Direct-to-Consumer in Apparel – Thematic Research

The DTC model is a relatively new concept in retail that is popularized by brands such as Bonobos, Glossier and Dollar Shave Club that made initial footsteps into the distribution model in the early 21st century. Subsequently, the model quickly gained popularity among retailers selling easy-to-ship product categories such as skincare, makeup, and fashion, and was later adopted by retailers that sell big-ticket items such as furniture.


DTC as a business model was popularized by Dollar Shave Club

DTC gives retailers greater control over their operations

COVID-19 has disrupted the global retail business

Companies mentioned

Everlane, Bonobos, Adore Me, Ted Baker, Superdry, Nike

Table of Contents

| Contents

Executive summary


Technology briefing


Industry analysis

Value chain



Further reading

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