Mobile Broadband Trends in Europe

Mobile Broadband Trends in Europe, a new Telecom Insider Report by GlobalData, provides an executive-level overview of the mobile broadband market in Europe. It delivers quantitative and qualitative insights into the mobile market, analyzing key trends in the region.

In Europe, handsets will remain the largest contributor to revenue over 2020-2025. M2M/IoT subscriptions will record the fastest growth over 2020-2025, driven by significant opportunities coming from use cases and solutions tailored to different vertical industries including asset tracking, telematics, telehealth, and digital signage. Operators will continue to focus on 5G network launches and coverage expansion. 5G will provide several opportunities for telcos, such as monetizing premium speeds, larger data plans bundled with video and eGaming content, as well as a multitude of other opportunities in the B2B segment.

It provides in-depth analysis of the following –

– Section 1: Europe in a global context; the section provides a comparison of Europe's mobile telecom market size and trends with other regions.

– Section 2: Competitive dynamics; this section provides competitive analysis of various MNOs and MVNOs in Europe's mobile market.

– Section 3: Mobile broadband subscription trends; a demand profile and analysis as well as historical figures and forecasts for mobile data markets in Europe.

– Section 4: Mobile broadband revenue trends; examines changes in the breakdown of Europe's overall revenue and ARPU over 2020-2025. – Section 5: Key findings and recommendations; consists of a summary of the key findings for Europe's mobile broadband market.


– Data services revenue will account for 57.9% of total mobile service revenue generated in 2020.

– MVNOs will register 88.9 million subscriptions in 2020, accounting for 7.0% of total mobile subscriptions.

– 5G connections will witness robust growth to reach 441 million by 2025.

Reasons to buy

– This Insider Report provides a comprehensive examination through forward-looking analysis of Europe’s mobile telecommunications markets trends in a concise format to help executives build proactive and profitable growth strategies.

– Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Europe’s mobile communications markets.

– With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

– The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors, and other telecom industry players succeed in the challenging telecommunications market in Europe.

Companies mentioned



Com Hem


Deutsche Telekom








Megenta Telekom

Mobile Polska










Telefonica Deutschland


Telia Company


United Group

United Internet


Virgin Media





Table of Contents

Table of Contents

List of exhibits

Europe’s mobile broadband markets

key takeaways

Europe highlights

Section 1: Europe in a global context

Europe’s main facts 2020

Europe’s demographics at a glance

Europe in a global context

Section 2: Competitive dynamics

Competitive dynamics in Europe

Europe’s main competitive market trends

Competitive dynamics in Europe

Section 3: Mobile broadband subscription trends

Mobile user trends in Europe

Mobile technology trends in Europe

Mobile device trends in Europe

M2M/IoT trends in Europe

Mobile traffic trends in Europe

Section 4: Mobile broadband revenue trends

Mobile average revenue per user (ARPU) trends in Europe

Mobile revenue trends in Europe

Section 5: Key findings and recommendations

Key findings and recommendations


Acronyms and definitions

Companies mentioned

Related research

Contact information

List of Figures

List of Figures

Population, 2020 2025 (millions

Nominal GDP, 2020 2025 (US $ trillion

Real GDP growth, 2014 2020

User penetration, 2020 (% of population)

Subscription penetration, 2020 (% of population)

Prepaid subscriptions

as a % of total subscriptions

Monthly ARPU, 2020 (US$)

Data as a share of total ARPU, 2020 (% of ARPU)

Monthly voice MOU, 2020 (minutes/month)

Major competitive changes, 2016 2020

MVNO subscriptions and share of total mobile subscriptions in Europe, 2019 2025

Top five markets in terms of MVNO market share in Europe, 2020

Mobile user penetration vs. PPP adjusted GDP per capita, 2020

Mobile users, Europe, 2020 2025 (millions

Mobile subscriptions and penetration in Europe, 2020 2025

Mobile subscriptions by technology generation, 2020 2025

Top five markets in terms of 5G subscriptions as a % of total subscriptions, 2025

Mobile subscriptions by device type, 2020 2025 b illions

Net additions by device type, 2020 VS. 2025 (millions

Mobile handset subscriptions by type, 2020 2025 (millions

SFR’s smartphone offers in France, 2020

M2M/ IoT subscriptions and revenue, 2020 2025

M2M/ IoT solutions offered by Vodafone

Total mobile data traffic, 2020 vs . 2025 (

Vodafone Maxi unlimited mobile plans , 2020

Mobile ARPU in Europe (USD), 2020 vs. 2025

Cost of 1GB of data as % of the total monthly PPP adjusted GDP per capita, 2020 (USD)

Mobile service revenue by device type, 2020 vs. 2025

Fastest growing markets in terms of mobile service revenue; CAGR 2020 2025


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