South Africa Make-up Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026

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South Africa Make up Market Report Overview

The South Africa make up market size was ZAR4.91 billion ($332.3 million) in 2021. The market is expected to record a CAGR of more than 6% during 2021-2026. In South Africa, consumption of make-up is higher among females than males. Furthermore, “kids & babies” represent the largest subset of the make-up sector in South Africa.

South Africa Make-Up Market Outlook, 2021-2026 (ZAR Billion)

South Africa Make-Up Market Outlook, 2021-2026 (ZAR Billion)

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The South Africa make-up market research report provides insights on high-growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data, and company market shares.

Market Size (2021) ZAR4.91 billion ($332.3 million)
CAGR (2021-2026) >6%
Historical Period 2016-2022
Forecast Period 2023-2026
Key Categories ·       Eye Make-Up

·       Face Make-Up

·       Lip Make-Up

·       Nail Make-Up

Key Cities ·       Johannesburg

·       Cape Town

·       Durban

·       Tshwane

·       Ekurhuleni

·       Nelson Mandela Bay

·       Buffalo City

·       Mangaung

Key Distribution Channels ·       Hypermarkets & Supermarkets

·       Direct Sellers

·       Health & Beauty Stores

·       Parapharmacies/Drugstores

·       Department Stores

·       Convenience Stores

Key Packaging Materials ·       Rigid Plastics

·       Glass

·       Flexible Packaging

Leading Companies ·       Revlon, Inc.

·        Natura &Co

·        L’Oreal S.A.

·        Wipro Limited

·       Cosnova Gmbh

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South Africa Make-up Market Segmentation by Categories

The key categories in the South Africa make-up market are eye make-up, face make-up, lip make-up, and nail make-up. Eye make-up was the largest category in 2021. However, lip make-up is forecast to register the fastest value growth during the forecast period, while nail make-up category is forecast to be the fastest growing category in volume terms.

South Africa Make-up Market Analysis by Categories, 2021 (%)

South Africa Make-up Market Analysis by Categories, 2021 (%)

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South Africa Make-up Market Segmentation by Cities

The top eight cities in the South African make-up market are Johannesburg, Cape Town, Durban, Tshwane, Ekurhuleni, Nelson Mandela Bay, Buffalo City, and Mangaung. Johannesburg emerged as the largest make-up market in South Africa in 2021, followed by Cape Town and Durban. Among the top eight cities, Mangaung accounted for the least share.

South Africa Make-up Market Analysis by Cities, 2021 (%)

South Africa Make-up Market Analysis by Cities, 2021 (%)

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South Africa Make-up Market Segmentation by Distribution Channels

Some of the key distribution channels in the South Africa make-up market are hypermarkets & supermarkets, direct sellers, health & beauty stores, parapharmacies/drugstores, department stores, and convenience stores. Hypermarkets & supermarkets was the leading distribution channel in the South African make-up market in 2021c, followed by direct sellers and health & beauty stores.

South Africa Make-up Market Analysis by Distribution Channels, 2021 (%)

South Africa Make-up Market Analysis by Distribution Channels, 2021 (%)

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South Africa Make-up Market Segmentation by Packaging Materials

The key packaging materials used in the South Africa make-up market are rigid plastics, glass, and flexible packaging. Rigid plastics was the most used pack material in 2021, followed by glass and flexible packaging. Specialty container pack type accounted for the largest pack type in 2021.

South Africa Make-up Market Analysis by Packaging Materials, 2021 (%)

South Africa Make-up Market Analysis by Packaging Materials, 2021 (%)

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South Africa Make-up Market – Competitive Landscape

Some of the leading companies in the South Africa make-up market are Revlon, Inc., Natura &Co, L’Oreal S.A., Wipro Limited, and Cosnova Gmbh. In 2021, Revlon, Inc. dominated the South African make-up market in value terms. Revlon Inc. is the leading company in mass price segment while, The Estee Lauder Companies Inc is the leading company in the premium price segment.

