Challenger Operators in Europe – Status, Market Impact and Strategies for Success

Challenger Operators in Europe – Status, Market Impact and Strategies for Success’, a new Telecom Insider Report by GlobalData, provides an executive-level overview of challenger operators state of play, developments, and strategies, including in the context of 5G, Fixed-Mobile Convergence (FMC), digital services, B2B services, and fibre network deployments. This report highlights the main strategies for challenger operators growth in Europe, gives an overview of the key models for challenger operators in the region, deep dives into the latest developments and regional trends in the challenger operator space, and provides an overview and a set of recommendations on the positioning, value propositions and future growth approaches that the different types of challenger operators across Europe can adopt.

Section 1: Challenger Operators Blueprint for Growth: this section provides a set of sample growth positioning approaches for challenger operators, as they move from competitive parity to competitive disruption

Section 2: Challenger Telcos in Europe – Status, Developments & Growth Positioning Approaches: This section sets out challenger telcos status as well as their latest developments in Europe; it then goes on to cover growth approaches for challenger telcos in Europe – from price leadership, to more-for-more approaches, digital services, FTTH/B and 5G differentiation, as well asvB2B and vertical industries value propositions

Section 3: Case Studies: this section examines four challenger operators case studies, providing context and background to their creation, how they have and intend to differentiate in the future and their wider growth strategies

Section 4: Key Takeaways and Recommendations: this section provides a summary of key takeaways and recommendations in terms of expected market opportunities, differentation factors, service portfolios and growth strategies for challenger operators.

'The report covers in detail the refreshed growth positioning approaches challenger operators are taking in Europe in response to incumbent operators. These challengers are aiming to competitively challenge their local market through a combination of strategies such as mroe-for-more, digital disruption, 5G and FTTH/B differentiation. The challenger operators covered are diverse in positioning and growth strategies, as there is no-one-size-fits-all approach to the European telecoms market.

Scope

– Subject to an increasingly competitive telecoms market, challenger operators must integrate familiar/legacy growth approaches with refreshed strategies and technologies to grow.

– The unsustainablity of intense price compeition has caused several challengers to approach bundling, VAS and FMC for better returns. Sub-branding and segment targeted deals are effective methods for challengers to improve their addressable market.

– Challengers have harnessed national roaming, wholesale agreements, as well as infrastructure sharing and fibercos/towercos to level up their coverage and speeds performance with incumbents. Moving into the FTTH/B and 5G space is important for challengers’ competitive parity in many European markets.

Reasons to buy

– The report offers a comprehensive and detailed understanding of the differentiation strategies and growth positioning approaches for challenger operators in Europe.

– The report describes the strategies, investments, and partnerships that challenger operators are making to remain competitive in an increasingly contested market

– The report provides an overview of current strategies pursued by challenger operators, as well as future growth positioning approaches

– The report will help telcos, both challenger and otherwise to understand the latest growth positioning approaches and the need to diversify these across Europe

Companies mentioned

AOL

Beeline

Bouygues Telecom

Covage Deutsche Telecom

Eustaktel

EWE

Free France

Giffgaff

Illiad Italy

Lebara

Llamaya

Lyca

Masmovil

NOS Portugal

O2 UK

Oceans

Orange

Play Poland

Proximus

Red SFR

Rostelecom Sky

Sunrise

Swisscom

Talk Talk

Tele2 UK

Telefonica

Telenor Sweden

Three UK

Tiscali

T-Mobile

Virgin Media

Vodafone

VOXI

Yoigo

Table of Contents

Table of Contents

List of Exhibits

Executive Summary

Section 1: Challenger Operators Blueprint for Growth

Challenger Operators

Growth Framework

Section 2: Challenger Telcos in Europe

Status, Developments & Growth

Positioning Approaches

Challenger Telcos Status & Latest Developments in Europe

Growth Approaches for Challenger Telcos in Europe

Section 3: Challenger Operator Case Studies

Challenger Case Study 1: Masmovil Spain

Challenger Case Study 2: Sunrise Switzerland

Challenger Case Study 3: Bouygues Telecom France

Challenger Case Study 4: O2 UK

Section 4: Key Takeaways and Recommendations

Appendix

Acronyms and Definitions

Companies Mentioned

Related Research

About GlobalData

Contact Information

List of Figures

List of Figures

EXHIBIT 1: CHALLENGER TELCO SAMPLE GROWTH BLUEPRINTS

EXHIBIT 2: STATUS AND LATEST CHALLENGER DEVELOPMENTS

EXHIBIT 3: MASMOVIL SUBSCRIBERS AND MARKET SHARE IN MOBILE AND FIXED 2016 2020, (THOUSANDS), (%)

EXHIBIT 4: MASMOVIL’S BRAND POSITIONING STRATEGY MIX

EXHIBIT 5: SPAIN MOBILE AND CONVERGED BRAND POSITIONING MATRIX

EXHIBIT 6: MASMOVIL’S ADDRESSABLE BROADBAND MARKET

EXHIBIT 7: SUNRISE SUBSCRIBERS AND MARKET SHARE IN MOBILE AND FIXED 2017 2020, (THOUSANDS), (%)

EXHIBIT 8: SUNRISE STRATEGIC 5G PRIORITY

EXHIBIT 9: BOUYGUES TELECOM MARKET SHARE IN MOBILE AND FIXED 2016 2020 (THOUSANDS)

EXHIBIT 10: BOUYGUES TELECOM MORE FOR MORE OFFERING ON ITS B& YOU SIM ONLY MARKET ENTRY OFFERING

EXHIBIT 11: BOUYGUES TELECOM STRATEGIC PARTNERS

EXHIBIT 12: O2 & VIRGIN MEDIA SUBSCRIBERS AND MARKET SHARE IN MOBILE AND FIXED 2021 2025, (THOUSANDS), (%)

EXHIBIT 13: O2 QOS LEADERSHIP STRATEGY SUCCESS

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