Misinformation – Thematic Research

Regulators and policy-makers disagree on how to tackle misinformation, but there has never been a broader consensus that something must be done. The US elections and the COVID-19 pandemic have given this issue more urgency and pushed online platforms to self-regulate in a way that has never seen before, particularly around political advertising. We do not believe that these attempts will appease regulators and expect Big Tech to be increasingly held responsible for what they publish.

Scope

This report looks at how misinformation is impacting the tech, media, and telecom (TMT) industry globally.

It identifies the companies that will be impacted by misinformation regulation, as well as the main trends shaping the misinformation theme.

It includes details of regulatory approaches to misinformation by country and a timeline, showing the major milestones in this theme.

Key Highlights

Increasingly, society is blaming Big Tech companies for allowing the proliferation of false narratives spread by humans and bots on the web. They stand accused of distorting the information we consume in ways that are bad for us both individually and collectively. Four years after Russia’s alleged interference in the 2016 US presidential election, fake news is still a major concern, and social media companies have failed in their attempts to banish it.

Reasons to buy

Regulators and policy-makers disagree on how to tackle misinformation, but there has never been a broader consensus that something must be done. The US elections and the COVID-19 pandemic have given this issue more urgency and pushed online platforms to self-regulate in a way that has never seen before, particularly around political advertising. We do not believe that these attempts will appease regulators and expect Big Tech to be increasingly held responsible for what they publish. In this report, we identify the likely winners and losers from regulatory action on misinformation.

Companies mentioned

Apple

Sony

Samsung

The New York Times Co.

News Corp

Guardian Media Group

The Financial Times (Nikkei)

Sanoma

Comcast

ITV

Walt Disney

Sky

Vivendi

ZEE Entertainment

ProSiebenSat.1

RTL

ViacomCBS

Amazon

Alibaba

Google

Facebook

Twitter

Weibo

Baidu

Tencent

Sina

Authorized Buyers

SmartyAds

OpenX

AppNexus

ComScore

Criteo

Matomy

Rocket Fuel

Rubicon Project

WPP

Publicis

Omnicom

Havas

Table of Contents

Executive summary

Players

Thematic briefing

Trends

Regulatory briefing

Value chain

Companies

Sector scorecards

Glossary

Further reading

Thematic methodology

    Pricing

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