Retailer Loyalty Schemes

"Retailer Loyalty Schemes", report provides an overview of different types of loyalty programs, their need in retail industry, benefits and examples of loyalty programs.

Scope

– Loyalty programs are marketing strategies that, when effective, drive customer loyalty and encourage frequent purchases through providing enticing incentives and reasons to purchase.

– These programs are designed to reduce shopping around and make a retailer top-of-mind – motivating return visits and limiting customer acquisition opportunities for competitors.

– As part of these programs, customers are generally rewarded with special offers, discounts, points, rebates, exclusive services or free gifts.

Reasons to buy

– The effectiveness of loyalty programs is vital as sales growth opportunities, especially in mature retail markets, become more challenging

– Retailers must ensure their loyalty schemes are built into their apps

– Carrefour’s “MyCLUB” aims to leverage the fast-growing retail market in Middle East

– Boots Advantage card gets the basics right

– Madewell’s Insider loyalty program aims at gaining and retaining customer loyalty

– Best Buy’s loyalty program lacks a competitive edge versus Amazon

– The North Face loyalty scheme is designed to appeal to its customers’ passions

– Sephora is building on its “Beauty Insider” loyalty program to drive business

– Starbucks doubled its loyalty program members during 2017-2018.

Companies mentioned

Boots

Carrefour

Madewell

DSW

Best Buy’s

North Face

Sephora

Starbucks

Amazon

Barnes & Noble

ASOS

Flipkart

Nike

Table of Contents

Table of Contents

Loyalty programs – Overview

Types of loyalty programs

Benefits of loyalty programs

Recommendations

Examples – Reward points

Examples – Multi-level reward points

Examples – Paid subscriptions

Examples – Partnerships

Appendix

    Pricing

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