Online Retailing in United Arab Emirates (UAE) – Market Shares, Summary and Forecasts to 2025

This report provides a detailed analysis of both the historic and forecast market data of retail sales of different product segments in online channel in the UAE. In addition, it provides an overview of changing shopping trends, the influence of various economic variables on the online retail industry, technology trends and the competitive landscape across product segments. The report also details major online retailers in each category group with their product proposition analysis and market positioning in 2020 along with recent key developments.

This report provides in-depth analysis of the latest trends in online shopping, covering the factors driving online shopping, consumer insights, market dynamics and the impact of COVID-19 on online retail sales in the country.


– The online market in the UAE grew by 46.6% in 2020 to AED 24.0bn due to the rapid adoption of the online channel.

– The online channel will see a CAGR of 15.1% through the next five years as customers are offered more personalized services, engaged on social media and find it exciting to use the online channel as an avenue for product discovery.

– Electricals has the highest penetration of 36.8% amongst all others in 2020 and is expected to grow to 49.8% by 2025 at the back of a high internet penetration in the country.

Reasons to buy

– Gain a comprehensive view of the online retail industry and forecasts to 2025

– Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the online retail market

– Investigate current and forecast trends in online retail sectors to identify the opportunities offering the most potential

– Understand who the main competitors are in the sectors and their price positioning

Companies mentioned








Sharaf DG



Table of Contents

Table of Contents

Drivers and inhibitors

Trends in online retail

Market context

Online retail in the country

Clothing, footwear & accessories

Food & grocery


Health & beauty





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