Vietnam Skincare Market Opportunities, Trends, Growth Analysis and Forecast to 2027

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Vietnam Skincare Market Report Overview

The Vietnam skincare market size was VND24.09 trillion in 2022. The market is likely to grow at a CAGR of more than 6% from 2022 to 2027.

Vietnam Skincare Market Outlook, 2022-2027 (VND Trillion)

Vietnam Skincare Market Outlook, 2022-2027 (VND Trillion)

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The Vietnam Skincare market research report includes a country overview analysis along with a macroeconomic analysis to help analyze the market better. It also provides category, segment coverage, distribution channel insights, and competitive landscape to understand potential business opportunities.

Market Size (2022) VND24.09 trillion
CAGR (2022-2027) >6%
Historic Period 2017-2022
Forecast Period 2023-2027
Key Categories •       Facial Care

•       Make-Up Remover

•       Hand Care

•       Body Care

•       Depilatories

Key Distribution Channels •       Health & Beauty Stores

•       Hypermarkets & Supermarkets

•       Convenience Stores

•       Direct Sellers

•       Parapharmacies/Drugstores

•       Departments Stores

•       E-Retailers

Leading Companies •       Unilever

•       Procter & Gamble

•       LG Corp

•       Shiseido Company, Limited

•       Natura & Co

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Vietnam Skincare Market Segmentation by Category

The key categories in the Vietnamese skincare market are facial care, hand care, body care, depilatories, and make-up remover. In 2022, facial care was the largest category with the highest value sales, followed by body care, and make-up remover categories. A few of the key segments of the facial care category include facial creams and gels, anti-agers, and exfoliating scrubs among others. Facial creams and gels were the largest segment in the facial care category during 2022. The body care category will account for the fastest growth during the projected period.

Vietnam Skincare Market Analysis by Category, 2022 (%)

Vietnam Skincare Market Analysis by Category, 2022 (%)

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Vietnam Skincare Market Segmentation by Distribution Channel

The key distribution channels in the Vietnamese skincare market are health & beauty stores, hypermarkets & supermarkets, convenience stores, direct sellers, parapharmacies/drugstores, department stores, and e-retailers among others. In 2022, health & beauty stores accounted for the highest distribution channel share in the Vietnamese skincare market.

Vietnam Skincare Market Analysis by Distribution Channel, 2022 (%)

Vietnam Skincare Market Analysis by Distribution Channel, 2022 (%)

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Vietnam Skincare Market – Competitive Landscape

The key companies in the Vietnamese Skincare market are Unilever, Procter & Gamble, LG Corp, Shiseido Company, Limited, and Natura & Co among others. In 2022, Unilever emerged as the market leader. Some of the key brands of Unilever are Pond’s, Vaseline, Dermalogica, and Hazeline among others.

Vietnam Skincare Market Analysis by Companies, 2022 (%)

Vietnam Skincare Market Analysis by Companies, 2022 (%)

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Segments Covered in the Report

Vietnam Skincare Category Outlook (Value, VND Trillion, 2017-2027)

  • Facial Care
  • Make-Up Remover
  • Hand Care
  • Body Care
  • Depilatories
  • Others

Vietnam Skincare Distribution Channel Outlook (Value, VND Trillion, 2017-2027)

  • Health & Beauty Stores
  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Direct Sellers
  • Parapharmacies/Drugstores
  • Departments Stores
  • E-Retailers
  • Others

Scope

  • Per capita expenditure of skincare was lower in Vietnam than both the global and regional levels in 2022.
  • Health & beauty stores was the leading distribution channel in the Vietnamese skincare sector.
  • Facial care was the largest category in 2022.

Reasons to Buy

  • Identify high-potential categories and explore further market opportunities based on detailed value analysis.
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes an economic summary of the country along with labor market and demographic trends.

Unilever
Procter & Gamble
LG Corp
Shiseido Company, Limited
Natura & Co
Amorepacific Corporation
Kao Corp
Yves Rocher
Viet Cosmetics Co. Ltd.
Marico Limited

Table of Contents

Report Scope

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Vietnam in the Global and Asia-Pacific Markets

Growth Analysis of Vietnam Compared to Other Leading Countries in the Asia-Pacific Market

PCC and PCE of Vietnam Compared to the Global and Asia-Pacific Markets

Part 2: Sector Deep Dive

Vietnam skincare Sector Snapshot

Market Size Analysis

Cross-Category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-Category Comparison – Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Body Care

Segment-Level Analysis (in Value Terms) – Body Care

Segment-Level Analysis (in Volume Terms) – Body Care

Market Size Analysis – Category: Depilatories

Segment-Level Analysis (in Value Terms) – Depilatories

Segment-Level Analysis (in Volume Terms) – Depilatories

Market Size Analysis – Category: Facial Care

Segment-Level Analysis (in Value Terms) – Facial Care

Segment-Level Analysis (in Volume Terms) – Facial Care

Market Size Analysis – Category: Hand Care

Segment-Level Analysis (in Value Terms) – Hand Care Segment-Level Analysis (in Volume Terms) – Hand Care

