United States of America (USA) Make-up Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026
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US Make-up Market Overview
The US make up market size was $12.9 billion in 2021. The market is expected to record a CAGR of more than 3% during 2021-2026. In the USA, consumption of make-up is higher among females than males. Furthermore, “older consumers” represent the largest subset of the make-up sector in the US.
US Make-Up Market Outlook, 2021-2026 ($ Billion)
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The United States of America (USA) make-up market research report provides insights on high-growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data, and company market shares.
Market Size (2021) | $12.9 billion |
CAGR (2021-2026) | >3% |
Historical Period | 2016-2022 |
Forecast Period | 2023-2026 |
Key Categories | · Eye Make-Up
· Face Make-Up · Lip Make-Up · Nail Make-Up |
Key Cities | · New York
· Los Angeles · Chicago · Dallas · Houston · Washington · Atlanta · Philadelphia · Miami · Boston |
Key Distribution Channels | · E-Retailers
· Health & Beauty Stores · Parapharmacies/Drugstores · Department Stores · Cash & Carries & Warehouse Clubs · Hypermarkets & Supermarkets · Direct Sellers |
Key Packaging Materials | · Rigid Plastics
· Glass · Rigid Metal · Flexible Packaging |
Leading Companies | · L’Oreal S.A.
· The Estee Lauder Companies Inc. · Coty, Inc. · Revlon, Inc. · Shiseido Company, Limited |
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US Make-up Market Segmentation by Categories
The key categories in the US make-up market are eye make-up, face make-up, lip make-up, and nail make-up. Face make-up was the largest category in 2021 while eye make-up was the largest category in volume terms.
However, nail make-up is forecast to register the fastest value growth during the forecast period.
US Make-up Market Analysis by Categories, 2021 (%)
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US Make-up Market Segmentation by Cities
The top ten cities in the US make-up market are New York, Los Angeles, Chicago, Dallas, Houston, Washington, Atlanta, Philadelphia, Miami, and Boston. New York emerged as the largest make-up market in the US in 2021, followed by Los Angeles and Chicago. Among the top ten cities, Boston accounted for the least share.
US Make-up Market Analysis by Cities, 2021 (%)
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US Make-up Market Segmentation by Distribution Channels
Some of the key distribution channels in the US make-up market are e-retailers, health & beauty stores, parapharmacies/drugstores, department stores, cash & carries & warehouse clubs, hypermarkets & supermarkets, and direct sellers. E-retailers was the leading distribution channel in the US make-up market in 2021, followed by health & beauty stores and parapharmacies/drug stores.
US Make-up Market Analysis by Distribution Channels, 2021 (%)
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US Make-up Market Segmentation by Packaging Materials
The key packaging materials used in the US make-up market are rigid plastics, glass, rigid metal, and flexible packaging. Rigid plastics was the most used pack material, followed by glass and flexible packaging, while specialty container pack type accounted for the highest share in 2021.
US Make-up Market Analysis by Packaging Materials, 2021 (%)
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US Make-up Market – Competitive Landscape
Some of the leading companies in the US make-up market are L’Oreal S.A., The Estee Lauder Companies Inc., Coty, Inc., Revlon, Inc., and Shiseido Company, Limited. In 2021, L’Oreal S.A. dominated the US make-up market in value terms. Maybelline, L`Oreal Paris, Lancome, Urban Decay, Essie, and Yves Saint Laurent are some of the brands available under L’Oreal S.A.
US Make-up Market Analysis by Companies, 2021 (%)
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Segments Covered in the Report
USA Make-up Categories Outlook (Value, $ Billion, 2016-2026)
- Eye make-up
- Eyeliner
- Eyeshadow
- Mascara
- Face make-up
- Blusher
- Face powder
- Foundation
- Lip make-up
- Lip gloss
- Lip liner
- Lipstick
- Nail make-up
USA Make-up Market Cities Outlook (Value, $ Billion, 2016-2026)
- New York
- Los Angeles
- Chicago
- Dallas
- Houston
- Washington
- Atlanta
- Philadelphia
- Miami
- Boston
USA Make-up Distribution Channels Outlook (Value, $ Billion, 2016-2026)
- E-Retailers
- Health & Beauty Stores
- Parapharmacies/Drugstores
- Department Stores
- Cash & Carries & Warehouse Clubs
- Hypermarkets & Supermarkets
- Direct Sellers
USA Make-up Packaging Materials Outlook (Value, $ Billion, 2016-2026)
- Rigid Plastics
- Glass
- Rigid Metal
- Flexible Packaging
Scope
This report provides:
- Sector data: Overall sector value and volume data with growth analysis for 2016-2026
- Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up, nail make-up with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
- Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, and others
- Packaging data: Consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Also provides pack material data for glass, flexible packaging, rigid plastics, and rigid metal, as well as pack type, closure type, and primary outer type
Reasons to Buy
- Identify high-potential categories and explore further market opportunities based on detailed value and volume analysis.
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
- Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
- The packaging analysis report helps manufacturers, identify the most used packaging materials in the sector.
- Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, and population. It also includes an economic summary of the country along with the labor market and demographic trends.
The Estee Lauder Companies Inc.
Coty Inc.
Revlon Inc.
Shiseido Company Limited
Mary Kay Inc.
Chanel S.A.
Markwins International Corporation
Johnson & Johnson Services Inc
LVMH Moet Hennessy - Louis Vuitton
Table of Contents
Table
Figures
Frequently asked questions
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What was the size of the US make-up market in 2021?
The make-up market in the US was valued at $12.9 billion in 2021.
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What is the growth rate of the US make-up market?
The US make-up market is expected to record a CAGR of more than 3% during 2021-2026.
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Which was the leading category in the US make-up market in 2021?
The leading category in the US make-up market was face make-up in 2021.
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Which was the leading city in the US make-up market in 2021?
New York emerged as the leading city in the US make-up market in 2021.
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Which was the leading distribution channel in the US make-up market?
In 2021, e-retailers emerged as the leading distribution channel in the US make-up market.
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Which was the leading packaging material in the US make-up market?
Rigid plastics was the most used pack material in the US make-up market in 2021.
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Who are the leading companies in the US make-up market?
Some of the leading companies in the US make-up market are L’Oreal S.A., The Estee Lauder Companies Inc., Coty, Inc., Revlon, Inc., and Shiseido Company, Limited.
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