Challenger Operators in Asia-Pacific – Status, Market Impact and Strategies for Success

Challenger Operators in Asia-Pacific – Status, Market Impact and Strategies for Success’, a new Telecom Insider Report by GlobalData, provides an executive-level overview of challenger operators state of play, developments, and strategies, including in the context of 5G, fixed-mobile convergence (FMC), digital services, B2B services, and fiber network deployments. This report highlights the main strategies for challenger operators growth in Asia-Pacific, gives an overview of the key models for challenger operators in the region, deep dives into the latest developments and regional trends in the challenger operator space, and provides an overview and a set of recommendations on the positioning, value propositions and future growth approaches that the different types of challenger operators across Asia-Pacific can adopt.

Section 1: Challenger Operators Blueprint for Growth: this section provides a set of sample growth positioning approaches for challenger operators, as they move from competitive parity to competitive disruption

Section 2: Challenger Telcos in Asia-Pacific – Status, Developments & Growth Positioning Approaches: This section sets out challenger telcos status as well as their latest developments in Asia-Pacific; it then goes on to cover growth approaches for challenger telcos in Asia-Pacific – from price leadership, to more-for-more approaches, digital services, FTTH/B and 5G differentiation, as well as B2B and vertical industries value propositions.

Section 3: Case Studies: this section examines four challenger operators case studies, providing context and background to their creation, how they have and intend to differentiate in the future and their wider growth strategies.

Section 4: Key Takeaways and Recommendations: this section provides a summary of key takeaways and recommendations in terms of expected market opportunities, differentation factors, service portfolios, and growth strategies for challenger operators.

'The report covers in detail the refreshed growth positioning approaches challenger operators are taking in Asia-Pacific in response to incumbent operators. These challengers are aiming to competitively challenge their local market through a combination of strategies such as more-for-more, digital disruption, 5G and FTTH/B differentiation. The challenger operators covered are diverse in positioning and growth strategies, as there is no-one-size-fits-all approach to the Asia-Pacific telecoms market.

Scope

– Subject to an increasingly competitive telecoms market, challenger operators must integrate familiar/legacy growth approaches with refreshed strategies and technologies to grow.

– The competition has heated up with new entrants such as Jio, Rakuten Mobile, and TPG Telecom (Singapore) having plunged several markets into intense price wars.

– Some of these challengers are digital core and digital native companies that are willing to take a loss on the telecoms business in order to boost the value of their e-commerce business by a much greater magnitude as they leverage the synergies created by making internet access affordable and widespread.

– Rakuten Mobile is also pioneering an innovative cloud native mobile network that has shown to greatly reduce capital and operational expenditure, further enabling its disruptive strategy.

– Conventional challengers have been engaging in mergers and acquisitions to gain economies of scale and/or to obtain fixed mobile convergence capabilities.

Reasons to buy

– The report offers a comprehensive and detailed understanding of the differentiation strategies and growth positioning approaches for challenger operators in Asia-Pacific.

– The report describes the strategies, investments, and partnerships that challenger operators are making to remain competitive in an increasingly contested market.

– The report provides an overview of current strategies pursued by challenger operators, as well as future growth positioning approaches.

– The report will help telcos, both challenger and otherwise to understand the latest growth positioning approaches and the need to diversify these across Asia-Pacific.

Companies mentioned

2degrees

3 Indonesia

AAPT

ACT Fibernet

Amaysim

Amazon

Aussie Broadband

Axiata

Bharti Airtel

BSNL

CBN

Celcom

Chariot

China Mobile

China Tietong

Chorus

CJ Hello

Converge ICT

Dense Air

Digi

Disney

Dito Telecommunity

Globe Telecom

Hyundai HCN

Idea Cellular

iiNet

Indosat Ooredoo

Intrapower

Jio Platforms

KDDI

Keppel

KT Corp

LG U+

Ligado Networks

M1

Maxis

Moratelindo

NGCP

NBN Co

Netflix

Netlink Trust

NTT Docomo

Optus

PLDT

Pipe Networks

Rakuten

Rakuten Mobile

Reliance Communications

Reliance Industries

Reliance Jio

Singtel

SK Telecom

Softbank

SP Telemedia

Spark

SPH

Spotify

StarHub

T-broad

Telenor India

Telkom Malaysia

Telstra

TPG Telecom

Verizon

Vodafone Hutchinson Australia

Vodafone Idea

Vodafone India

Table of Contents

Table of Contents

Executive Summary

Section 1: Challenger Operators Blueprint for Growth

Challenger Operators

Sample Growth Positioning Approaches

Section 2: Challenger Telcos in Europe

Status, Developments & Growth

Positioning Approaches

Challenger Telcos Status & Latest Developments in Europe

Growth Approaches for Challenger Telcos in Europe

Section 3: Challenger Operator Case Studies

Challenger Case Study 1: TPG Telecom

Challenger Case Study 2: Rakuten Mobile

Challenger Case Study 3: Reliance Jio

Section 4: Key Takeaways and Recommendations

Appendix

Acronyms and Definitions

Companies Mentioned

Related Research

About GlobalData

Contact Information

List of Figures

List of Figures

EXHIBIT 1: CHALLENGER TELCO SAMPLE GROWTH BLUEPRINTS

EXHIBIT 2: STATUS AND LATEST CHALLENGER DEVELOPMENTS

EXHIBIT 3: TPG TELECOM’S M&A HISTORY

EXHIBIT 4: PPC 1’S STRATEGIC IMPORTANCE

EXHIBIT 5: OVERVIEW OF TPG & VHA MERGER

EXHIBIT 6: THE RAKUTEN ECOSYSTEM

EXHIBIT 7: RAKUTEN MOBILE NETWORK ARCHITECTURE

EXHIBIT 8: RELIANCE JIO’S MARKET IMPACT

EXHIBIT 9: JIO PLATFORMS A DIGITAL CORE BUSINESS

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