Natura & Co – Digital Transformation Strategies
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Natura & Co’s digital transformation focus on creating an innovative online network, by developing mobile applications, and using data analytics. The annual ICT spending of Natura & Co was estimated at $144.3 million in 2021. A major share of this spending is earmarked for acquiring hardware, software, and network and communications from vendors. Natura & Co is a manufacturer and marketer of personal care products, its product portfolio includes makeup, skincare, body care, hair care products, fragrances, treatment products, bath products, and sun protection products.
The Natura & Co digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. Information included in these reports are sourced from a mix of our very own internal database and authentic secondary research links such as company’s annual report, presentations, press releases etc. The report covers overview of the company, its digital transformation strategies, technology focus areas, technology initiatives, technology introductions, investments, acquisitions, ICT spending among others.
Digital Transformation Strategies
Natura & Co is tapping the power of AI to drive sales, improve digital relationship and accelerate digital transformation. With a focus on improving relationships with customers, in 2017, Natura introduced an AI enabled personified virtual assistant Nat that can answer customers queries, and answer consultants’ sophisticated questions. The company is also leveraging machine learning to predict customer buying patterns and select areas to hire new consultants. Similarly, in 2020 Avon deployed o9 Solution’s AI enabled platform to facilitate Integrated Business Planning and Sales Operations Execution processes.
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Natura & Co Technology Theme Focus
Natura & Co is utilizing number of emerging technologies including blockchain, cloud, and robotics to enhance operational efficiency and enhance customer experiences.
Natura & Co Technology Theme Focus
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Natura & Co Technology Initiatives
Natura & Co has been involved in several strategic technology partnerships and collaborations, technology developments over the past few years.
For instance, Natura & Co built Global Sales Platform (GSP), a new sales platform for its consultants on AWS. GSP includes Natura’s full commercial ecosystem and digital services. AWS executes an AWS Well-Architected Framework Review on the GSP to create a distinct and personalized buying experience to its consultants.
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Natura & Co ICT Spend by Function
- Communications
- Data center
- Network
- Application
- End-user computing
- Service desk
- Management
Natura & Co ICT Spend by Function
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Natura & Co ICT Spend by Channel
- Internal development and maintenance
- Technology vendors (direct)
- Local resellers
- Telcos
- ICT services providers/Consulting firms
- Specialist outsourcers
- Systems integrators
Natura & Co ICT Spend by Channel
For more insights on ICT spending by channel, download a free report sample
Natura & Co External ICT Spend by Segment
- Hardware (including Cloud Iaas)
- Software (including Cloud SaaS)
- Network and communications
- ICT services
- Consulting
- Others
Natura & Co External ICT Spend by Segment
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Natura & Co Digital Transformation Strategies Overview
Total ICT Spending 2021 | $144.3 million |
ICT Spend by Function | Communications, Data Center, Network, Application, End-User Computing, Service Desk, and Management |
ICT Spend by Channel | Internal Development and Maintenance, Technology Vendors (Direct), Local Resellers, Telcos, ICT Services Providers/Consulting Firms, Specialist Outsourcers, and Systems integrators |
External ICT Spend by Segment | ICT services, Software (including Cloud SaaS), Hardware (including Cloud Iaas), Network and communications, Consulting, and Others |
Technology Theme Focus | Blockchain, Cloud, and Robotics |
This report provides:
- Insight into Natura & Co’s technology activities.
- Insights of its digital transformation strategies and technology center & innovation program.
- Overview of technology initiatives covering product launches and partnerships.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets and major ICT contracts.
Reasons to Buy
- Gain insights into Natura & Co’s technology operations.
- Gain insights into its technology strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into its various product launches and partnerships.
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Table of Contents
Frequently asked questions
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What was the total ICT spending of Natura & Co in 2021?
The annual ICT spending of Natura & Co was estimated at $144.3 million in 2021.
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What are the key ICT spending categories by function for Natura & Co?
The key ICT spending categories by function for Natura & Co are communications, data center, network, application, end-user computing, service desk, and management.
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What are the key ICT spending categories by channel for Natura & Co?
The key ICT spending categories by channel for Natura & Co are internal development and maintenance, technology vendors (direct), local resellers, telcos, ICT services providers/consulting firms, specialist outsourcers, and systems integrators.
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What are the key external ICT spending categories by segment for Natura & Co?
The key external ICT spending categories by segment for Natura & Co are ICT services, software (including cloud SaaS), hardware (including cloud IaaS), network and communications, consulting, and others.
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What are the key technology themes in focus for Natura & Co?
The key technological theme in focus for Natura & Co are blockchain, cloud, and robotics.
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