Health and Beauty Retailing in Singapore – Sector Overview, Market Size and Forecast to 2025

This databook uses data from GlobalData’s Retail database showing the trends in the market and sectors by value. It also reveals the major retailers by market share in 2020 in each of the sectors. All data includes the impact COVID-19 has had on sales in 2020 (forecasted at the date of publication).

This databook provides both the historic and forecast market data of total retail sales, and the health and beauty market in Singapore. It illustrates the data with charts, graphs and tables summarizing the value, with category details in health and beauty sector. The forecasts include the impact of COVID-19 on growth. The databook also reveals major retailers share in health and beauty sector with their price and market positioning in 2020.


– The overall retail industry in Singapore is forecast to grow at a CAGR of 4.0% between 2020 and 2025 to reach SGD 47.5 billion .​

– Health and beauty sector is valued at SGD 2.8 billion in 2020 and it is expected to reach SGD 4.0 billion by 2025 at a CAGR of 7.4% over the period. ​

– Drug stores and health and beauty stores dominate the sector with 43.2% share in 2020.​

– The mass market dominates the sector with a share of 53.6% of sales in 2020.​

– Watsons dominates the market with market shares of 5.3% while only Sheng Siong among the top 10 retailers registers sector sales growth in 2020.

Reasons to buy

– Gain a comprehensive view of the health and beauty market and forecasts to 2025

– Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the retail market

– Investigate current and forecast trends in health and beauty sector to identify the opportunities offering the most potential

– Understand who the main competitors are in the sector and their price positioning

Companies mentioned





Nu Skin

ONI Global


Eu Yan Sang


Sheng Siong

Table of Contents

Table of Contents

The State of Retail

Health & beauty




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