eGaming – Telco Value Propositions and Bundling Strategies – 2021

eGaming – Telco Value Propositions and Bundling Strategies – 2021, a new Global Outlook Report by GlobalData, provides an executive-level overview of the global eGaming market. It delivers deep qualitative insights into the eGaming industry, eGaming value chain and ecosystem dynamics. It also analyzes key trends in the eGaming industry and provides insights into telco eGaming monetization strategies, with a focus on cloud gaming.

'The gaming industry is transforming from a product-oriented model to a gaming-as-a-service model. Cloud gaming, AR/VR, fiber, and 5G are leading the new innovation cycles. Cloud gaming is transforming the gaming market, removing the need for gamers to have the latest expensive gaming hardware, and placing instead the weight on their connectivity. This represent an opportunity for telcos to further monetize their high-speed and low-latency connectivity services.

The report provides an in-depth analysis of the following –

– eGaming taxonomy & market context: an overview of eGaming at a global level and analysis of the eGaming value chain and role of telcos.

– The eGaming ecosystem: an overview of the eGaming ecosystem players and of telcos' role within the eGaming market. This section also analyzes the latest developments in the cloud gaming market and provides an overview of a large selection of cloud gaming value propositions from technology companies and gaming providers. It then provides 36 examples – from Europe, Middle East & Africa, Asia-Pacific, North America, and Latin America – of telecom operators' cloud gaming offerings and eSports involvement, with details on relevant partnerships as well as bundling and pricing approaches.

– Case studies: this section analyzes the cloud gaming value proposition, business models, and strategies of five telecom operators. It also details telcos' involvement in the eSports realm.

– Key findings and recommendations: the Global Outlook Report concludes with a number of key findings and a set of recommendations for eGaming stakeholders, including telecom service providers.

Scope

– Telecom operators are strongly positioned in cloud gaming through their connectivity services.

– Telecom operators can leverage cloud gaming to help upsell higher-speed and lower-latency connectivity packages to the gaming segment. Telcos can also further drive the attractiveness of specific high-speed packages by adding cloud gaming subscriptions.

– Several technology industry players – e.g., Google, NVIDIA, Sony, Microsoft, and Amazon – have entered the cloud gaming market with subscription-based monetization models.

– Partnerships with cloud gaming providers are helping telcos beef up their cloud gaming value propositions.

Reasons to buy

– This Global Outlook Report provides a comprehensive examination of the eGaming value chain and business models. It helps executives fully understand the ecosystem, market dynamics, latest developments and value chain. It helps telecom decision-makers determine key eGaming (including cloud gaming) positioning strategies, formulate effective product development plans, and optimize return on investments.

– Five case studies illustrate the findings of the report, providing insights around different telco eGaming value propositions across the world, including services, monetization approaches and partnerships. This will help telecom executives craft adapted eGaming (including cloud gaming) strategies to unlock new revenue streams.

– The report discusses concrete opportunities in the eGaming market, providing a number of actionable recommendations for eGaming ecosystem participants, including telecom service providers.

Companies mentioned

2K Games

3rd King

Activision Blizzard

AIS Thailand

Alienware

Amazon

AMD

America Movil

Antsream

AppBroadcast

Apple

Asus

AT&T

Atari

Axiata Malaysia

Bandai Namco

Bell

Bell Canada

Best Buy

Bethesda

BioWare

BT/EE

Bungie

Capcom

CenturyLink

China Mobile

Claro

Claro Brazil

Comcast

Corona

Cox

Crytek

Dell

Deutsche Telekom

dreamGear

EA Games

EE UK

Epic Games

Etisalat

Etisalat UAE

Facebook

Funcreate Myanmar

GAME

Game Closure

Gameloft

Gamerang

GameStop

Gamestream

G-cluster

Gearbox

Globe Telecom Philippines

Google

haVOK

Hotwire

HP

HTC

Huawei

IBM

Intel

kamcord

KDDI

Konami

Kongregate

KT

KT Corp Group

LG Group

Ludei

MEO Portugal

Microsoft

Mojang

Movistar

MSI

MyRepublic

Naughty Dog

Netflix

Nintendo

nVidia

Oculus

Ooredoo

Ooredoo Kuwait

Orange France

OSN

Parsec

PlayKey

PLDT Phillipines

Proximus

Rakuten

Razer

Reliance Jio India

RemoteMyApp

Rockstar

Safaricom Kenya

Samsung

Sega

Shadow

Singtel Singapore

SK Telekom South Korea

Skyegrid

smashcast

Soft Gear

Softmap

Sonic

Sony

Square Enix

StarHub Singapore

STC Bahrain

suddenlink

Sumimoto Corp.

Sunrise Switzerland

Target

Telcel Mexico

Telecom Egypt

Telefonica

Telekom Malysia

Telenor Norway

Telia Finland

Tencent

Tigo Guatemala

TIM

True Corp Thailand

twitch

Ubisoft

Ubitus

UEFA

Unity

Unreal Engine

Valve

Verizon US

Vivo

Vodacom South Africa

Vodafone Italy

Vortex

Walmart

Xaitment

Zain

Table of Contents

Table of Contents

List of Exhibits

Executive Summary

Section 1: Taxonomy & Market Context

Defining eGaming and eSports

eGaming & eSports Technology & Consumer Behavior Trends

Section 2: The eGaming Ecosystem

eGaming Value Chain

eGaming Ecosystem Players

Cloud gaming Latest Developments

Telcos ’ Current Activity in the eGaming Space

Section 3: Case Studies

AT&T Partnerships with eGaming Providers and Gaming Bundles

Claro eSports Popularisation and Gaming Plans

Singtel eGaming & eSports, Venture Investment

BT/EE UK Gaming Bundles and Cloud Gaming Add ons

Zain KSA Home Gaming Packages & Gaming Add ons

Section 4: Key Findings & Recommendations

Additional Resources

Acronyms and Definitions

Companies Mentioned

Related Research

About GlobalData

Contact Information

List of Figures

List of Figures

EXHIBIT 1: KEY DEFINITIONS AND GAMING PLATFORMS

EXHIBIT 2: STATUS AND LATEST CHALLENGER DEVELOPMENTS

EXHIBIT 3: eGAMING AND eSPORTS VALUE CHAIN

EXHIBIT 4: eGAMING ECOSYSTEM PLAYERS MAP

EXHIBIT 5: PROXIMUS EPIC COMBO

EXHIBIT 6: TIM ITALY’S 5G YOUTH TARGETED PLAN

EXHIBIT 7: SKT 5GX GAMES CLOUD

EXHIBIT 8: KT’S GAMEBOX

EXHIBIT 9: TELECOM EGYPT’S ADD ON PACKAGES FOR PLAYSTATION GAMERS

EXHIBIT 10: AMERICA’S MOVIL OFFERINGS IN LATAM

EXHIBIT 11: AT&T’S STADIA PRO 5G SMARTPHONE BUNDLE

EXHIBIT 12: CLARO’S ESPORTS CENTER FACILITIES AND GAMER PLANS

EXHIBIT 13: STORMS APP

EXHIBIT 14: BT/EE UK’S GAMING UNLEASHED MOBILE BUNDLE

EXHIBIT 15: ZAIN KSA 5G HOME GAMING PACKAGE

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