Brazil Make-up Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026

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Brazil Make up Market Report Overview

The Brazil make up market size was BRL8.35 billion in 2021. The market is expected to decelerate at a CAGR of more than 3% during 2021-2026. Per capita consumption of make-up in Brazil increased in 2021, which was higher than the global level.

Brazil Make-up Market Outlook, (BRL Billion, 2021)

Brazil Make-up Market Outlook, (BRL Billion, 2021)

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The Brazil make-up market research report provides insights on high-growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data, and companies’ market shares.

 Market Size 2021 BRL8.35 billion
CAGR (2021-2026) <(3)%
Key Cities •         Sao Paulo

•         Rio De Janeiro

•         Belo Horizonte

•         Porto Alegre

•         Salavador

Key Categories •         Eye Make-Up

•         Face Make-Up

•         Lip Make-Up

•         Nail Make-Up

Key Distribution Channels •         Direct Sellers

•         Parapharmacies/ Drugstores

•         Hypermarkets and Supermarkets

•         Department Stores

•         E-Retailers

•         Chemists/pharmacies

•         Health & Beauty Stores

•         Others

Key Packaging Material •         Rigid Plastics

•         Glass

•         Flexible Packaging

Leading Companies •         Natura & Co

•         Grupo Boticario

•         L’Oreal S.A.

•         Risque Cosmetics L.L.C.

•         Contem 1 G Sa

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Brazil Make-up Market Segmentation by Top Cities

The top cities in Brazil make-up sector are Sao Paulo, Rio De Janeiro, Belo Horizonte, Porto Alegre, and Salvador among others. Sao Paulo emerged as the largest make-up market in Brazil in 2021, followed by Rio de Janeiro and Belo Horizonte.

Brazil Make-up Market Analysis, by Top Cities, 2021 (%)

Brazil Make-up Market Analysis, by Top Cities, 2021 (%)

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Brazil Make-up Market Segmentation by Category

The key categories in the Brazil make-up market are eye make-up, face make-up, lip make-up, and nail make-up. Eye make-up was the largest category in the Brazil make-up market in 2021. The category is also expected to gain the market share in value terms during 2021–2026.

Brazil Make-up Market Analysis, by Categories, 2021 (%)

Brazil Make-up Market Analysis, by Categories, 2021 (%)

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Brazil Make-up Market Segmentation by Distribution Channel

The key distribution channels in the Brazil make-up market are direct sellers, parapharmacies/ drugstores, hypermarkets and supermarkets, department stores, e-retailers, chemists/pharmacies, health & beauty stores, and others. Direct sellers were the leading distribution channel in the Brazil make-up sector in 2021, followed by health & beauty stores and parapharmacies/drugstores.

Brazil Make-up Market Analysis, by Distribution Channel, 2021 (%)

Brazil Make-up Market Analysis, by Distribution Channel, 2021 (%)

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Brazil Make-up Market Segmentation by Packaging Material

The key packaging materials in the Brazil make-up market are rigid plastics, glass, and flexible packaging. Rigid plastics accounted for the highest share in the Brazil make-up sector in 2021, followed by glass and flexible packaging.

Brazil Make-up Market Analysis, by Packaging Material, 2021 (%)

Brazil Make-up Market Analysis, by Packaging Material, 2021 (%)

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Brazil Make-up Market - Competitive Landscape

Some of the leading companies in the Brazil make-up market are Natura &Co, Grupo Boticario, L’Oreal S.A., Risque Cosmetics L.L.C., and Contem 1 G Sa. Natura &Co accounted for the highest value share in the Brazil make-up sector, in 2021.

Brazil Make-up Market Analysis, by Companies, 2021 (%)

Brazil Make-up Market Analysis, by Companies, 2021 (%)

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Segments Covered in the Report

Brazil Make-up Market Outlook, by Cities (Value, 2016-2026, BRL Billion)

  • Sao Paulo
  • Rio De Janeiro
  • Belo Horizonte
  • Porto Alegre
  • Salavador

Brazil Make-up Market Outlook, by Category (Value, 2016-2026, BRL Billion)

  • Eye Make-Up
  • Face Make-Up
  • Lip Make-Up
  • Nail Make-Up

Brazil Make-up Market Outlook, by Distribution  Channel (Value, 2016-2026, BRL Billion)

  • Direct Sellers
  • Parapharmacies/ Drugstores
  • Hypermarkets and Supermarkets
  • Department Stores
  • E-Retailers
  • Chemists/pharmacies
  • Health & Beauty Stores
  • Others

