Malaysia Meat – Market Assessment and Forecasts to 2024

GlobalData’s Country Profile report on the meat sector in Malaysia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The Malaysian meat sector is led by the fresh meat (counter) category in the value terms, while the ambient meat is expected to register the fastest value growth during 2019-2024. Hypermarkets & supermarkets is the leading channel for the distribution of meat in the country. Flexible packaging is the most commonly used pack material in the Malaysian meat sector. Ramly Food Processing Sdn. Bhd., Dindings Poultry, and Hormel Foods Corporation are the leading players in the country.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2014-2024

– Category coverage: Value and growth analysis for ambient meat, chilled raw packaged meat – processed, chilled raw packaged meat – whole cuts, cooked meats – counter, cooked meats – packaged, fresh meat (counter) and frozen meat with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024

– Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2019

– Distribution data: Percentage of sales within each category through distribution channels such as convenience stores, food & drinks specialists, hypermarkets & supermarkets, e-retailers, cash & carries & warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, department stores, direct sellers and other general retailers.

– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, flexible packaging

Scope

– Both per capita consumption and per capita expenditure of meat was higher in Malaysia than regional levels in 2019

– Per capita consumption of fresh meat (counter) was highest compared to the other categories in Malaysian meat sector in 2019

– Hypermarkets & supermarkets is the leading distribution channel in the Malaysian meat sector

– Private labels are growing at a higher CAGR than brands in the Malaysian meat sector

– Flexible packaging is the commonly used pack material in the Malaysian meat sector

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labour market and demographic trends.

Companies mentioned

Ramly Food Processing Sdn. Bhd

Dindings Poultry

Hormel Foods Corporation

Yeo Hiap Seng

Farm`s Best Food Industries Sdn. Bhd

Mac Food Services Malaysia

Marina

F.Y Sdn Bhd

Ayamas Food Corporation Sdn Bhd

Victoria Crest Sdn Bhd

Table of Contents

Table of Contents

Reportscope

Executive summary

Part 1:Market Environment

Part 2: Sector Deep Dive

Part 3: Category DeepDive

Part 4: Distribution Analysis

Part 5: Competitive Environment

Part 6: Packaging Analysis

Part 7: City DeepDive

Part 8: Consumergraphics

Part 9: Macroeconomic Analysis

Methodology

Definitions

Appendix

List of Tables

List of Tables

Leading value categories

Fastest-growing segments (value), 2019

Cross-category comparison -by value (2014-2024)

Cross-category comparison -by volume (2014-2024)

Per capita consumption (by category), Malaysia compared to Asia-Pacific and global levels (in kg), 2019

Ambient meat-value analysis by segment, 2014-2024

Ambient meat-volume analysis by segment, 2014-2024

Chilled raw packaged meat -processed -value analysis by segment, 2014-2024

Chilled raw packaged meat -processed -volume analysis by segment, 2014-2024

Chilled raw packaged meat -whole cuts -value analysis by segment, 2014-2024

Chilled raw packaged meat -whole cuts -volume analysis by segment, 2014-2024

Cooked meats -packaged-value analysis by segment, 2014-2024

Cooked meats -packaged-volume analysis by segment, 2014-2024

Fresh meat (counter)-value analysis by segment, 2014-2024

Fresh meat (counter)-volume analysis by segment, 2014-2024

Frozen meat-value analysis by segment, 2014-2024

Frozen meat-volume analysis by segment, 2014-2024

Change in distribution share, 2014-2019

Top five companies share by brand (in value and volume terms) in the meat sector, 2019

Brand shares of top five companies (in value and volumeterms) by category, 2019

Volume analysis of top four cities by category (million kg), 2018

Performance overview (score: 1-100)

Category data, by segment

Per capita consumption (in kg), 2014-2024

Per capita expenditure (US$), 2014-2024

Meat sales distribution in Malaysia -by category (RM million), 2019

List of Figures

List of Figures

Value and volume share of Malaysia in the global and Asia-Pacific meat sector, 2019-2024

Malaysia compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison -Malaysia, Asia-Pacific, and global, 2014-2024

PCE comparison -Malaysia, Asia-Pacific, and global, 2014-2024

Market size and growth analysis by value and volume, meat sector, 2014-2024

Extent to which consumers are trading up or down in the meat sector

Cross-category comparison -value growth analysis and category winners and losers

Cross-category comparison -volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, ambient meatcategory, 2014-2024

Market size and growth analysis by value and volume, chilled raw packaged meat -processed category, 2014-2024

Market size and growth analysis by value and volume, chilled raw packaged meat -whole cuts category, 2014-2024

Market size and growth analysis by value and volume, cooked meats -counter category, 2014-2024

Market size and growth analysis by value and volume, cooked meats -packaged category, 2014-2024

Market size and growth analysis by value and volume, fresh meat (counter) category, 2014-2024

Market size and growth analysis by value and volume, frozen meat category, 2014-2024

Share of key distribution channels (in value terms)-meat, 2019

Key distribution channel share by category (in value terms), 2019

Leading companies (in value and volume terms) in the meat sector, 2019

Private label penetration by category (in value terms), 2019

Growth analysis, private label and brands, 2014-2019

Category-wise consolidation/fragmentation(in value terms) -meat , 2019

Key pack materials in the Malaysian meatsector,percentage share of pack units, 2019

Annual growth rate by key pack material, 2014-2024

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