Sharing Economy in Insurance – Thematic Research

The sharing economy has particularly taken off in home-sharing and shared mobility models, shaking up the way the insurance industry has traditionally understood liabilities. Insurers have been pressurized to quickly adapt their products, converging the cover provided in personal and commercial lines. In a bid to keep up with the speed of transactions and minimize customer friction insurers are partnering with marketplaces and startups. The sharing economy has resulted in an upsurge of flexible insurance products. But gaps in coverage still exist, while the sharing economy continues to grow strongly.


This report explores how insurance is being shaped by a change in consumer attitudes, particularly as they share their personal assets for commercial activities. It highlights the challenges posed to the industry as liabilities change. The report examines how the industry has responded in terms of new product innovations and which companies have been at the forefront of this, and reveals areas where gaps in insurance coverage still exist. In addition, it underlines which of the emerging sharing economy models will generate further lucrative opportunities for insurers.

Key Highlights

The global insurance industry reached $6.2tn in premiums in 2018. The sharing economy is disrupting primarily non-life insurers (specifically motor, property, and liability).

The sharing economy blurs the lines between personal and commercial use of assets, posing challenges when establishing liability.

So far, innovation in insurance for the sharing economy has focused on personal rather than commercial lines. For instance, some companies have developed add-ons for personal lines to provide cover for commercial activities.

The potential of the sharing economy in insurance is still untapped, and new shared mobility models will bring further lucrative opportunities to insurers.

Reasons to buy

Understand how the sharing economy is shaping the insurance industry.

Explore factors driving growth of the sharing economy and learn where there are still gaps in insurance coverage.

Build in-depth knowledge of insurance for shared mobility and home-sharing models.

Ensure you remain competitive as new product innovations emerge.

Benchmark your company against the rest of the market.

Companies mentioned

AXA, Allstate, Zurich, MAIF, Guardhog, Pikl, Metromile, VouchForMe, Friendsurance, Bought By Many, Aon, CRC Group, Clarke Williams, IMC Insurance Brokers, JM Glendinning Insurance, Bond Lovis Insurance Brokers, Ember JD, Whitbread Insurance Brokers, Mills Insurance Brokers, Tapoly, SafeShare, Slice, TRov, Y-Risk, Founder Shield, Aviva, Hiscox, Allianz, Chubb, AIG, MAPFRE, MetLife, Lloyd’s, Lemonade, Zego, Teambrella, Airbnb, Amovens, BlaBlaCar, Fainin, Grab, Ouishare, Couchsurfing, HomeExchange, LeftoverSwap, Love Home Swap, MyTwinPlace, onefinestay, Amovens, Bird, BlaBlaCar, Cityscoot, Flash, Getaround, Grab, Grow Mobility, hiyacar, Lime, Lyft, ShareNow, Turo, Uber, Wingly, Yescapa, Zipcar, Peerspace, Splacer, WeWork, eBay, Poshmark, Tradesy, EatWith, Feastly, Handy, Ouishare, SnapGoods, TaskRabbit, Funding Circle, Lending Club, Earbits, Family Library (Amazon), SoundCloud, Spotify, Fat Llama, KitSplit, NeighborGoods, SnapGoods, Deliveroo, DoorDash, Postmates, Uber Eats, Fainin, JustPark, Smiile, Didi Chuxing, Amazon, Google (Waymo), Bosch and GM (Cruise Control),Tesla, Nvidia, Baidu, Aptiv, Sure, Wingly, Socialcar, Munich Re, Legal & General, Safeco, Esurance, Progressive Corporation, Veygo, , FlipKey, Evolve Vacation Rental Network, Bud+Breakfast, Sabbatical Homes, Misterb&b, Bio-En Holdings Corp, OYO, Secret Escapes, Ford, Marsh & McLennan Agency, Temasek Holdings, Collaborative Boating, Kakao, Fox Rent A Car, Leo Rider Company, Busfor, Scoot Networks, @Leisure Group, Drivy, HotelTonight, Careem, Empathy Marketing, Spin, Eustis Insurance & Benefits, Ola, Motivate, Smart Charter Ibiza, Jump Bikes, Bunker Protect, LUXI, JustShareIt, Apple

Table of Contents


Sharing economy briefing

Sharing economy

What’s the difference between the sharing and gig economies?

What’s driving the sharing economy?

The transportation and hospitality industries in the sharing economy

Insurance in the sharing economy


Technology trends

Macroeconomic trends

Consumer trends

Regulatory trends

Industry analysis

Competitive analysis

Mergers and acquisitions


Value chain

Product development

Marketing and distribution

Underwriting and risk profiling

Claims management

Customer service

Companies section

Public companies

Private companies


Further reading

Appendix: Our thematic research methodology


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