Alexa, Pack My Bags – How New Technologies are Changing the Way We Travel

The travel & tourism sector, which was once a monopoly to high-street travel agents, is undergoing a paradigm shift by giving the power of choice to end customers with the help of emerging technologies. Travelers of today have the freedom to plan their tours, manage itineraries, arrange ancillary service from anywhere. The sector draws attention towards e-tourism and empowers travelers to impose agents to opt for customer-centric approaches.

The emergence of new technologies, in the wake of the COVID-19 pandemic, has pushed the sector more towards virtual tourism and contactless hospitality. The report focuses on how the travel & tourism sector is leveraging emerging technologies to drive innovation and marching towards massive transformation.


Theme Exposure Map: presents the top themes impacting the sector over the last three years compared to other sectors.

Patent Filings Chart: displays the top ten themes in the sector with the highest number of patent filings over the last three years.

Innovation Map: key real-world innovation use cases of emerging technologies implemented by enterprises and startups in the sector.

Innovation Insights: innovation examples by each value chain segment of the sector to present key trends.

Vendor Map: represents a sample list of vendors in each use case highlighted in the report.

Key Highlights

Innovations: presents real-world innovation use cases and examples related to the implementation of emerging technologies by companies as well as startups in the travel & tourism sector. It casts light on how tech-enabled innovations are transforming every segment of the sector value chain.

Reasons to buy

No surprise that technology has been a driving force in business transformation for years, but the term ‘emerging technologies’ has all of the sudden became the key catalyst to drive the next wave of innovation across sectors.

The sense of urgency weighs different across different sectors, where the direct customer-facing sectors are at the forefront compared to other capital-intensive sectors. Companies in one sector can take cues from successful innovations in other sectors to either draw analogies with existing products, services and processes or transfer strategic approaches for a revolutionary transformation.

Against this backdrop, enterprises need to understand which emerging technologies are impacting their sector and how various companies are implementing them to meet various challenges.

The innovation landscape report in travel & tourism, published by GlobalData as part of an ongoing series, covers some of the key trends, use cases, and real-world examples related to the implementation of emerging technologies across the travel & tourism sector value chain.

Companies mentioned

Tripadvisor, Google, United Airlines, InterContinental Hotels, Leiscester Marriott, HomeAway, Contiki, Transavia, NEC, Beijing Capital International Airport, Emirates, AirAsia, QuaQua, AmazeVR, OAG, Frankfurt Airport, Travelport, Webjet, GTRIP, Singpore Tourism Board, First Hotels, Aiosell, JA Lake, Verdant, Ticketmaster, GUTS HKDC, OccupiedVR, WishTrip, Geotourist, Trippy, Driftr, White Castle, McDonald's, Spokin, Cronometer, SkullMapping, Tree by Naked, Vision Semicon, Cafe X, Ombori, Magic Mirror, Singapore Airline, Etihad Airways, L'Oreal, Tanishq, Lotte Duty, Hudson, Albert Heijin

Table of Contents

Table of Contents

1. Sector innovation insights: overview

2. What are the key sector strategic challenges faced?

3. Which technologies are helping the sector?

4. Theme exposure map: sector benchmarking

5 Patent filings: theme benchmarking

6 Innovation map by sector value chain: key use cases

6.1 Planning & Booking

6.2 Transport

6.3 Lodging

6.4 Excursions

6.5 Food & Beverages

6.6 Shopping

7 Vendor map by sector value chain: key use cases

8 Methodology


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