Argentina Make-up Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026
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Argentina Make up Market Report Overview
The Argentina make up market size was ARS17.9 billion in 2021. The market is expected to grow at a CAGR of more than 47% during 2021-2026. Per capita consumption and expenditure of make-up in Argentina was lower than both the global level and regional level. However, the per capita consumption is anticipated to increase by 2026.
Argentina Make-up Market Outlook, (ARS Billion, 2021)
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The Argentina make-up market research report provides insights on high-growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data, and companies’ market shares.
Market Size 2021 | ARS17.9 billion |
CAGR (2021-2026) | >47% |
Key Cities | • Buenos Aires
• Mendoza |
Key Categories | • Eye Make-Up
• Face Make-Up • Lip Make-Up • Nail Make-Up |
Key Distribution Channels | • Direct Sellers
• Hypermarkets and Supermarkets • Health & Beauty Stores • Department Stores • Chemists/pharmacies • Convenience Stores • Parapharmacies/Drugstores • E-retailers • Others |
Key Packaging Material | • Glass
• Rigid Plastics • Flexible Packaging • Rigid Metal |
Leading Companies | • Natura & Co
• L’Oreal S.A. • Revlon, Inc. • NATUREL SA • Coty, Inc. • Others |
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Argentina Make-up Market Segmentation by Top Cities
The top cities in Argentina make-up sector are Buenos Aires and Mendoza. Buenos Aires emerged as the largest revenue-generating city in the Argentina make-up market during 2021.
Argentina Make-up Market Analysis, by Top Cities, 2021 (%)
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Argentina Make-up Market Segmentation by Category
The key categories in the Argentina make-up market are eye make-up, face make-up, lip make-up, and nail make-up. Eye make-up was the largest category in 2021 in the Argentina make-up market in terms of value. The eye makeup category is further classified into eyeliner, eyeshadow, mascara, and other eye-make-up products. Of these, mascara was the largest segment, and the eyeliner segment will emerge as the fastest-growing segment during the projected period.
However, the lip make-up category is forecast to register the fastest value growth from 2021 to 2026.
Argentina Make-up Market Analysis, by Categories, 2021 (%)
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Argentina Make-up Market Segmentation by Distribution Channel
The key distribution channels in the Argentina make-up market are direct sellers, hypermarkets and supermarkets, health & beauty stores, department stores, chemists/pharmacies, convenience stores, parapharmacies/drugstores, and e-retailers among others. In 2021, direct sellers dominated the distribution channel segment in the Argentina make-up market, followed by hypermarkets & supermarkets, and health & beauty stores.
Argentina Make-up Market Analysis, by Distribution Channel, 2021 (%)
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Argentina Make-up Market Segmentation by Packaging Material
The key packaging materials in the Argentina make-up market are rigid plastics, rigid metal, glass, and flexible packaging. Glass accounted for the highest share in the Argentina make-up market, in 2021, followed by rigid plastics and flexible packaging.
Argentina Make-up Market Analysis, by Packaging Material, 2021 (%)
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Argentina Make-up Market - Competitive Landscape
Some of the leading companies in the Argentina make-up market are Natura & Co, L’Oreal S.A., Revlon, Inc., NATUREL SA, Coty, Inc., and others. In 2021, Natura &Co accounted for the highest value share in the Argentina make-up market, followed by L;Oreal S.A. and Revlon, Inc.
Argentina Make-up Market Analysis, by Companies, 2021 (%)
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Segments Covered in the Report
Argentina Make-up Market Outlook, by Cities (Value, 2016-2026, ARS Billion)
- Buenos Aires
- Mendoza
Argentina Make-up Market Outlook, by Category (Value, 2016-2026, ARS Billion)
- Eye Make-Up
- Face Make-Up
- Lip Make-Up
- Nail Make-Up
Argentina Make-up Market Outlook, by Distribution Channel (Value, 2016-2026, ARS Billion)
- Direct Sellers
- Hypermarkets and Supermarkets
- Health & Beauty Stores
- Department Stores
- Chemists/pharmacies
- Convenience Stores
- Parapharmacies/Drugstores
- E-retailers
- Others
Argentina Make-up Market Outlook, by Packaging Material (Value, 2016-2026, ARS Billion)
- Rigid Plastics
- Glass
- Flexible Packaging
- Rigid Metal
Scope
- Sector data: Overall sector value and volume data with growth analysis for 2016-2026
- Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up, nail make-up with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
- Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2021
- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, para pharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, and rigid metal; pack type for specialty container, tube, bottle, jar, tub, aerosol, bag/sachet, and other pack types, closure type for flip/snap top, dispenser, screw top, cap, prize off and other closure types, primary outer types for carton – folding, blister pack, bag, sleeve, shrink wrap, and other primary outer types.
Key Highlights
- The per capita consumption of make-up in Argentina was higher than the global and regional levels in 2021.
- The per capita consumption of nail make-up was higher than other make-up categories in 2021 in Argentina.
- Direct sellers were the leading distribution channel in the Argentinian make-up sector, with a value share of 32.7% in 2021.
- Face make-up was the most consolidated category, with the top three companies accounting for a 64.7% value share in 2021.
- Nail make-up, recorded highest volume sales across leading cities in Argentina.
Reasons to Buy
- Identify high-potential categories and explore further market opportunities based on detailed value and volume analysis.
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
- Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
- The packaging analysis report helps manufacturers, identify the most commonly used packaging materials in the sector.
- Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, employed people, and unemployment rate. It also includes an economic summary of the country along with labor market and demographic trends.
Coty Inc
L'Oreal S.A.
Natura & Co
Revlon Inc
The Estee Lauder Companies Inc
Arca Distribuciones SA
Lady way SRL.
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Frequently asked questions
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What was Argentina's make-up market size in 2021?
Argentina’s make-up market size was ARS17.9 billion in 2021.
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What is the Argentina make-up market growth rate?
The Argentina make-up market is expected to grow at a CAGR of more than 47% during 2021-2026.
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Which was the leading city in the Argentina make-up market?
Buenos Aires emerged as the largest make-up market in Argentina in 2021.
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Which was the leading category of the Argentina make-up market?
Eye make-up was the largest category in 2021 in the Argentina make-up market.
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Which was the leading distribution channel of the Argentina make-up market?
Direct sellers led the Argentina make-up market in 2021.
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Which was the leading packaging material used in the Argentina make-up market?
The glass packaging material was the leading packaging material in the Argentina make-up market in 2021.
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Which are the leading companies in the Argentina make-up market?
Some of the leading make-up companies in Argentina are Natura & Co, L’Oreal S.A., Revlon, Inc., NATUREL SA, Coty, Inc., and others.
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