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Social Media Sector Scorecard Q1 2021 Update – Thematic Research

Regulatory themes are of paramount importance in the social media sector. Two in particular – antitrust and data privacy – have heavy weightings on the thematic screen of GlobalData’s social media sector scorecard. This isn't good news for most social media companies, as their positioning in these themes will negatively impact their future performance.

Scope

This sector scorecard provides a top-down, comprehensive outlook for the key players in the social media sector over the next two years, based on the key themes set to transform their industry landscape.

Key Highlights

Only one of the 35 social media companies included in our scorecard receives a positive score of 4 or above for the antitrust theme. The company is ByteDance, developer of the popular video-sharing app TikTok. ByteDance stands to gain from antitrust intervention against rivals like Alphabet (which owns YouTube) and Facebook. For more on this theme, see our antitrust thematic report.

Reasons to buy

Companies that invest in the right themes become success stories; those that miss the big themes end up as failures. Given that so many themes are disruptive, it is very easy to be blindsided by industry outsiders that invade your sector.

To help our clients gain a competitive advantage, we have developed GlobalData’s thematic research ecosystem. This single, integrated global research platform provides an easy-to-use framework for tracking all themes across all companies in all sectors.

This report is a sector scorecard, which identifies those companies most likely to succeed in a world filled with disruptive threats.

Companies mentioned

Airbnb

Alibaba

Alphabet

Amazon

ByteDance

DeNA

Discord

Facebook

Gree

Groupon

Kakao

Line

Lyft

Mail.Ru

Match

Microsoft

Mixi

Momo

Naver

New Work

Parler

Pinduoduo

Pinterest

Renren

Sina

Snap

Tencent

TripAdvisor

Twitter

Uber

Weibo

Yahoo! Japan

Yandex

Yelp

YY

Table of Contents

Executive summary

Introduction

Sector performance

Social media sector scorecard

Thematic methodology

    Pricing

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