Austria Cards and Payments – Opportunities and Risks to 2024

GlobalData’s 'Austria Cards and Payments – Opportunities and Risks to 2024' report provides detailed analysis of market trends in the Austrian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, cards, credit transfers, direct debits, and cheques during the review-period (2016-20e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2020e-24f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

This report provides top-level market analysis, information and insights into the Austrian cards and payments industry, including –

– Current and forecast values for each market in the Austrian cards and payments industry, including debit and credit cards.

– Detailed insights into payment instruments including cash, cards, credit transfers, direct debits, and cheques. It also, includes an overview of the country's key alternative payment instruments.

– Ecommerce market analysis.

– Analysis of various market drivers and regulations governing the Austrian cards and payments industry.

– Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.

Scope

– Contactless payments are gaining popularity in Austria and are mainly used for low-value retail purchases. In 2020, the number of payment cards that supported contactless was estimated at 13.7 million – up significantly from 10.0 million in 2016, at a strong review-period CAGR of 8.2%. To capitalize on the growing use of contactless in Austria, in October 2018, JCB International partnered with the Austrian credit card issuer card complete Service Bank to offer JCB contactless cards that can be used at more than 10,000 merchants. Meanwhile, Mastercard collaborated with Erste Bank to launch a new Mastercard contactless debit card in April 2019. Meanwhile, amid the COVID-19 pandemic, the contactless payment limit has temporarily been increased from €25 ($30.57) to €50 ($61.14), effective from April 2, 2020; this is to drive cashless and contact-free in-store purchases to avoid potential disease vectors.

– Competition in the Austrian banking and debit card issuance is likely to intensify, with Austria Post now venturing into the space. In April 2020, Bank99 – a joint venture between Austrian Post and the GRAWE Banking Group – was launched. The bank offers range of banks accounts such as account99 simple, account99 practical, account99 carefree, education account99, and youth account99, among others. The bank offers a range of financial services online and at over 1,800 service points, including Austria Post’s network and postal partners.

– Banks in Austria are launching secure and convenient banking solutions to their customers. In February 2020, Bank Austria announced the integration of the social banking solution of Israeli fintech, PayKey, on its platform. The PayKey banking keyboard provides the bank’s customers with instant access to financial services. This includes person-to-person (P2P) payments and balance checks from within any mobile app, including all social and messaging apps. PayKey’s patented Social Payments Solution is based on a state-of-the-art smartphone keyboard. This includes a branded payment button opening a menu of payment services.

Reasons to buy

– Make strategic business decisions, using top-level historic and forecast market data, related to the Austrian cards and payments industry and each market within it.

– Understand the key market trends and growth opportunities in the Austrian cards and payments industry.

– Assess the competitive dynamics in the Austrian cards and payments industry.

– Gain insights into marketing strategies used for various card types in Austria.

– Gain insights into key regulations governing the Austrian cards and payments industry.

Companies mentioned

Raiffeisen Bank

Erste Bank

BAWAG PSK

UniCredit Bank

Volksbank

Visa

Mastercard

Diners Club

American Express

Apple Pay

Klarna

Google Pay

paysafecard

Blue Code

PayPal

Masterpass

EPS

Skrill

Table of Contents

Table of Contents

Payment Instruments

Card-based Payments

Ecommerce Payments

Alternative Payments

Job Analysis

Payment Innovations

Payment Infrastructure and Regulation

Appendix

    Pricing

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