Mexico Make-up Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026

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Mexico Make up Market Overview

GlobalData’s Country Profile report on the Mexico make up market provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The Mexican make-up market was led by the lip make-up category in both value terms and volume terms in 2021. The eye make-up category is also forecast to register the fastest value growth during 2021-2026. Direct sellers are the leading channel for the distribution of make-up products in the country. Rigid Plastics was the most commonly used pack material in Mexico. Natura & Co, Vorwerk & Co. KG and Mary Kay, Inc are the top three companies in the Mexican make-up sector.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2016-2026
– Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up, nail make-up with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
– Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2021
– Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers
– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, and rigid metal; pack type for: specialty container, tube, bottle, jar, tub, aerosol, bag/sachet, and other pack types, closure type for: flip/snap top, dispenser, screw top, cap, prize off and other closure types, primary outer types for: carton – folding, blister pack, bag, sleeve, shrink wrap, and other primary outer types.

Scope

– The per capita consumption of make-up in Mexico was higher than the global level in 2021

– The per capita consumption of lip make-up was higher than other make-up categories in 2021 in Mexico

– Direct sellers was the leading distribution channel in the Mexican make-up sector, with a value share of 42.6% in 2021

– Eye make-up was the most consolidated category, with the top three companies accounting for a 46.3% value share in 2021

– Lip make-up, recorded highest volume sales across leading cities in Mexico

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Vorwerk & Co. KG
Tupperware Brands Corp
L'Oreal S.A.
Mary Kay Inc
Natura & Co
Arabela S.A. de C.V
Chanel S.A.
Unilever
THe Estee Lauder Companies
LVMH Moet Hennessy - Louis Vuitton

Table of Contents

Table of Contents

Report Scope

Executive Summary

Part 1:Market Environment

Value and Volume Share of Mexico in the Global and Latin American Markets

Growth Analysis of Mexico Compared to Other Leading Countries in the Latin America Market

PCC and PCE of Mexico Compared to Global and Latin America Market

Part 2: Sector Deep Dive

Mexico Make-up Sector Snapshot

Market Size Analysis

Cross-Category Comparison -Value Growth Analysis and Category Winners and Losers

Cross-Category Comparison -Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis-Category: Eye Make-Up

Segment-Level Analysis (in Value Terms) -Eye Make-Up

Segment-Level Analysis (in Volume Terms) -Eye Make-Up

Market Size Analysis -Category: Face Make-Up

Segment-Level Analysis (in Value Terms) -Face Make-Up

Segment-Level Analysis (in Volume Terms) -Face Make-Up

Market Size Analysis-Category: Lip Make-Up

Segment-Level Analysis (in Value Terms) -Lip Make-Up

Segment-Level Analysis (in Volume Terms) -Lip Make-Up

Market Size Analysis-Category: Nail Make-Up

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value Share

Leading Companies (Mass vs Premium) -Value Shares

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Degree of Consolidation/Fragmentation by Category

Part 6: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 7: City Deep Dive

Market Size Analysis of Top ten Cities

Market Size Analysis of Top ten Cities by Category

Part 8: Consumergraphics

Demographic Analysis

Part 9: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

Mexico Risk Index (GCRI) 2021

Mexico Risk Analysis -Compared to Global and Latin American Markets

Methodology

Definitions

Appendix

Table

List of Tables

Leading value categories

Fastest-growing segments (value), 2021

Cross-category comparison -by value (2016-2026)

Cross-category comparison -by volume (2016-2026)

Per capita consumption (by category), Mexico compared to Latin America and global levels (in units), 2021

Eye make-up -value analysis by segment, 2016-2026

Eye make-up -volume analysis by segment, 2016-2026

Face make-up -value analysis by segment, 2016-2026

Face make-up -volume analysis by segment, 2016-2026

Lip make-up -value analysis by segment, 2016-2026

Lip make-up -volume analysis by segment, 2016-2026

Change in distribution share, 2016-2021

Top five companies share by brand (in value terms) in the make-up sector, 2021

Brand shares of top five companies (in value terms) by category, 2021

Performance overview (score: 1-100)

Category data, by segment

Per capita consumption (in units), 2016-2026

Per capita expenditure ($), 2016-2026

Make-up sales distribution in Mexico -by category (MXN million), 2021

Brand share (in value terms) in the make-up sector, 2021

Brand share (in value terms) in the make-up sector, by category, 2021

Pack material (in million pack units), 2016-2026

Pack materials by category (in million pack units), 2021

Pack type (in million pack units), 2016-2026

Pack types by category (in million pack units), 2021

Closure type (in million pack units), 2016-2026

Closure types by category (in million pack units), 2021

Primary outer type (in million pack units), 2016-2026

Primary outer types by category (in million pack units), 2021

Real GDP and annual growth (%), 2018-2026

Nominal GDP and annual growth (%), 2018-2026

Consumer price inflation (%), 2018-2026

Employed people and unemployment rate (%), 2018-2026

Nominal household final consumption expenditure and annual growth (%), 2018-2026

Population and annual growth (%), 2018-2026

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2016-2026

Figures

List of Figures

Value and volume share of Mexico in the global and Latin America make-up sector, 2021-2026

Mexico compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison -Mexico, Latin America, and global, 2016-2026

PCE comparison -Mexico, Latin America, and global, 2016-2026

Market size and growth analysis by value and volume, make-up sector, 2016-2026

Cross-category comparison -value growth analysis and category winners and losers

Cross-category comparison -volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, eye make-up category, 2016-2026

Market size and growth analysis by value and volume, face make-up category, 2016-2026

Market size and growth analysis by value and volume, lip make-up category, 2016-2026

Market size and growth analysis by value and volume, nail make-up category, 2016-2026

Share of key distribution channels (in value terms)-make-up, 2021

Key distribution channel share by category (in value terms), 2021

Leading companies (in value terms) in the make-up sector, 2021

Leading companies in mass price segmentation (in value terms) in the make-up sector, 2021

Leading companies in premium price segmentation (in value terms) in the make-up sector, 2021

Category-wise consolidation/fragmentation (in value terms) -make-up , 2021

Key pack materials in the Mexican make-up sector, percentage share of pack units, 2021

Annual growth rate by key pack material, 2016-2026

Use of pack material by category (in pack units), 2021

Key pack types in the Mexican make-up sector, percentage share of pack units, 2021

Annual growth rate by key pack type, 2016-2026

Use of pack type by category (in pack units), 2021

Key closure types in the Mexican make-up sector, percentage share of pack units, 2021

Annual growth rate by key closure type, 2016-2026

Use of closure type by category (in pack units), 2021

Key primary outer types in the Mexican make-up sector, percentage share of pack units, 2021

Annual growth rate by key primary outer type, 2016-2026

Use of primary outer type by category (in pack units), 2021

Volume growth analysis of top ten cities (million units), 2016-2021

Demographic analysis

Real GDP (MXN billion) and annual growth (%)

Nominal GDP (MXN billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in MXN terms

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

Five lowest-risk nations in GCRI Q4 2021

Five highest-risk nations in GCRI Q4 2021

Mexico’s performance in country risk analysis in comparison to Latin America and the world

List of 109 countries analyzed to identify the high-potential countries in different regions

Frequently asked questions

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