Market Size Analysis – Category: Make-up Remover

Segment-Level Analysis (in Value Terms) – Make-up Remover

Segment-Level Analysis (in Volume Terms) – Make-up Remover

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies – Value and Volume Shares

Leading Companies (Mass vs Premium) – Value Shares

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Degree of Consolidation/Fragmentation by Category

Part 6: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

Vietnam Risk Index (GCRI) 2022

Vietnam Risk Analysis – Compared to Global and Asia-Pacific Markets

Methodology

Definitions

Appendix

Table

Leading Value Categories

Leading Categories (Volume), 2022

Cross-Category Comparison – By Value (2017–2027)

Cross-Category Comparison – By Volume (2017–2027)

Per Capita Consumption (by Category), Vietnam Compared to Asia-Pacific and Global Levels (in Units), 2022

Segment-Level Analysis (in Value Terms) – Body Care

Segment-Level Analysis (in Volume Terms) – Body Care

Segment-Level Analysis (in Value Terms) – Depilatories

Segment-Level Analysis (in Volume Terms) – Depilatories

Segment-Level Analysis (in Value Terms) – Facial Care

Segment-Level Analysis (in Volume Terms) – Facial Care

Segment-Level Analysis (in Value Terms) – Hand Care

Segment-Level Analysis (in Volume Terms) – Hand Care

Segment-Level Analysis (in Value Terms) – Make-up Remover

Segment-Level Analysis (in Volume Terms) – Make-up Remover

Change in Distribution Share, 2017–2022

Top Five Companies Share By Brand (in Value Terms) in the Skincare Sector, 2022

Brand Shares of Top Five Companies (in Value Terms) by Category, 2022

Performance Overview (Score: 1–100)

Category Data, By Segment

Per Capita Consumption (in Units), 2017–2027

Per Capita Expenditure ($), 2017–2027

Skincare Sales Distribution in Vietnam – By Category (VND Million), 2022

Brand Share (in Value Terms) in the Skincare Sector, 2022 Brand Share (in Value Terms) in the Skincare Sector, By Category, 2022

Real GDP and Annual Growth (%), 2019–2027

Nominal GDP and Annual Growth (%), 2019–2027

Consumer Price Inflation (%), 2019–2027

Employed People and Unemployment Rate (%), 2019–2027

Nominal Household Final Consumption Expenditure and Annual Growth (%), 2019–2027

Population and Annual Growth (%), 2019–2027

Population by Age Group (%)

Population by Gender (%)

Population by Rural-Urban Split (%)

Figures

Value and Volume Shares of Vietnam in the Global and Asia-Pacific skincare Sector, 2022–2026

Vietnam Compared to the Other Top Countries in Terms of Market Share, Growth, and the Competitive Landscape

PCC Comparison – Vietnam, Asia-Pacific, and Global, 2017–2027

PCE Comparison – Vietnam, Asia-Pacific, and Global, 2017–2027

Market Size and Growth Analysis by Value and Volume, skincare Sector, 2017–2027

Cross-Category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-Category Comparison – Volume Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value and Volume, Body Care Category, 2017–2027

Market Size and Growth Analysis by Value and Volume, Depilatories Category, 2017–2027

Market Size and Growth Analysis by Value and Volume, Facial Care Category, 2017–2027

Market Size and Growth Analysis by Value and Volume, Hand Care Category, 2017–2027

Market Size and Growth Analysis by Value and Volume, Make-up Remover Category, 2017–2027

Share of Key Distribution Channels (in Value Terms) – skincare, 2022

Key Distribution Channel Share by Category (in Value Terms), 2022

Leading Companies (in Value Terms) in the skincare Sector, 2022

Private Label Penetration by Category (in Value Terms), 2022

Growth Analysis, Private Label and Brands, 2017–2027

Category-Wise Consolidation/Fragmentation (in Value Terms) – skincare , 2022

Real GDP (VND Billion) and Annual Growth (%)

Nominal GDP (VND Billion) and Annual Growth (%)

Consumer Price Inflation (%)

Nominal Household Final Consumption Expenditure Growth (%) in VND Terms

Population (Million) and Annual Growth (%)

Population by Age Group (%) Population by Gender (%)

Population by Rural-Urban Split (%)

Employed People (Million) and Unemployment Rate (%)

Economic Summary, Labor Market Trends, and Demographic Trends

Five Lowest-Risk Nations in GCRI Q4 2022

Five Highest-Risk Nations in GCRI Q4 2022

Vietnam’s Performance in Country Risk Analysis in Comparison to Asia-Pacific and the World

List of 108 Countries Analyzed to Identify the High-Potential Countries in Different Regions

Frequently asked questions

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