eGaming – Telco Value Propositions and Bundling Strategies – 2021

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eGaming – Telco Value Propositions and Bundling Strategies – 2021, a new Global Outlook Report by GlobalData, provides an executive-level overview of the global eGaming market. It delivers deep qualitative insights into the eGaming industry, eGaming value chain and ecosystem dynamics. It also analyzes key trends in the eGaming industry and provides insights into telco eGaming monetization strategies, with a focus on cloud gaming.

'The gaming industry is transforming from a product-oriented model to a gaming-as-a-service model. Cloud gaming, AR/VR, fiber, and 5G are leading the new innovation cycles. Cloud gaming is transforming the gaming market, removing the need for gamers to have the latest expensive gaming hardware, and placing instead the weight on their connectivity. This represent an opportunity for telcos to further monetize their high-speed and low-latency connectivity services.

The report provides an in-depth analysis of the following –
– eGaming taxonomy & market context: an overview of eGaming at a global level and analysis of the eGaming value chain and role of telcos.
– The eGaming ecosystem: an overview of the eGaming ecosystem players and of telcos' role within the eGaming market. This section also analyzes the latest developments in the cloud gaming market and provides an overview of a large selection of cloud gaming value propositions from technology companies and gaming providers. It then provides 36 examples – from Europe, Middle East & Africa, Asia-Pacific, North America, and Latin America – of telecom operators' cloud gaming offerings and eSports involvement, with details on relevant partnerships as well as bundling and pricing approaches.
– Case studies: this section analyzes the cloud gaming value proposition, business models, and strategies of five telecom operators. It also details telcos' involvement in the eSports realm.
– Key findings and recommendations: the Global Outlook Report concludes with a number of key findings and a set of recommendations for eGaming stakeholders, including telecom service providers.

Scope

– Telecom operators are strongly positioned in cloud gaming through their connectivity services.

– Telecom operators can leverage cloud gaming to help upsell higher-speed and lower-latency connectivity packages to the gaming segment. Telcos can also further drive the attractiveness of specific high-speed packages by adding cloud gaming subscriptions.

– Several technology industry players – e.g., Google, NVIDIA, Sony, Microsoft, and Amazon – have entered the cloud gaming market with subscription-based monetization models.

– Partnerships with cloud gaming providers are helping telcos beef up their cloud gaming value propositions.

Reasons to Buy

– This Global Outlook Report provides a comprehensive examination of the eGaming value chain and business models. It helps executives fully understand the ecosystem, market dynamics, latest developments and value chain. It helps telecom decision-makers determine key eGaming (including cloud gaming) positioning strategies, formulate effective product development plans, and optimize return on investments.

– Five case studies illustrate the findings of the report, providing insights around different telco eGaming value propositions across the world, including services, monetization approaches and partnerships. This will help telecom executives craft adapted eGaming (including cloud gaming) strategies to unlock new revenue streams.

– The report discusses concrete opportunities in the eGaming market, providing a number of actionable recommendations for eGaming ecosystem participants, including telecom service providers.

2K Games
3rd King
Activision Blizzard
AIS Thailand
Alienware
Amazon
AMD
America Movil
Antsream
AppBroadcast
Apple
Asus
AT&T
Atari
Axiata Malaysia
Bandai Namco
Bell
Bell Canada
Best Buy
Bethesda
BioWare
BT/EE
Bungie
Capcom
CenturyLink
China Mobile
Claro
Claro Brazil
Comcast
Corona
Cox
Crytek
Dell
Deutsche Telekom
dreamGear
EA Games
EE UK
Epic Games
Etisalat
Etisalat UAE
Facebook
Funcreate Myanmar
GAME
Game Closure
Gameloft
Gamerang
GameStop
Gamestream
G-cluster
Gearbox
Globe Telecom Philippines
Google
haVOK
Hotwire
HP
HTC
Huawei
IBM
Intel
kamcord
KDDI
Konami
Kongregate
KT
KT Corp Group
LG Group
Ludei
MEO Portugal
Microsoft
Mojang
Movistar
MSI
MyRepublic
Naughty Dog
Netflix
Nintendo
nVidia
Oculus
Ooredoo
Ooredoo Kuwait
Orange France
OSN
Parsec
PlayKey
PLDT Phillipines
Proximus
Rakuten
Razer
Reliance Jio India
RemoteMyApp
Rockstar
Safaricom Kenya
Samsung
Sega
Shadow
Singtel Singapore
SK Telekom South Korea
Skyegrid
smashcast
Soft Gear
Softmap
Sonic
Sony
Square Enix
StarHub Singapore
STC Bahrain
suddenlink
Sumimoto Corp.
Sunrise Switzerland
Target
Telcel Mexico
Telecom Egypt
Telefonica
Telekom Malysia
Telenor Norway
Telia Finland
Tencent
Tigo Guatemala
TIM
True Corp Thailand
twitch
Ubisoft
Ubitus
UEFA
Unity
Unreal Engine
Valve
Verizon US
Vivo
Vodacom South Africa
Vodafone Italy
Vortex
Walmart
Xaitment
Zain

Table of Contents

Table of Contents

List of Exhibits

Executive Summary

Section 1: Taxonomy & Market Context

Defining eGaming and eSports

eGaming & eSports Technology & Consumer Behavior Trends

Section 2: The eGaming Ecosystem

eGaming Value Chain

eGaming Ecosystem Players

Cloud gaming Latest Developments

Telcos ’ Current Activity in the eGaming Space

Section 3: Case Studies

AT&T Partnerships with eGaming Providers and Gaming Bundles

Claro eSports Popularisation and Gaming Plans

Singtel eGaming & eSports, Venture Investment

BT/EE UK Gaming Bundles and Cloud Gaming Add ons

Zain KSA Home Gaming Packages & Gaming Add ons

Section 4: Key Findings & Recommendations

Additional Resources

Acronyms and Definitions

Companies Mentioned

Related Research

About GlobalData

Contact Information

Figures

List of Figures

EXHIBIT 1: KEY DEFINITIONS AND GAMING PLATFORMS

EXHIBIT 2: STATUS AND LATEST CHALLENGER DEVELOPMENTS

EXHIBIT 3: eGAMING AND eSPORTS VALUE CHAIN

EXHIBIT 4: eGAMING ECOSYSTEM PLAYERS MAP

EXHIBIT 5: PROXIMUS EPIC COMBO

EXHIBIT 6: TIM ITALY’S 5G YOUTH TARGETED PLAN

EXHIBIT 7: SKT 5GX GAMES CLOUD

EXHIBIT 8: KT’S GAMEBOX

EXHIBIT 9: TELECOM EGYPT’S ADD ON PACKAGES FOR PLAYSTATION GAMERS

EXHIBIT 10: AMERICA’S MOVIL OFFERINGS IN LATAM

EXHIBIT 11: AT&T’S STADIA PRO 5G SMARTPHONE BUNDLE

EXHIBIT 12: CLARO’S ESPORTS CENTER FACILITIES AND GAMER PLANS

EXHIBIT 13: STORMS APP

EXHIBIT 14: BT/EE UK’S GAMING UNLEASHED MOBILE BUNDLE

EXHIBIT 15: ZAIN KSA 5G HOME GAMING PACKAGE

Frequently asked questions

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