Subscription Video on Demand (SVoD) Market Trends and Opportunities in Europe

Subscription Video on Demand (SVoD) Market Trends and Opportunities in Europe, a new Telecom Insider Report by GlobalData, provides an executive-level overview of the video entertainment market in the Americas. It delivers qualitative and quantitative insight into the pay-TV and -SVoD markets in the region, analysing key trends and strategies adopted by service providers.

'Pay-TV penetration in Europe is set to increasing through 2025, although at a lower rate due to country level cord-cutting trends. Video consumption is increasingly being driven by broadband connectivity becoming ubiquitous and the range of OTT video entertainment options available to the consumer rapidly expanding.

It provides in-depth analysis of the following –

– Section 1: Regional video market trends and competitive dynamics in Europe; analyses the main competitive trends affecting the pay-TV market in Europe

– Section 2: SVoD subscription and revenue trends in Europe; provides a detailed description of the SVoD market in the region, looking at service adoption, unique subscriber evolution, and revenue evolution for the 2019-2025 period. This section also analyses the main competitive trends driving growth in the European SVoD market.

– Section 3: Select country reviews; includes detailed descriptions of the SVoD markets in the UK, Russia, and Germany looking at service adoption, unique subscriber evolution, subscription market shares and revenue and ARPU evolution for the 2019-2025 period.

– Section 4: Key findings and recommendations; the Insider concludes with a number of key findings and a set of recommendations for SVoD service providers.

Scope

– The European SVoD market is highly fragmented with many SVoD players competing over content.

– SVoD players compete to deliver exclusive and local content.

– Lockdowns during the COVID-19 pandemic increased SVoD subscriptions in Europe

– SVoD players in Europe have been awarded sports streaming rights, competing with traditional pay-TV players

– The SVoD market in Europe will continue to grow with consumers adopting multiple SVoD subscriptions

– Content aggregation remains a key strategy for SVoD players

Reasons to buy

– This Insider Report provides a comprehensive examination of the main trends in the European SVoD market, helping executives understand market dynamics, determine what works and what doesn’t, formulate effective product development plans, and optimize resource allocation and return on investments.

– The report includes examples on strategies adopted by SVoD service providers that illustrate the findings of the report, providing insight into particular situations in the SVoD market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.

– With more than sixteen charts and tables, the report is designed for an executive-level audience, to help understand pay-TV and OTT market dynamics, and analyse key trends and strategies.

Companies mentioned

Amazon Prime Video

Amediateka

Apple TV+

Bonnier Broadcasting

BT

DAZN

Discovery+

Disney+

DisneyLife

Eurosport

FOX+

Free

HBO Max

Ivi

Joyn PLUS+

Karo

Maxdome

Megogo

MGM Studios

Movistar Spain

National Media Group

Netflix

Nordic Entertainment Group

Now TV

Ofcom

Okko

Paramount

Rostelcom

Sky

Start

Starzplay

Telia

TIM Italy

Tricolor

TVNOW Premium

UEFA Champions League

Viaplay

Vodafone

Warner Brothers

Table of Contents

Table of Contents

Executive Summary

Section 1: Regional Market Trends and Competitive Dynamics in Europe

Section 2: SVoD Subscription and Revenue Trends in Europe

Section 3: Select Country Reviews

United Kingdom

Russia

Germany

Section 4: Key Takeaways and Recommendations

Appendix

Acronyms and Definitions

Companies Mentioned

Related Research

About GlobalData

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