Ghana Telecom Operators Country Intelligence Report

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Published: February 29, 2024 Report Code: GDTC0380MR-ST

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Ghana Telecom Operators Country Intelligence Overview

The Ghana telecom services market was valued at $1.2 billion in 2023. The total Telecom service revenue in Ghana will increase at a CAGR of less than 1%, driven by revenue growth in mobile broadband and fixed broadband segments.

Ghana Telecom Services Market Outlook, 2023-2028 ($ Billion)

Ghana Telecom Services Market Outlook, 2023-2028 ($ Billion)

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The ‘Ghana Telecom Operators Country Intelligence’ report provides an executive-level overview of the telecom services market in Ghana today, with detailed forecasts of key indicators up to 2028. Published annually, the report provides a detailed analysis of the near-term opportunities, competitive dynamics, and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile, and markets, as well as a review of key regulatory trends.

Market Size 2023 $1.2 billion
CAGR <1%
Forecast Period 2023-2028
Telecom Service Segment Mobile Services, Fixed Voice Services and Fixed-Broadband Services
Leading Companies MTN Ghana, Vodafone Ghana, AT Ghana
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Ghana Telecom Services Market Regulatory Highlights

The NCA introduced technology neutrality to create an environment for non-significant market power (SMP) operators to invest in 4G infrastructure investments.

Ghana Telecom Services ESG Highlights

Telcos in Ghana have realized the importance of ESG as a powerful medium to address critical social, environmental, and economic challenges, and have aligned their corporate goals with broader development goals such as adopting renewable energy and holding workshops to increase technology literacy.

Ghana Telecom Services Market Analysis by Service

  • Mobile Services
  • Fixed Services

Ghana Telecom Services Market Share by Service, 2023-2028 (%)

Ghana Telecom Services Market Share by Service, 2023-2028 (%)

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Mobile Services Market in Ghana – Deep Dive

Prepaid services accounted for majority share of total mobile subscriptions in 2023 and will remain the dominant service category through 2028, supported by operators promoting mobile service bundles targeting all levels of customers.

Average monthly mobile voice usage in Ghana will decline during 2023-2028 with subscribers shifting to OTT-based communication solutions.

The Ghana telecom services market research report offers mobile services segment coverage on the following KPIs:

  • Mobile subscription penetration and subscription by device type
  • Mobile subscriptions by payment type, mobile subscriptions by technology generation, 2022-2028
  • Data usage and traffic
  • Mobile ARPU by payment type and service revenue by type

Fixed Services Market in Ghana- Deep Dive

Fixed broadband lines will grow at a CAGR of 4.5% supported by government efforts to expand fixed broadband connectivity in the country through its various digital inclusion projects.

The Ghana telecom services market research report offers fixed services segment coverage on the following KPIs:

  • Fixed service penetration and subscription
  • Fixed ARPU and Service revenue by service type

Ghana Telecom Services Market - Competitive Landscape

MTN Ghana led the mobile segment in 2023, its leadership in the mobile segment is supported by its focus on mobile network expansions and service quality improvement, increasing the density of radios to deal with the rising data demand.

Leading Telecom Companies in the Ghana

  • MTN Ghana
  • Vodafone Ghana
  • AT Ghana

Ghana Telecom Services Market Share by Companies, 2023 (%)

Ghana Telecom Services Market Share by Companies, 2023 (%)

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Scope

The country intelligence report provides an in-depth analysis of the following:

  • The demographic and macroeconomic context in Ghana.

  • The regulatory environment and trends: A review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, tariff regulation, and more.

  • Telecom services market outlook: Analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice and mobile data.

  • The competitive landscape: An examination of the positioning of leading players in the telecom services market as well as subscription market shares across segments.

  • Company snapshots: Analysis of the financial position of leading service providers in the telecommunications market.

  • Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.

Reasons to Buy

  • This country intelligence report offers a thorough, forward-looking analysis of the Ghana’s telecommunications markets, service providers, and key opportunities in a concise format to help executives build proactive and profitable growth strategies.

  • Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Ghana’s mobile communications, fixed telephony, broadband markets, including the evolution of service provider market shares.

  • With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

  • The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in the Ghana’s telecommunications markets.

  • The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors, and other telecom industry players succeed in the challenging telecommunications market in Ghana.

MTN Ghana
Vodafone Ghana
AirtelTigo Ghana

Table of Contents

  • 1. Market highlights

  •  Key takeaways, Country Telecom Market Snapshot 2023-2028, revenue CAGR and penetration by service type, 2023 penetration in regional context

  • 2. Operating Environment

  •  Economic outlook (Population, GDP, CPI and Exchange rate)

  •  GlobalData country risk index (GCRI) Q3 2023

  •  Country risk analysis – Ghana compared to Europe and the world.

  •  Regulatory highlights and developments

  •  ESG highlights and developments.

  • 3. Telecom services market outlook

  •  Total telecom services revenue by category, 2022-2028

  •  FX Impact on Total telecom services revenue by category

  • 4. Mobile services market

  •  Mobile subscription penetration and subscription by device type

  •  Mobile subscriptions by payment type and Mobile subscriptions by technology generation, 2022-2028

  •  Data usage & traffic

  •  Mobile ARPU by payment type and Service revenue by type

  • 5. Fixed services market

  •  Fixed service penetration and subscription

  •  Fixed ARPU and Service revenue by service type

  • 6. Competitive landscape and company snapshots

  •  Mobile Subscription Market Share by Service Area

  •  Company snapshot: MTN Ghana

  •  Company snapshot: Vodafone Ghana

  •  Company snapshot: AT Ghana

  • 7. Appendix

  •  Baseline forecast assumptions.

  •  Data tables

  •  Glossary

  •  Research Methodology

  •  Contact us.

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