Top 20 Apparel Sector Themes – Thematic Research

In 2021, the major themes impacting the apparel sector will be: COVID-19, mobile, sustainability, ecommerce, digital media, strategic partnerships, virtual and augmented reality, big data, smart supply chain, artificial intelligence, automation, the future of work, demographics, customer loyalty, geopolitics, personalization, blockchain, health and wellness, regulation, and cybersecurity.

Scope

GlobalData breaks down the top 20 themes impacting the apparel sector in 2021.

Key Highlights

The global lockdowns during the first wave of the virus caused online penetration in 2020 to spike, and many consumers got used to purchasing online. Though online penetration will fall again in 2021, levels are forecast to be significantly higher than 2019 levels as consumer behavior has changed in the long term.

As consumers increasingly spend more time on mobiles, and functionality and continually develops, the use of mobiles for retail browsing and purchase will catch-up with, and possibly overtake, laptops or computers.

Sustainability was set to be the most important theme in 2020, and though COVID-19 created a distraction when the pandemic was at its height and retailers had to react quickly, consumer demand for retailers to introduce more sustainable options and offer greater transparency on the ethics of their practices did not wane.

The global online apparel industry is dominated by the US and China, with market shares in 2019 of 31% and 26% respectively, but as online retail markets in Western countries become saturated, the ecommerce giants will rush to grab market share in emerging digital economies, such as India and Africa.

Reasons to buy

Themes are disruptive, so it's easy to be blindsided by industry outsiders who invade your sector. Understanding the themes ecosystem will get you ahead of the curve.

Understand the themes emerging in 2021, allowing you to grasp a wider view of changes in consumer behaviour and how it will impact your markets.

Explore how emerging themes in apparel are allowing industry leaders to evolve, so you can better position yourself for long-term success.

An easy-to-use framework for tracking themes across all companies in all sectors

Companies who invest in the right themes become success stories; those who miss the big themes end up as failures.

Companies mentioned

Amazon

Adidas

Alibaba

Allbirds

Arcadia

ASOS

C&A

Cisco

Debenhams

Depop

Etsy

Fast Retailing

Gap

Gymshark

H&M

House of Fraser

IBM

Inditex

JD.com

John Lewis & Partners

Li Ning

Lindex

Lululemon

LVMH

Macy's

Marks & Spencer

Monica Vinader

Next

Nike

Nordstrom

Patagonia

Primark

Reformation

Royal Mail

Selfridges

Sports Direct

Sweaty Betty

Target

Tesco

The boohoo group

TJX

TK Maxx

Under Armour

Veja

Zalando

Table of Contents

Contents

Executive summary

2021 Theme Map

COVID-19

Mobile

Sustainability

Ecommerce

Digital Media

Strategic Partnerships

Virtual and Augmented Reality

Big Data

Smart Supply Chain

Artificial Intelligence

Automation

Future of Work

Demographics

Customre loyalty

Geopolitics

Personalization

Blockchain

Health & Wellness

Regulation

Cybersecurity

Glossary

Future Reading

Our thematic research methodology

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