South Africa Make-up Market Analysis by Companies, 2021 (%)

South Africa Make-up Market Analysis by Companies, 2021 (%)

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Segments Covered in the Report

South Africa Make-up Categories Outlook (Value, ZAR Billion, 2016-2026)

  • Eye make-up
    • Eyeliner
    • Eyeshadow
    • Mascara
  • Face make-up
    • Blusher
    • Face powder
    • Foundation
  • Lip make-up
    • Lip gloss
    • Lip liner
    • Lipstick
  • Nail make-up

South Africa Make-up Market Cities Outlook (Value, ZAR Billion, 2016-2026)

  • Johannesburg
  • Cape Town
  • Durban
  • Tshwane
  • Ekurhuleni
  • Nelson Mandela Bay
  • Buffalo City
  • Mangaung

South Africa Make-up Distribution Channels Outlook (Value, ZAR Billion, 2016-2026)

  • Hypermarkets & Supermarkets
  • Direct Sellers
  • Health & Beauty Stores
  • Parapharmacies/Drugstores
  • Department Stores
  • Convenience Stores

South Africa Make-up Packaging Materials Outlook (Value, ZAR Billion, 2016-2026)

  • Rigid Plastics
  • Glass
  • Flexible Packaging

Scope

This report provides:

  • Sector data: Overall sector value and volume data with growth analysis for 2016-2026
  • Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up, nail make-up with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
  • Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, and others
  • Packaging data: Consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Also provides pack material data for glass, flexible packaging, rigid plastics, and rigid metal, as well as pack type, closure type, and primary outer type

Reasons to Buy

  • Identify high-potential categories and explore further market opportunities based on detailed value and volume analysis.
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • The packaging analysis report helps manufacturers identify the most used packaging materials in the sector.
  • Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, and population. It also includes an economic summary of the country along with the labor market and demographic trends.

Revlon Inc.
Natura &Co
The Estee Lauder Companies Inc.
L'Oreal S.A.
Wipro Limited
Cosnova Gmbh
Avroy Shlain Cosmetics
Yves Rocher International
Clarins Group
Kao Corporation

Table of Contents

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of South Africa in the Global and Middle East & African Markets

Growth Analysis of South Africa Compared to Other Leading Countries in the Middle East & Africa Market

PCC and PCE of South Africa Compared to Global and Middle East & Africa Market

Part 2: Sector Deep Dive

South Africa Make-up Sector Snapshot

Market Size Analysis

Cross-Category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-Category Comparison – Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Eye Make-Up

Segment-Level Analysis (in Value Terms) – Eye Make-Up

Segment-Level Analysis (in Volume Terms) – Eye Make-Up

Market Size Analysis – Category: Face Make-Up

Segment-Level Analysis (in Value Terms) – Face Make-Up

Segment-Level Analysis (in Volume Terms) – Face Make-Up

Market Size Analysis – Category: Lip Make-Up

Segment-Level Analysis (in Value Terms) – Lip Make-Up

Segment-Level Analysis (in Volume Terms) – Lip Make-Up

Market Size Analysis – Category: Nail Make-Up

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value Share

Leading Companies (Mass vs Premium) – Value Shares

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Degree of Consolidation/Fragmentation by Category

Part 6: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 7: City Deep Dive

Market Size Analysis of Top Eight Cities

Market Size Analysis of Top Eight Cities by Category

Part 8: Consumergraphics

Demographic Analysis

Part 9: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

South Africa Risk Index (GCRI) 2021

South Africa Risk Analysis – Compared to Global and Middle East & African Markets

Methodology

Definitions

Appendix

Table

List of Tables

Leading value categories

Fastest-growing segments (value), 2021

Cross-category comparison – by value (2016-2026)

Cross-category comparison – by volume (2016-2026)

Per capita consumption (by category), South Africa compared to Middle East & Africa and global levels (in units), 2021

