Mobile Broadband Trends in the Americas – 2019

In the Americas, mobile service revenue growth will be mainly driven by a rise in handset revenue, supported by significant smartphone adoption over 2018-2023. M2M subscriptions will register the fastest growth during the 2018-2023 period led by increasing Internet of Things (IoT)/M2M network investments by MNOs especially in the NA region. Going forward, MNOs will focus on development of new business use-cases and extend M2M portfolio, expand 4G network reach, and work towards 5G service roll-out to boost mobile broadband penetration in the region.

Mobile Broadband Trends in the Americas – 2019’ a new Telecom Insider Report by GlobalData, provides an executive-level overview of the mobile broadband market in the Americas. It delivers quantitative and qualitative insights into the mobile market, analyzing key trends in the region.

It provides in-depth analysis of the following –

– Section 1: The Americas in global context; the section provides comparison of the Americas' mobile telecom market size and trends with other regions.

– Section 2: Competitive dynamics; this section provides competitive analysis of various MNOs and MVNOs in the Americas' mobile market.

– Section 3: Mobile broadband subscription trends in the Americas; a demand profile and analysis as well as historical figures and forecasts of service revenue from the mobile voice and mobile data markets.

– Section 4: Mobile broadband revenue trends in the Americas; examines changes in the breakdown of overall revenue and ARPU over 2018-2023.

– Section 5: Key findings and recommendations; it consists of a summary of the key findings for the Americas' mobile broadband market.


– Data services revenue will account for 80.9% of total mobile service revenue generated in 2023, up from 59.2% in 2018.

– MVNOs registered 45.3 million subscriptions in 2018, accounting for 3.7% of total mobile subscriptions.

– 5G subscriptions will reach 204.8 million by 2023-end, with 5G already launched in the US, while, other countries are actively planning the 5G development.

Reasons to buy

– This Insider Report provides a comprehensive examination through forward-looking analysis of the Americas’s mobile telecommunications markets trends in a concise format to help executives build proactive and profitable growth strategies.

– Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Americas’s mobile communications markets.

– With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

– The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors, and other telecom industry players succeed in the challenging telecommunications market in the Americas.

Companies mentioned



Claro Brazil


Cuy Mobile

Dolphin Telecom










Porto Seguro Conecta

Rogers Communication



Telcel Mexico





Virgin Mobile


Table of Contents

Table of Contents

Table of contents

List of exhibits

Americas’ mobile broadband markets – key takeaways

Americas’ highlights

Section 1: Americas in a global context

Americas’ main facts – 2019

Americas’ demographics at a glance

The Americas in a global context

Section 2: Competitive dynamics

Competitive dynamics in the Americas

Americas’ main competitive market trends

Competitive dynamics in the Americas

Section 3: Mobile broadband subscription trends Mobile user trends in the Americas

Mobile technology trends in the Americas

5G Innovators: the US, Canada, Chile, Colombia, and

Argentina in the lead in the Americas

Mobile device trends in the Americas

M2M/IoT trends in the Americas

Mobile traffic trends in the Americas

Section 4: Mobile broadband revenue trends

Mobile average revenue per user (ARPU) trends in the


Mobile revenue trends in the Americas

Key findings and recommendations

Key findings and recommendations


Acronyms and definitions

Companies mentioned

Related research

Contact information

List of Figures

List of Figures

Exhibit 1: Population, 2018-2023 (Millions)

Exhibit 2: Nominal GDP, 2018-2023 (US$Trillion)

Exhibit 3: Real GDP growth, 2012-2018

Exhibit 4: User penetration, 2019 (% of population)

Exhibit 5: Subscription penetration, 2019 (% of population)

Exhibit 6: Prepaid subscription as a % of total subscription

Exhibit 7: Monthly ARPU, 2019 (US$)

Exhibit 8: Data as a share of total ARPU, 2019 (% of ARPU)

Exhibit 9: Monthly voice MOU, 2019 (minutes/month)

Exhibit 10: Major competitive changes, 2015-2019

Exhibit 11: MVNO subscriptions and share of total mobile subscriptions in the Americas, 2018-2023

Exhibit 12: Top MVNO in Americas in terms of market share in their countries, 2018

Exhibit 13: Mobile user penetration vs. PPP-adjusted GDP per capita, 2018

Exhibit 14: Mobile users, the Americas, 2018-2023 (Millions)

Exhibit 15: Mobile subscriptions and penetration in the Americas, 2018-2023

Exhibit 16: Mobile subscriptions by technology generation, 2018-2023

Exhibit 17: Top five markets in terms of 5G subscriptions as a % of total, 2023

Exhibit 18: Mobile subscriptions by device type, 2018- 2023 (Millions)

Exhibit 19: Net additions by device type, 2018 Vs 2023 (Millions)

Exhibit 20: Mobile handset subscriptions by type, 2018-2023 (Millions)

Exhibit 21: Movistar’s smartphone promotion in Ecuador, 2019

Exhibit 22: M2M/IoT subscriptions and revenue, 2018-2023

Exhibit 23: Telus IoT/M2M solution for connected vehicle

Exhibit 24: Total mobile data traffic North America, 2018-2023

Exhibit 25: Verizon 5G promotion, 2019

Exhibit 26: Total mobile data traffic Latin America, 2018-2023

Exhibit 27: Telcel Mexico zero-rating plan promotion, 2019

Exhibit 28: Mobile ARPU in North America (USD), 2018-2023

Exhibit 29: Monthly spend on 1GB of data as a % of PPP-adjusted GDP per capita, month 2018 (USD)

Exhibit 30: Mobile ARPU in Latin America (USD), 2018-2023

Exhibit 31: Monthly spend on 1GB of data as a % of PPP-adjusted GDP per capita, month 2018 (USD)

Exhibit 32: Mobile service revenue by device type, 2018 vs. 2023

Exhibit 33: Fastest growing markets in terms of mobile service revenue, CAGR 2018-2023


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