Customer Loyalty in Retail – Thematic Research

A business can improve upon the customer loyalty aspect by being more empathetic during its customer service. In times of any issue with purchase, a customer feels more valued if they feel listened to and given a work around immediately. Also, businesses should analyze the entire customer’s journey with them through every touchpoint to target efforts towards them, rather than considering customers only as a point for sale.


Customer loyalty leads to greater customer retention

Customer loyalty requires more effort than brand loyalty

Loyal customers generate greater value for a business over time

Reasons to buy

This report identifies the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.

Companies mentioned

Amazon, ASOS, H&M, Walmart, Kingfisher, NICCE, Stylebop, The North Face, Best Buy, David's Bridal, Dell, ebay, Walgreens Boots Alliance, Walmart, ASOS, Depop. B&Q, John Lewis, Sainsbury, Tesco, TK Maxx, Zalando, Alibaba Group,,

Table of Contents

| Contents

Executive summary


Thematic briefing


Industry analysis

Mergers and acquisitions


Value chain


| Our thematic research methodology

| About GlobalData

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