Brazil Make-up Market Outlook, by Packaging Material (Value, 2016-2026, BRL Billion)

  • Rigid Plastics
  • Glass
  • Flexible Packaging

Scope

  • Sector data: Overall sector value and volume data with growth analysis for 2016-2026
  • Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up, nail make-up with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
  • Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2021
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, para pharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, and rigid metal; pack type for specialty container, tube, bottle, jar, tub, aerosol, bag/sachet, and other pack types, closure type for flip/snap top, dispenser, screw top, cap, prize off and other closure types, primary outer types for carton – folding, blister pack, bag, sleeve, shrink wrap, and other primary outer types.

Reasons to Buy

  • Identify high-potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, identify the most commonly used packaging materials in the sector
  • Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, employed people, and unemployment rate. It also includes an economic summary of the country along with labor market and demographic trends.

Natura &Co
L'Oreal S.A
Risque Cosmetics L.L.C
Grupo Boticario
Contem 1 G Sa
Mary Kay Inc
Jequiti Cosmeticos
Laboratorio Avamiller De Cosmeticos Ltda
Marcelo Beauty

Table of Contents

  • 1. Report Scope
  • 2. Executive Summary
  • 3. Part 1: Market Environment

    • 3.1. Value and Volume Share of Brazil in the Global and Latin American Markets
    • 3.2. Growth Analysis of Brazil Compared to Other Leading Countries in the Latin America Market
    • 3.3. PCC and PCE of Brazil Compared to Global and Latin America Market

  • 4. Part 2: Sector Deep Dive

    • 4.1. Brazil Make-up Sector Snapshot
    • 4.2. Market Size Analysis
    • 4.3. Cross-Category Comparison – Value Growth Analysis and Category Winners and Losers
    • 4.4. Cross-Category Comparison – Volume Growth Analysis and Category Winners and Losers

  • 5. Part 3: Category Deep Dive

    • 5.1. Per Capita Consumption Analysis by Category
    • 5.2. Market Size Analysis – Category: Eye Make-Up
    • 5.3. Segment-Level Analysis (in Value Terms) – Eye Make-Up
    • 5.4. Segment-Level Analysis (in Volume Terms) – Eye Make-Up
    • 5.5. Market Size Analysis – Category: Face Make-Up
    • 5.6. Segment-Level Analysis (in Value Terms) – Face Make-Up
    • 5.7. Segment-Level Analysis (in Volume Terms) – Face Make-Up
    • 5.8. Market Size Analysis – Category: Lip Make-Up
    • 5.9. Segment-Level Analysis (in Value Terms) – Lip Make-Up
    • 5.10. Segment-Level Analysis (in Volume Terms) – Lip Make-Up
    • 5.11. Market Size Analysis – Category: Nail Make-Up
    • 5.12. Segment-Level Analysis (in Value Terms) – Nail Make-Up
    • 5.13. Segment-Level Analysis (in Volume Terms) – Nail Make-Up

  • 6. Part 4: Distribution Analysis

    • 6.1. Channel Share Analysis

  • 7. Part 5: Competitive Environment

    • 7.1. Leading Companies Value Share
    • 7.2. Leading Companies (Mass vs Premium) – Value Shares
    • 7.3. Brand Share Analysis of Top Five Companies
    • 7.4. Brand Share Analysis of Top Five Companies by Category
    • 7.5. Private Label Share Analysis by Category
    • 7.6. Growth of Private Labels Compared to Branded Products
    • 7.7. Degree of Consolidation/Fragmentation by Category

  • 8. Part 6: Packaging Analysis

    • 8.1. Pack Material Growth Analysis
    • 8.2. Pack Type Growth Analysis
    • 8.3. Closure Type Growth Analysis
    • 8.4. Primary Outer Type Growth Analysis

  • 9. Part 7: City Deep Dive

    • 9.1. Market Size Analysis of Top Nine Cities
    • 9.2. Market Size Analysis of Top Nine Cities by Category

  • 10. Part 8: Consumergraphics

    • 10.1. Demographic Analysis

  • 11. Part 9: Macroeconomic Analysis

    • 11.1. GDP Growth and Inflation
    • 11.2. Population Growth
    • 11.3. Labor Market Trend
    • 11.4. Economic Summary, Labor Market Trends, and Demographic Trends
    • 11.5. Brazil Risk Index (GCRI) 2021
    • 11.6. Brazil Risk Analysis – Compared to Global and Latin American Markets

