Romania Make-up – Market Assessment and Forecasts to 2025

The Romanian make-up sector was led by the lip make-up category in both value terms and volume terms in 2020. The lip make-up category is also forecast to register the fastest value growth during 2020-2025. Direct sellers are the leading channel for the distribution of make-up products in the country. Rigid plastics was the most commonly used pack material in Romania. L’Oreal S.A., Natura & Co and Oriflame Cosmetics S.A.are the top three companies in the Romanian make-up sector.

GlobalData’s Country Profile report on the make-up sector in Romania provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2015-2025

– Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up, nail make-up with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025

– Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2020

– Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers

– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, and rigid metal; pack type for: specialty container, tube, bottle, jar, tub, aerosol, bag/sachet, and other pack types, closure type for: flip/snap top, dispenser, screw top, cap, prize off and other closure types, primary outer types for: carton – folding, blister pack, bag, sleeve, shrink wrap, and other primary outer types.

Scope

– The per capita consumption of make-up in Romania was lower than the global level in 2020.

– The per capita expenditure of make-up in Romania was higher than the global level in 2020

– The per capita consumption of lip make-up was higher than other make-up categories in 2020

– Direct sellers is the leading distribution channel in the Romanian make-up sector

– L’Oreal S.A. is the leading company in the mass price segment and in the premium segment in 2020. ​

– L’Oreal S.A. was the leading brand in the Romanian make-up sector, in 2020

– Rigid plastics accounted for a share of 86.4% in the Romanian make-up sector, in 2020

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies mentioned

L'Oreal S.A.

Natura & Co

Oriflame Cosmetics S.A.

Coty Inc

Revlon Inc

The Estee Lauder Companies Inc

Table of Contents

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Romania in the Global and Eastern European Markets

Growth Analysis of Romania Compared to Other Leading Countries in the Eastern Europe Market

PCC and PCE of Romania Compared to Global and Eastern Europe Market

Part 2: Sector Deep Dive

Romania Make up Sect8or Snapshot

Market Size Analysis

Cross Category Comparison Value Growth Analysis and Category Winners and Losers

Cross Category Comparison Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis Category: Eye Make Up

Segment Level Analysis (in Value Terms) Eye Make Up

Segment Level Analysis (in Volume Terms) Eye Make Up

Market Size Analysis Category: Face Make Up

Segment Level Analysis (in Value Terms) Face Make Up

Segment Level Analysis (in Volume Terms) Face Make Up

Market Size Analysis Category: Lip Make Up

Segment Level Analysis (in Value Terms) Lip Make Up

Segment Level Analysis (in Volume Terms) Lip Make Up

Market Size Analysis Category: Nail Make Up

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value Share

Leading Companies(Mass Vs Premium) Value Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Degree of Consolidation/Fragmentation by Category

Part 6: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 7: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

Romania Risk Index (GCRI) 2020

Romania Risk Analysis

Compared to Global and Eastern European Markets

Methodology

Definitions

Appendix

List of Tables

List of Tables

Leading Value Categories

Fastest Growing Segments (Value), 2020

Cross Category Comparison By Value (2015 2025)

Cross Category Comparison By Volume (2015 2025)

Per Capita Consumption (By Category), Romania Compared to Eastern Europe and Global Levels (in Units), 2020

Eye Make Up Value Analysis by Segment, 2015 2025

Eye Make Up Volume Analysis by Segment, 2015 2025

Face Make Up Value Analysis by Segment, 2015 2025

Face Make Up Volume Analysis by Segment, 2015 2025

Lip Make Up Value Analysis by Segment, 2015 2025

Lip Make Up Volume Analysis by Segment, 2015 2025

Change in Distribution Share, 2015 2020

Top Five Companies Share by Brand (in Value Terms) in the Make up Sector, 2020

Brand Shares of Top Five Companies (in Value Terms) by Category, 2020

Performance Overview (Score: 1 100)

Category Data, by Segment

er Capita Consumption (in Units), 2015 2025

Per Capita Expenditure (US$), 2015 2025

Make up Sales Distribution in Romania By Category (RON Million), 2020

Brand Share (in Value Terms) in the Make up Sector, 2020

List of Figures

List of Figures

Value and Volume Share of Romania in the Global and Eastern Europe Make up Sector, 2020 2025

Romania Compared to the Other Top Countries in Terms of Market Share, Growth, and Competitive Landscape

PCC Comparison Romania, Eastern Europe, and Global, 2015 2025

PCE Comparison Romania, Eastern Europe, and Global, 2015 2025

Market Size and Growth Analysis by Value and Volume , Make up Sector, 2015 2025

Cross Category Comparison Value Growth Analysis and Category Winners and Losers

Cross Category Comparison Volume Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value and Volume , Eye Make Up Category, 2015 2025

Market Size and Growth Analysis by Value and Volume , Face Make Up Category, 2015 2025

Market Size and Growth Analysis by Value and Volume , Lip Make Up Category, 2015 2025

Market Size and Growth Analysis by Value and Volume , Nail Make Up Category, 2015 2025

Share of Key Distribution Channels (in Value Terms) Make up, 2020

Key Distribution Channel Share by Category (in Value Terms), 2020

Leading Companies (in Value Terms) in the Make up Sector, 2020

Leading Companies in Mass and Premium Segmentation (In Value Terms) in the Make Up Sector 2020*

Category Wise Consolidation/Fragmentation (in Value Terms) Make up , 2020

Key Pack Materials in the Romanian Make up Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Material, 2015 2025

Use of Pack Material by Category (in Pack Units), 2020

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