Eye make-up – value analysis by segment, 2016-2026

Eye make-up – volume analysis by segment, 2016-2026

Face make-up – value analysis by segment, 2016-2026

Face make-up – volume analysis by segment, 2016-2026

Lip make-up – value analysis by segment, 2016-2026

Lip make-up – volume analysis by segment, 2016-2026

Change in distribution share, 2016-2021

Top five companies share by brand (in value terms) in the make-up sector, 2021

Brand shares of top five companies (in value terms) by category, 2021

Performance overview (score: 1-100)

Category data, by segment

Per capita consumption (in units), 2016-2026

Per capita expenditure ($), 2016-2026

Make-up sales distribution in South Africa – by category (ZAR million), 2021

Brand share (in value terms) in the make-up sector, 2021

Brand share (in value terms) in the make-up sector, by category, 2021

Pack material (in million pack units), 2016-2026

Pack materials by category (in million pack units), 2021

Pack type (in million pack units), 2016-2026

Pack types by category (in million pack units), 2021

Closure type (in million pack units), 2016-2026

Closure types by category (in million pack units), 2021

Primary outer type (in million pack units), 2016-2026

Primary outer types by category (in million pack units), 2021

Real GDP and annual growth (%), 2018-2026

Nominal GDP and annual growth (%), 2018-2026

Consumer price inflation (%), 2018-2026

Employed people and unemployment rate (%), 2018-2026

Nominal household final consumption expenditure and annual growth (%), 2018-2026

Population and annual growth (%), 2018-2026

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2016-2026

Figures

List of Figures

Value and volume share of South Africa in the global and Middle East & Africa make-up sector, 2021-2026

South Africa compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison – South Africa, Middle East & Africa, and global, 2016-2026

PCE comparison – South Africa, Middle East & Africa, and global, 2016-2026

Market size and growth analysis by value and volume, make-up sector, 2016-2026

Cross-category comparison – value growth analysis and category winners and losers

Cross-category comparison – volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, eye make-up category, 2016-2026

Market size and growth analysis by value and volume, face make-up category, 2016-2026

Market size and growth analysis by value and volume, lip make-up category, 2016-2026

Market size and growth analysis by value and volume, nail make-up category, 2016-2026

Share of key distribution channels (in value terms) – make-up, 2021

Key distribution channel share by category (in value terms), 2021

Leading companies (in value terms) in the make-up sector, 2021

Leading companies in mass price segmentation (in value terms) in the make-up sector, 2021

Leading companies in premium price segmentation (in value terms) in the make-up sector, 2021

Category-wise consolidation/fragmentation (in value terms) – make-up , 2021

Key pack materials in the South African make-up sector, percentage share of pack units, 2021

Annual growth rate by key pack material, 2016-2026

Use of pack material by category (in pack units), 2021

Key pack types in the South African make-up sector, percentage share of pack units, 2021

Annual growth rate by key pack type, 2016-2026

Use of pack type by category (in pack units), 2021

Key closure types in the South African make-up sector, percentage share of pack units, 2021

Annual growth rate by key closure type, 2016-2026

Use of closure type by category (in pack units), 2021

Key primary outer types in the South African make-up sector, percentage share of pack units, 2021

Annual growth rate by key primary outer type, 2016-2026

Use of primary outer type by category (in pack units), 2021

Volume growth analysis of top eight cities (million units), 2016-2021

Volume growth analysis of top eight cities by category (million units), 2021

Demographic analysis

Real GDP (ZAR billion) and annual growth (%)

Nominal GDP (ZAR billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in ZAR terms

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

Five lowest-risk nations in GCRI Q4 2021

Five highest-risk nations in GCRI Q4 2021

South Africa’s performance in country risk analysis in comparison to Middle East & Africa and the world

List of 109 countries analyzed to identify the high-potential countries in different regions

Frequently asked questions

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