

Nominal Household Final Consumption Expenditure and Annual Growth (%), 2017-2025

Population and Annual Growth (%), 2017-2025

Population by Age Group (%)

Population by Gender (%)

Population by Rural

Urban Split (%)

Exchange Rates, 2015-2025

List of Figures

List of Figures

Value share of Brazil in the global and Latin America tobacco sector, 2020-2025

PCE comparison – Brazil, Latin America, and global, 2015-2025

Market size and growth analysis by value, tobacco products sector, 2015-2025

Market size and growth analysis by value and volume, cigarettes category, 2015-2025

Key distribution channels – Cigarettes

Leading companies (in volume million pieces) in the cigarettes category, 2019

Percentages of adult smokers by gender, 2007-2020

Cigarettes consumption, million pieces, 2015-2025

Real GDP (€ billion) and annual growth (%)

Nominal GDP (€ billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in € terms

Population (million) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural

urban split (%)

Employed people (million) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

Five lowest risk nations in GCRI Q4 2020

Five highest risk nations in GCRI Q4 2020

Brazil’s performance in country risk analysis in comparison Latin America and world average


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