Sweden Make-up Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026

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Sweden Make Up Market Report Overview

Sweden make up market size was SEK4.9 billion ($576.1 million) in 2021. The market is expected to achieve a CAGR of more than 4% during 2021-2026. Eye make-up was the largest category in value and volume terms in 2021, and is also forecast to register the fastest value and volume growth in the coming years.

The Sweden make-up market research report provides insights on high-growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data, and companies’ market shares.

Sweden Make-up Market Report OverviewFor more insights on the Sweden make-up market forecast, download a free report sample

Sweden Make-up Market Segmentation by Top Cities

The top cities in the Sweden make-up sector are Stockholm, Gothenburg, Malmo, and Uppsala. Stockholm emerged as the largest make-up market in Sweden.

Sweden Make-up Market Analysis, by Top Cities

Sweden Make-up Market Analysis, by Top Cities To know more about the top cities in the Sweden make-up market, download a free report sample

Sweden Make-up Market Segmentation by Category

The key categories in the Sweden make-up market are eye make-up, face make-up, lip make-up, and nail make-up. Eye make-up was the largest category in 2021 in the Sweden make-up market.

Sweden Make-up Market Analysis, by Categories

Sweden Make-up Market Analysis, by Categories For more category insights in the Sweden make-up market, download a free report sample

Sweden Make-up Market Segmentation by Distribution Channel

The key distribution channels in the Sweden make-up market are department stores, hypermarkets and supermarkets, parapharmacies/ drugstores, direct sellers, health & beauty stores, convenience stores, e-retailers, and others. The Department store was the leading distribution channel in the Sweden make-up sector in 2021.

Sweden Make-up Market Analysis, by Distribution Channel

Sweden Make-up Market Analysis, by Distribution Channel For more distribution channel insights in the Sweden make-up market, download a free report sample

Sweden Make-up Market Segmentation by Packaging Material

The key packaging materials in the Sweden make-up market are rigid plastics, glass, and flexible packaging. Rigid plastics accounted for the highest share in the Sweden make-up sector, in 2021.

Sweden Make-up Market Analysis, by Packaging Material

Sweden Make-up Market Analysis, by Packaging Material For more packaging materials insights in the Sweden make-up market, download a free report sample

Sweden Make-up Market - Competitive Landscape

Some of the leading companies in the Sweden make-up market are L’Oreal S.A., Invima Ab, The Estee Lauder Companies Inc., Natura &Co, and Make Up Store AB. L’Oreal S.A. accounted for the highest value share in the Sweden make-up sector, in 2021

Sweden Make-up Market Analysis, by Companies

Sweden Make-up Market Analysis, by Companies To know more about the leading make-up companies in Sweden, download a free report sample 

Sweden Make-up Market Overview

Market Size 2021 SEK4.9 billion ($576.1 million)
CAGR (2021-2026) >4%
Key Cities Stockholm, Gothenburg, Malmo, and Uppsala
Key Categories Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up
Key Distribution Channels Department Stores, Hypermarkets and Supermarkets, Parapharmacies/ Drugstores, Direct Sellers, Health & Beauty Stores, Convenience Stores, E-Retailers, and Others
Key Packaging Material Rigid Plastics, Glass, and Flexible Packaging
Leading Companies L’Oreal S.A., Invima Ab, The Estee Lauder Companies Inc., Natura &Co, and Make Up Store AB

Key Highlights

  • The per capita consumption and expenditure of make-up in Sweden was higher than the global and regional levels in 2021.
  • Department stores was the leading distribution channel in the Sweden make-up sector.
  • Eye make was the largest category in value and volume terms.
  • Eye make-up also recorded the highest volume of sales across leading cities in Sweden.

Reasons to Buy

  • Identify high-potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers in identifying the most commonly used packaging materials in the sector
  • Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, and population It also includes an economic summary of the country along with labor market and demographic trends.

L'Oreal S.A.
Invima Ab
The Estee Lauder Companies Inc.
Natura &Co
Make Up Store AB
Mary Kay, Inc.
LVMH Moet Hennessy - Louis Vuitton
Lumene Group
Revlon, Inc.
Shiseido Company, Limited

Table of Contents

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Sweden in the Global and Western European Markets

Growth Analysis of Sweden Compared to Other Leading Countries in the Western Europe Market

PCC and PCE of Sweden Compared to Global and Western Europe Market

Part 2: Sector Deep Dive

Sweden Make-up Sector Snapshot

Market Size Analysis

Cross-Category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-Category Comparison – Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Eye Make-Up

Segment-Level Analysis (in Value Terms) – Eye Make-Up

Segment-Level Analysis (in Volume Terms) – Eye Make-Up

Market Size Analysis – Category: Face Make-Up

Segment-Level Analysis (in Value Terms) – Face Make-Up

Segment-Level Analysis (in Volume Terms) – Face Make-Up

Market Size Analysis – Category: Lip Make-Up

Segment-Level Analysis (in Value Terms) – Lip Make-Up

Segment-Level Analysis (in Volume Terms) – Lip Make-Up

Market Size Analysis – Category: Nail Make-Up

Segment-Level Analysis (in Value and Volume Terms) – Nail Make-Up

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value Share

Leading Companies (Mass vs Premium) – Value Shares

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Degree of Consolidation/Fragmentation by Category

