Ecommerce in Apparel – Thematic Research

Online sales in apparel grew from $191.1bn in 2014 to $367.4bn in 2020, by growing at a CAGR of 14% during the period, according to GlobalData. Key to this growth has been the spread of the internet, with the number of users worldwide increasing from 847 million in 2010 to 4.5 billion in 2020. GlobalData expects online apparel sales to grow at a CAGR of 10.8% to reach $612.3bn in 2024.


Ecommerce is the fastest-growing channel for apparel sales

Ecommerce is disrupting global apparel retailing

COVID-19 has accelerated ecommerce adoption

Significant challenges lie ahead

Companies mentioned

Amazon,, Alibaba, ASOS, Zalando, Burberry, Walmart,, Next, H&M, M&S

Table of Contents

| Contents

Executive summary


Technology briefing


Industry analysis

Mergers and acquisitions

Value chain


Sector scorecards


Further reading

| Our thematic research methodology

| About GlobalData

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