Health and Beauty Retailing in New Zealand – Sector Overview, Market Size and Forecast to 2025

This databook uses data from GlobalData’s Retail database showing the trends in the market and sectors by value. It also reveals the major retailers by market share in 2020 in each of the sectors. All data includes the impact COVID-19 has had on sales in 2020 (forecasted at the date of publication).

This databook provides both the historic and forecast market data of total retail sales, and the health and beauty market in New Zealand. It illustrates the data with charts, graphs and tables summarizing the value, with category details in health and beauty sector. The forecasts include the impact of COVID-19 on growth. The databook also reveals major retailers share in health and beauty sector with their price and market positioning in 2020.


– The overall retail industry in New Zealand is forecast to grow at a CAGR of 3.2% between 2020 and 2025 to reach NZD 87.7 billion .​

– Health and beauty sector is valued at NZD 3.9 billion in 2020 and it is expected to reach NZD 4.5 billion by 2025 at a CAGR of 2.5% over the period. ​

– Drug stores and health and beauty stores dominate the sector with 68.2% share in 2020.​

– The mass market dominates the sector with a share of 53.4% of sales in 2020.​

– Unichem dominates the market with market shares of 7.3% while only Bay Audiology/Dilworth among the top 10 retailers registers sector sales decline in 2020.

Reasons to buy

– Gain a comprehensive view of the health and beauty market and forecasts to 2025

– Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the retail market

– Investigate current and forecast trends in health and beauty sector to identify the opportunities offering the most potential

– Understand who the main competitors are in the sector and their price positioning

Companies mentioned



The Warehouse

Countdown Supermarkets

Bay Audiology/Dilworth

Farmers Trading Company Ltd


Health 2000

Life Pharmacy


Table of Contents

Table of Contents

The State of Retail

Health & Beauty




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