Part 6: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 7: City Deep Dive

Market Size Analysis of Top Four Cities

Market Size Analysis of Top Four Cities by Category

Part 8: Consumergraphics

Demographic Analysis

Part 9: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

Sweden Risk Index (GCRI) 2021

Sweden Risk Analysis – Compared to Global and Western European Markets

Methodology

Definitions

Appendix

Table

List of Tables

Leading value categories

Fastest-growing segments (value), 2021

Cross-category comparison – by value (2016-2026)

Cross-category comparison – by volume (2016-2026)

Per capita consumption (by category), Sweden compared to Western Europe and global levels (in units), 2021

Eye make-up – value analysis by segment, 2016-2026

Eye make-up – volume analysis by segment, 2016-2026

Face make-up – value analysis by segment, 2016-2026

Face make-up – volume analysis by segment, 2016-2026

Lip make-up – value analysis by segment, 2016-2026

Lip make-up – volume analysis by segment, 2016-2026

Nail make-up – value analysis by segment, 2016-2026

Nail make-up – volume analysis by segment, 2016-2026

Change in distribution share, 2016-2021

Top five companies share by brand (in value terms) in the make-up sector, 2021

Brand shares of top five companies (in value terms) by category, 2021

Volume share analysis of top four cities by category (%), 2021

Performance overview (score: 1-100)

Category data, by segment

Per capita consumption (in units), 2016-2026

Per capita expenditure ($), 2016-2026

Make-up sales distribution in Sweden – by category (SEK million), 2021

Brand share (in value terms) in the make-up sector, 2021

Brand share (in value terms) in the make-up sector, by category, 2021

Pack material (in million pack units), 2016-2026

Pack materials by category (in million pack units), 2021

Pack type (in million pack units), 2016-2026

Pack types by category (in million pack units), 2021

Closure type (in million pack units), 2016-2026

Closure types by category (in million pack units), 2021

Primary outer type (in million pack units), 2016-2026

Primary outer types by category (in million pack units), 2021

Real GDP and annual growth (%), 2018-2026

Nominal GDP and annual growth (%), 2018-2026

Consumer price inflation (%), 2018-2026

Employed people and unemployment rate (%), 2018-2026

Nominal household final consumption expenditure and annual growth (%), 2018-2026

Population and annual growth (%), 2018-2026

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2016-2026

Figures

List of Figures

Value and volume share of Sweden in the global and Western Europe make-up sector, 2021-2026

Sweden compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison – Sweden, Western Europe, and global, 2016-2026

PCE comparison – Sweden, Western Europe, and global, 2016-2026

Market size and growth analysis by value and volume, make-up sector, 2016-2026

Cross-category comparison – value growth analysis and category winners and losers

Cross-category comparison – volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, eye make-up category, 2016-2026

Market size and growth analysis by value and volume, face make-up category, 2016-2026

Market size and growth analysis by value and volume, lip make-up category, 2016-2026

Market size and growth analysis by value and volume, nail make-up category, 2016-2026

Share of key distribution channels (in value terms) – make-up, 2021

Key distribution channel share by category (in value terms), 2021

Leading companies (in value terms) in the make-up sector, 2021

Leading companies in mass price segmentation (in value terms) in the make-up sector, 2021

Leading companies in premium price segmentation (in value terms) in the make-up sector, 2021

Category-wise consolidation/fragmentation (in value terms) – make-up , 2021

Key pack materials in the Swedish make-up sector, percentage share of pack units, 2021

Annual growth rate by key pack material, 2016-2026

Use of pack material by category (in pack units), 2021

Key pack types in the Swedish make-up sector, percentage share of pack units, 2021

Annual growth rate by key pack type, 2016-2026

Use of pack type by category (in pack units), 2021

Key closure types in the Swedish make-up sector, percentage share of pack units, 2021

Annual growth rate by key closure type, 2016-2026

Use of closure type by category (in pack units), 2021

Key primary outer types in the Swedish make-up sector, percentage share of pack units, 2021

Annual growth rate by key primary outer type, 2016-2026

Use of primary outer type by category (in pack units), 2021

Volume share analysis of top four cities (%), 2016-21

Demographic analysis

Real GDP (SEK billion) and annual growth (%)

Nominal GDP (SEK billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in SEK terms

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

Five lowest-risk nations in GCRI Q4 2021

Five highest-risk nations in GCRI Q4 2021

Sweden’s performance in country risk analysis in comparison to Western Europe and the world

List of 109 countries analyzed to identify the high-potential countries in different regions

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