Health and Beauty Retailing in Hungary – Sector Overview, Market Size and Forecast to 2025

The research report provides both the historic and forecast market data of total retail sales, and the health and beauty market in Hungary. It illustrates the data with charts, graphs and tables summarizing the value, with category details in health and beauty sector. The forecasts include the impact of COVID-19 on growth. The research report also reveals major retailers share in health and beauty sector with their price and market positioning in 2020.

The report uses data from GlobalData’s Retail database showing the trends in the market and sectors by value. It also reveals the major retailers by market share in 2020 in each of the sectors. All data includes the impact COVID-19 has had on sales in 2020 (forecasted at the date of publication).

Scope

– The overall retail industry in Hungary is forecast to grow at a CAGR of 5.9% between 2020 and 2025 to reach HUF 15,185 bn​

– Health and beauty sector is valued at HUF 900.5 billion in 2020 and it is expected to reach HUF 1,198 billion by 2025 at a CAGR of 5.9% over the period. ​

– Drug stores and health and beauty stores dominate the sector with 61.0% share in 2020.​

– The mass market dominates the sector with a share of 55.4% of sales in 2020.​

– dm dominates the market with market shares of 13.1% while BENU showed the highest sales growth amongst the top 10 retailers.

Reasons to buy

– Gain a comprehensive view of the health and beauty market and forecasts to 2025

– Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the retail market

– Investigate current and forecast trends in health and beauty sector to identify the opportunities offering the most potential

– Understand who the main competitors are in the sector and their price positioning

Companies mentioned

dm

Rossmann

BENU

Eco Family

Müller

BioTechUSA

Spar

Avon

Tesco Hypermarket

Lidl

Table of Contents

Table of Contents

The State of Retail

Health & beauty

Definitions

Methodology

    Pricing

Discounts available for multiple purchases.

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