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Is Alternative Protein The Next Big Thing For Your Sector?

The interest in alternative protein has grown gradually since 1970s but, it has accelerated significantly over the past decade.

Shagun Sachdeva, Innovation Analyst at GlobalData, comments: “As veganism continues to become mainstream, companies are making efforts to replicate certain animal proteins ranging from the development of egg white cell cultures to lab grown cultured meat. With VC investments rising exponentially in the alternative protein space, the total deal value witnessed growth from US$111.5m in 2017 to US$1,586.3m in 2020. The average deal value indicates that there are several new start-ups raising early-stage funding. There appears to be two waves in the alternative protein VC investments space – the first wave reached its peak in around 2015-16, when companies such as Beyond Meat raised late-stage funding to expand operations. Another wave was witnessed in the recent years, when a number of start-ups started exploring parallel options in producing alternative protein related products.”

• Rise of ethical and health-conscious consumers, concerns over animal welfare, and significant media coverage has fueled this growth.

Alternative Proteins are no longer part of a niche product segment.

• The growing consumer interest, awareness about using cruelty-free products, VC investor interest, new business models, and novel source availability have caused this shift

As Alternative Proteins come close to conventional protein sources in terms of price, taste and texture, these products are likely to witness more demand in the future.

• Success stories of startups such as Beyond Meat and Impossible Burgers support the hypothesis



This report is our contribution to the creation of an industry-wide common understanding of the most important developments in the protein alternatives ecosystem

-Understand the overall alternative protein market ecosystem

-Use media analysis to understand consumer preferences over the years

-Leverage Venture Capital Analysis to discover and track investment trends in the alternative protein space, top investment areas and most funded startups/unicorns

-Cut down research time with Innovation Analysis highlighting the key trends and challenges in the market and lessons to be learnt from selected start-ups – All at one place

-Gain in-depth analysis of the protein alternatives patent landscape to understand the position technology adoption of startups and corporates in this ecosystem and make confident data-driven decisions

-Key-takeaways and recommendation for Manufacturers

Key Highlights

The report highlights alternative protein market ecosystem and tracks all the relevant stakeholders and market players. It covers insights on media analysis, job analytics, company filing trends, VC investment trends, deep-dive into product innovations across categories and patent filing trends. It also suggests the forward-looking strategies for the market players.

Reasons to Buy

Understand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy.

Identify the investment trends and unicorns to predict the future of Alternative Protein Industry.

Evaluating Patent landscape to analyse the top technology trends, key geographies and promising market players in alternative protein area.

Use GlobalData’s success case-studies and marketing campaigns from across the globe to inspire innovation.

With the constantly evolving COVID-19 outbreak, market players are looking to evaluate the potential for success of Alternative Protein.

Access valuable strategic take-outs to help direct decision-making and inform new product development.

Companies Mentioned

Nestle, Saputo, Conagra, Coca-Cola, Pepsico, Arla, Firmenich, Danone, Ingredion, Kerry, Cargill, Dupont, ADM, Roquette, Tyson, Unilever, Tesco, ASDA, Coles, Starbucks, KFC, Sainsbury, Burger King, Greggs, McDonalds, Maple Leaf Foods, Mosa Meat, Redefine Meat, Memphis Meats, Beyond Meat, Impossible Foods, Gardein, Fazenda futuro, The Meatless Farm Co., Whole Foods, Morning Star, Just, This, Clara Foods, Good Catch, Ripple, Perfect Day, Oatly, Malk, Califia Farms, Cric, Six Foods, Aspire Food Group

Table of Contents


– Understanding Alternative

Proteins Market


– Accelerated Interest in



– Growth in Funding

Activities by VC Investors


– Current State of Play and



– Corporates Driving

Research for New Sources


– Manufacturers Revisiting

Their Strategy


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