Thailand Make-up Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026
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Thailand Make up Market Report Overview
The Thailand make up market size was THB20.4 billion ($0.6 billion) in 2021. The market is expected to record a CAGR of more than 4% during 2021-2026. In Thailand, consumption of make-up is higher among females than males. Moreover, the Thai government extended financial support in the form of cash transfers for low-income households, which bolstered domestic consumption. Thus, the increased domestic consumption will drive market growth during the forecast period.
Thailand Make-up Market Outlook, 2021-2026 (THB Billion)
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The Thailand make-up market research report provides insights on high-growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data, and company market shares.
Market Size (2021) | THB20.4 billion ($0.6 billion) |
CAGR (2021-2026) | >4% |
Historical Period | 2016-2022 |
Forecast Period | 2023-2026 |
Key Categories | · Eye Make-Up
· Face Make-Up · Lip Make-Up · Nail Make-Up |
Key Distribution Channels | · Direct Sellers
· Department Stores · Health & Beauty Stores · Convenience Stores · Hypermarkets & Supermarkets · Chemists/Pharmacies |
Key Packaging Materials | · Rigid Plastics
· Glass · Rigid Metal · Flexible Packaging |
Leading Companies | · Better Way (Thailand) Co., Ltd.
· L’Oreal S.A. · Icc International Public Company Limited · Op Natural Products Ltd · The Estee Lauder Companies Inc. |
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Thailand Make-up Market Segmentation by Categories
The key categories in the Thailand make-up market are eye make-up, face make-up, lip make-up, and nail make-up. Face make-up was the largest category in 2021 while lip make-up is forecast to register the fastest value growth during the forecast period.
Thailand Make-up Market Analysis by Categories, 2021 (%)
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Thailand Make-up Market Segmentation by Distribution Channels
Some of the key distribution channels in the Thailand make-up market are direct sellers, department stores, health & beauty stores, convenience stores, hypermarkets & supermarkets, and chemists/pharmacies. Direct sellers was the leading distribution channel in the Thai make up market in 2021, followed by glass and rigid metal.
Thailand Make-up Market Analysis by Distribution Channels, 2021 (%)
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Thailand Make-up Market Segmentation by Packaging Materials
The key packaging materials used in the Thailand make-up market are rigid plastics, glass, rigid metal, and flexible packaging. Rigid plastics was the most used pack material in 2021, followed by glass and rigid metal.
Thailand Make-up Market Analysis by Packaging Materials, 2021 (%)
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Thailand Make-up Market – Competitive Landscape
Some of the leading companies in the Thailand make-up market are Better Way (Thailand) Co., Ltd., L’Oreal S.A., Icc International Public Company Limited, Op Natural Products Ltd., and The Estee Lauder Companies Inc. In 2021, Better Way (Thailand) Co. dominated the Thai make-up market in value terms. Op Natural products Ltd is the leading company in premium price segmentation and Better Way (Thailand) Co. Ltd is the leading company in the mass price segmentation.
Thailand Make-up Market Analysis by Companies, 2021 (%)
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Segments Covered in the Report
Thailand Make-up Categories Outlook (Value, THB Billion, 2016-2026)
- Eye make-up
- Eyeliner
- Eyeshadow
- Mascara
- Face make-up
- Blusher
- Face powder
- Foundation
- Lip make-up
- Lip gloss
- Lip liner
- Lipstick
- Nail make-up
Thailand Make-up Distribution Channels Outlook (Value, THB Billion, 2016-2026)
- Direct sellers
- Department stores
- Health & beauty stores
- Convenience stores
- Hypermarkets & supermarkets
- Chemists/pharmacies
Thailand Make-up Packaging Materials Outlook (Value, THB Billion, 2016-2026)
- Rigid Plastics
- Glass
- Rigid Metal
- Flexible Packaging
Scope
This report provides:
- Sector data: Overall sector value and volume data with growth analysis for 2016-2026
- Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up, nail make-up with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
- Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, and others
- Packaging data: Consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Also provides pack material data for glass, flexible packaging, rigid plastics, and rigid metal, as well as pack type, closure type, and primary outer type
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
- Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
- The packaging analysis report helps manufacturers identify the most commonly used packaging materials in the sector.
- Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, and. It also includes an economic summary of the country along with the labor market and demographic trends.
L'Oreal S.A.
Icc International Public Company Limited
Op Natural Products Ltd
The Estee Lauder Companies Inc.
Giffarine Skyline Unity Ltd
Shiseido Company Limited
Amway Corporation
Revlon Inc.
SSUP Group
Table of Contents
Table
Figures
Frequently asked questions
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What was the size of the Thailand make-up market in 2021?
The make-up market in Thailand was valued at THB20.4 billion ($0.6 billion) in 2021.
-
What is the growth rate of the Thailand make-up market?
The Thailand make-up market is expected to record a CAGR of more than 4% during 2021-2026.
-
Which was the leading category in the Thailand make-up market in 2021?
The leading category in the Thailand make-up market was face make-up in 2021.
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Which was the leading distribution channel in the Thailand make-up market?
In 2021, direct sellers emerged as the leading distribution channel in the Thailand make-up market.
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Which was the leading packaging material in the Thailand make-up market?
Rigid plastics was the most used pack material in the Thailand make-up market in 2021.
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Who are the leading companies in the Thailand make-up market?
Some of the leading companies in the Thailand make-up market are Better Way (Thailand) Co., Ltd., L’Oreal S.A., Icc International Public Company Limited, Op Natural Products Ltd., and The Estee Lauder Companies Inc.
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