Mexico Make-up – Market Assessment and Forecasts to 2025

The Mexican make-up sector was led by the lip make-up category in value terms, while the eye make-up category is forecast to register the fastest value growth during 2020-2025. Direct sellers is the leading channel for the distribution of make-up products in the country. Rigid plastics was the most commonly used pack material. Natura & Co, Vorwerk & Co AG and Mary Kay Inc.are the top three companies in the Mexican make-up sector

GlobalData’s Country Profile report on the make-up sector in Mexico provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2015-2025

– Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up, nail make-up with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025

– Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2020

– Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers

– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, and rigid metal; pack type for: specialty container, tube, bottle, jar, tub, aerosol, bag/sachet, and other pack types, closure type for: flip/snap top, dispenser, screw top, cap, prize off and other closure types, primary outer types for: carton – folding, blister pack, bag, sleeve, shrink wrap, and other primary outer types.

Scope

– Per capita consumption of make-up in Mexico was higher than the global level in 2020

– The per capita consumption of lip make-up was higher than other make-up categories in 2020 in Japan.

– Direct sellers is the leading distribution channel in the Mexicanmake-up sector

– Natura & Co is the leading company in the mass price segment and The Estee Lauder Companies Inc in the premium segment with registered shares of 16.6% and 27.6% respectively, in 2020. ​

– Rigid plastics accounted for a share of 69.2% in the Mexican make-up sector, in 2020

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies mentioned

Natura & Co

Vorwerk & Co KG

Mary Kay Inc

L'Oreal S.A.

Tupperware Brands Corp

Chanel S.A.

The Estee Lauder Companies Inc

LVMH Moet Hennessy-Louis Vitton

Micys Company S.P.A

Table of Contents

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Mexico in the Global and Latin American Markets

Growth Analysis of Mexico Compared to Other Leading Countries in the Latin America Market

PCC and PCE of Mexico Compared to Global and Latin America Market

Part 2: Sector Deep Dive

Mexico Make up Sector Snapshot

Market Size Analysis

Cross Category Comparison Value Growth Analysis and Category Winners and Losers

Cross Category Comparison Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis Category: Eye Make Up

Segment Level Analysis (in Value Terms) Eye Make Up

Segment Level Analysis (in Volume Terms) Eye Make Up

Market Size Analysis Category: Face Make Up

Segment Level Analysis (in Value Terms) Face Make Up

Segment Level Analysis (in Volume Terms) Face Make Up

Market Size Analysis Category: Lip Make Up

Segment Level Analysis (in Value Terms) Lip Make Up

Segment Level Analysis (in Volume Terms) Lip Make Up

Market Size Analysis Category: Nail Make Up

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value Share

Leading Companies(Mass Vs Premium) Value Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Degree of Consolidation/Fragmentation by Category

Part 6: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 7: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

Mexico Risk Index (GCRI) 2020

Mexico Risk Analysis Compared to Global and Latin American Markets

Methodology

Definitions

Appendix

List of Tables

List of Tables

Leading Value Categories

Fastest Growing Segments (Value), 2020

Cross Category Comparison By Value (2015 2025)

Cross Category Comparison By Volume (2015 2025)

Per Capita Consumption (By Category), Mexico Compared to Latin America and Global Levels (in Units), 2020

Eye Make Up Value Analysis by Segment, 2015 2025

Eye Make Up Volume Analysis by Segment, 2015 2025

Face Make Up Value Analysis by Segment, 2015 2025

Face Make Up Volume Analysis by Segment, 2015 2025

Lip Make Up Value Analysis by Segment, 2015 2025

Lip Make Up Volume Analysis by Segment, 2015 2025

Change in Distribution Share, 2015 2020

Top Five Companies Share by Brand (in Value Terms) in the Make up Sector, 2020

Brand Shares of Top Five Companies (in Value Terms) by Category, 2020

Performance Overview (Score: 1 100)

Category Data, by Segment

Per Capita Consumption (in Units), 2015 2025

Per Capita Expenditure (US$), 20152025

Make up Sales Distribution in Mexico By Category (Mex$ Million), 2020

Brand Share (in Value Terms) in the Make up Sector, 2020

List of Figures

List of Figures

Value and Volume Share of Mexico in the Global and Latin America Make up Sector, 2020 2025

Mexico Compared to the Other Top Countries in Terms of Market Share, Growth, and Competitive Landscape

PCC Comparison Mexico, Latin America, and Global, 2015 2025

PCE Comparison Mexico, Latin America, and Global, 2015 2025

Market Size and Growth Analysis by Value and Volume , Make up Sector, 2015 2025

Cross Category Comparison Value Growth Analysis and Category Winners and Losers

Cross Category Comparison Volume Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value and Volume , Eye Make Up Category, 2015 2025

Market Size and Growth Analysis by Value and Volume , Face Make Up Category, 2015 2025

Market Size and Growth Analysis by Value and Volume , Lip Make Up Category, 2015 2025

Market Size and Growth Analysis by Value and Volume , Nail Make Up Category, 2015 2025

Share of Key Distribution Channels (in Value Terms) Make up, 2020

Key Distribution Channel Share by Category (in Value Terms), 2020

Leading Companies (in Value Terms) in the Make up Sector, 2020

Leading Companies in Mass and Premium Segmentation (In Value Terms) in the Make Up Sector 2020

Category Wise Consolidation/Fragmentation (in Value Terms) Make up , 2020

Key Pack Materials in the Mexican Make up Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Material, 2015 2025

Use of Pack Material by Category (in Pack Units), 2020

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