This report contains analysis of polls designed to help us understand the current sentiment of the business community towards emerging technologies and sustainability.
Our sentiment polls ran between April and June 2021 on GlobalData's Verdict network of B2B websites, which have 49 million unique visitors a year. In total, 2,341 respondents participated in the survey.
The survey focused on seven emerging technologies: 5G, artificial intelligence, augmented reality, blockchain, cloud computing, cybersecurity, and the Internet of Things.
It also looked at attitudes towards sustainability, the most important theme impacting businesses over the next decade.
Augmented reality (AR) was perceived by respondents as the most disruptive technology in Q2 2021, replacing artificial intelligence (AI) in that position.
In the last two quarters, the number of respondents perceiving AI as disruptive has been falling.
Cybersecurity and cloud computing are already disrupting industries, according to respondents. Both technologies are widespread and have clear use cases.
Respondents remained skeptical about corporate commitments to environmental, social, and governance (ESG) issues. Sustainability will be the most significant trend impacting businesses in the next decade, and achieving ESG targets should be high on every CEO’s agenda.
Reasons to Buy
This survey gives a unique insight into the views of the business community on emerging technology and sustainability. The responses reveal which technologies executives view as most disruptive, which they believe to be over-hyped, and how their opinion of them has changed over time.
Table of Contents
About the sentiment analysis
Level of disruption
Hype vs. substance
Commitment to sustainability
Sentiment analysis methodology
Our thematic research methodology