Americas Subscription Video on Demand Market Trends and Opportunities

Americas Subscription Video on Demand (SVoD) Market Report Overview

Pay-tv service adoption in the Americas has been declining over the last several years due to growing competition from alternative subscription video-on-demand (SVoD) platforms in North America. The US-based SVoD service providers Netflix and Amazon prime video are the largest players in the region. Although GlobalData expects the two companies will maintain their leadership in the Americas over the next five years, they will progressively lose share as competition increases and new service propositions reach the market. Over the last several years, the emergence of new direct-to-consumer propositions, such as Disney, HBO, and Paramount has multiplied the number of video entertainment options available.

The Americas SVoD market research report provides an executive-level overview of the subscription video on demand (SVoD) market, developments, and strategies in the Americas. This report highlights the main growth drivers in the Americas SVoD market, gives an overview of the regional trends for SVoD players, deep dives into the latest developments in the region, and provides an overview and set of recommendations on the positioning and future growth strategies that different stakeholders can adopt. The report analyzes the key themes and direction of the Americas SVoD market. It gives SVoD players and telcos insights into how to navigate the increasingly fragmented SVoD market and identify growth opportunities.

Americas SVoD Market Dynamics

Although cord-cutting has not yet affected the country’s pay-TV market significantly, the popularity of on-demand content and the emergence of new commercial platforms in the SVoD market will limit pay-TV subscriber growth. Increased broadband adoption, both fixed and mobile, and the development of partnerships with telcos and traditional pay-TV players will also help to drive growth in the SVoD market.

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Americas SVoD Market Trends

Americas broadcasters, studios, and content producers are looking for ways to monetize their content libraries more efficiently. As competition in the SVoD market increases, the “one-size-fits-all” approach loses efficacy. Platforms need to cater to different audiences, making their services appealing to specific age and ethnic groups, countries, budgets, etc.

New SVoD trends are emerging as the market matures and audiences grow. From a regional perspective, North America is one of the largest and most mature SVoD markets worldwide. Although, North America is likely to lead in terms of SVoD service adoption, the gap with several Latin American countries will progressively narrow over the next five years.

Americas SVoD Market Segmentation by Countries

The key countries in the Americas SVoD market are the US, Canada, Argentina, Brazil, Chile, Peru, and Mexico. The US market, home to some of the leading SVoD platforms globally, is also one of the most competitive OTT video markets worldwide with internet companies, production houses, and telcos aggressively competing for market share. Over the last four years, the launch of new streaming platforms such as Apple TV+, HBO Max, Peacock, and Disney+, has multiplied viewers’ options, intensifying competition.

The US: The US SVoD market is one of the most mature markets globally. Over 2022-2027 GlobalData expects this to expand in the US. The strong traction generated by SVoD platforms in the country over the last several years is displacing the traditional pay-TV industry, which is losing subscriptions at a very fast pace.

Mexico: The Mexican SVoD market was one of the largest SVoD markets in Latin America in 2022. More demand for SVoD services and a progressive decline in pay-TV subscriptions will continue to shorten the gap between total pay-TV households and unique SVoD households over 2023-2027.

SVoD Unique Household Penetration in Americas, 2022 Vs. 2027

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Scope

It provides an in-depth analysis of the following –

• Section 1: Regional video market trends and competitive dynamics in the Americas; analyses the main competitive trends affecting the pay-TV market in the Americas, focusing on ongoing cord-cutting trends.
• Section 2: SVoD subscription and revenue trends in the Americas; provides a detailed description of the SVoD market in the region, looking at service adoption, unique subscriber evolution, and revenue evolution for the 2019-2025 period. This section also analyses the main competitive trends driving growth in the Americas SVoD market.
• Section 3: Select country reviews; includes detailed descriptions of the SVoD markets in the US, Mexico, and Brazil, looking at service adoption, unique subscriber evolution, subscription market shares, and revenue and ARPU evolution for the 2021-2027 period.
• Section 4: Key findings and recommendations; the Insider concludes with several key findings and a set of recommendations for SVoD service providers.

Reasons to Buy

• This Insider Report provides a comprehensive examination of the main trends in the Americas SVoD market, helping executives understand market dynamics, determine what works and what doesn’t, formulate effective product development plans, and optimize resource allocation and return on investments.
• The report includes examples of strategies adopted by SVoD service providers that illustrate the findings of the report, providing insight into particular situations in the SVoD market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
• With more than sixteen charts and tables, the report is designed for an executive-level audience, to help understand pay-TV and OTT market dynamics, and analyze key trends and strategies.