Home and Garden Retailing in Turkey – Sector Overview, Market Size and Forecast to 2025

The research report provides both the historic and forecast market data of total retail sales, and the home market in Turkey. It illustrates the data with charts, graphs and tables summarizing the value, with category details in home sector. The forecasts include the impact of COVID-19 on growth. The research report also reveals major retailers share in home sector with their price and market positioning in 2020.

The report uses data from GlobalData’s Retail database showing the trends in the market and sectors by value. It also reveals the major retailers by market share in 2020 in each of the sectors. All data includes the impact COVID-19 has had on sales in 2020 (forecasted at the date of publication).

Scope

– The overall retail market in Turkey is forecast to grow at a CAGR of 12.8% between 2020 and 2025 to reach TRY 2,269 bn​

– The Home sector is valued at TRY 178.5 billion in 2020 and it is forecast to reach TRY 320.9 billion by 2025 at a CAGR of 12.4% in the period. ​

– Online channel sales is expected to grow by 25.4% during 2020-2025 to reach TRY 20.4 billion in 2025.​

– The mass market players accounted for 94.8% of sector sales in 2020​

– Istikbal holds the highest market share of 4.5% in 2020

Reasons to buy

– Gain a comprehensive view of the home market and forecasts to 2025

– Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the retail market

– Investigate current and forecast trends in home sector to identify the opportunities offering the most potential

– Understand who the main competitors are in the sector and their price positioning

Companies mentioned

Istikbal

Bellona

Tekzen

Koctas

IKEA

Cilek

Bauhaus

Tepe Home

Yatas

Esse

Table of Contents

Table of Contents

The State of Retail

Home

Definitions

Methodology

    Pricing

Discounts available for multiple purchases.

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