Food and Grocery Retailing in New Zealand – Sector Overview, Market Size and Forecast to 2025

This databook uses data from GlobalData’s Retail database showing the trends in the market and sectors by value. It also reveals the major retailers by market share in 2020 in each of the sectors. All data includes the impact COVID-19 has had on sales in 2020 (forecasted at the date of publication).

This databook provides both the historic and forecast market data of total retail sales, and the food and grocery market in New Zealand. It illustrates the data with charts, graphs and tables summarizing the value, with category details in food and grocery sector. The forecasts include the impact of COVID-19 on growth. The databook also reveals major retailers share in food and grocery sector with their price and market positioning in 2020.


– The overall retail industry in New Zealand is forecast to grow at a CAGR of 3.2% between 2020 and 2025 to reach NZD 87.7 billion ​

– Food & grocery continues to remain as the dominant sector in value terms ​

– Food is the fastest growing category in the sector​

– The mass market players accounts for 60.7% of sales in 2020​

– Countdown Supermarkets dominates the sector with 15.8% market share in 2020

Reasons to buy

– Gain a comprehensive view of the food and grocery market and forecasts to 2025

– Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the retail market

– Investigate current and forecast trends in food and grocery sector to identify the opportunities offering the most potential

– Understand who the main competitors are in the sector and their price positioning

Companies mentioned

Countdown Supermarkets

New World

Four Square



Independent Liquor

BP Shop


Super Liquor

Liquor Centre

Table of Contents

Table of Contents

The State of Retail

Food & Grocery




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