  • 12. Methodology
  • 13. Definitions

Table

List of Tables

Leading value categories

Fastest-growing segments (value), 2021

Cross-category comparison – by value (2016-2026)

Cross-category comparison – by volume (2016-2026)

Per capita consumption (by category), Brazil compared to Latin America and global levels (in units), 2021

Eye make-up – value analysis by segment, 2016-2026

Eye make-up – volume analysis by segment, 2016-2026

Face make-up – value analysis by segment, 2016-2026

Face make-up – volume analysis by segment, 2016-2026

Lip make-up – value analysis by segment, 2016-2026

Lip make-up – volume analysis by segment, 2016-2026

Nail make-up – value analysis by segment, 2016-2026

Nail make-up – volume analysis by segment, 2016-2026

Change in distribution share, 2016-2021

Top five companies share by brand (in value terms) in the make-up sector, 2021

Brand shares of top five companies (in value terms) by category, 2021

Volume analysis of top nine cities by category (million kg), 2021

Performance overview (score: 1-100)

Category data, by segment

Per capita consumption (in units), 2016-2026

Per capita expenditure ($), 2016-2026

Brand share (in value terms) in the make-up sector, 2021

Brand share (in value terms) in the make-up sector, by category, 2021

Pack material (in million pack units), 2016-2026

Pack materials by category (in million pack units), 2021

Pack type (in million pack units), 2016-2026

Pack types by category (in million pack units), 2021

Closure type (in million pack units), 2016-2026

Closure types by category (in million pack units), 2021

Primary outer type (in million pack units), 2016-2026

Primary outer types by category (in million pack units), 2021

Real GDP and annual growth (%), 2018-2026

Nominal GDP and annual growth (%), 2018-2026

Consumer price inflation (%), 2018-2026

Employed people and unemployment rate (%), 2018-2026

Nominal household final consumption expenditure and annual growth (%), 2018-2026

Population and annual growth (%), 2018-2026

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2016-2026

Figures

List of Figures

Value and volume share of Brazil in the global and Latin America make-up sector, 2021-2026

Brazil compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison – Brazil, Latin America, and global, 2016-2026

PCE comparison – Brazil, Latin America, and global, 2016-2026

Market size and growth analysis by value and volume, make-up sector, 2016-2026

Cross-category comparison – value growth analysis and category winners and losers

Cross-category comparison – volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, eye make-up category, 2016-2026

Market size and growth analysis by value and volume, face make-up category, 2016-2026

Market size and growth analysis by value and volume, lip make-up category, 2016-2026

Market size and growth analysis by value and volume, nail make-up category, 2016-2026

Share of key distribution channels (in value terms) – make-up, 2021

Key distribution channel share by category (in value terms), 2021

Leading companies (in value terms) in the make-up sector, 2021

Leading companies in mass price segmentation (in value terms) in the make-up sector, 2021

Leading companies in premium price segmentation (in value terms) in the make-up sector, 2021

Private label penetration by category (in value terms), 2021

Growth analysis, private label and brands, 2016-2021

Category-wise consolidation/fragmentation (in value terms) – make-up , 2021

Key pack materials in the Brazilian make-up sector, percentage share of pack units, 2021

Annual growth rate by key pack material, 2016-2026

Use of pack material by category (in pack units), 2021

Key pack types in the Brazilian make-up sector, percentage share of pack units, 2021

Annual growth rate by key pack type, 2016-2026

Use of pack type by category (in pack units), 2021

Key closure types in the Brazilian make-up sector, percentage share of pack units, 2021

Annual growth rate by key closure type, 2016-2026

Use of closure type by category (in pack units), 2021

Key primary outer types in the Brazilian make-up sector, percentage share of pack units, 2021

Annual growth rate by key primary outer type, 2016-2026

Use of primary outer type by category (in pack units), 2021

Volume growth analysis of top nine cities (million units), 2016-2021

Volume growth analysis of top nine cities by category (million units), 2021

Demographic analysis

Real GDP (BRL billion) and annual growth (%)

Nominal GDP (BRL billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in BRL terms

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

Five lowest-risk nations in GCRI Q4 2021

Five highest-risk nations in GCRI Q4 2021

Brazil’s performance in country risk analysis in comparison to Latin America and the world

List of 109 countries analyzed to identify the high-potential countries in different regions

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