Philippines Bakery and Cereals – Market Assessment and Forecasts to 2024

GlobalData’s Country Profile report on the bakery & cereals sector in Philippines provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The Filipino bakery & cereals sector is led by the ‘cookies (sweet biscuits)’ category in value terms and by ‘bread & rolls’ category in volume terms, in 2019. The bread & rolls category is expected to register growth in value terms during 2019-2024. Hypermarkets & supermarkets is the leading channel for the distribution of bakery & cereals products in the country. Flexible packaging is the most commonly used pack material in the sector, while rigid metal is expected to register the fastest growth during 2019-2024. QAF Limited, Rebisco Group of Companies and Monde Nissin are the top three companies in the Filipino bakery & cereals sector.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2014-2024

– Category coverage: Value and growth analysis for baking ingredients, baking mixes, bread & rolls, breakfast cereals, cakes, pastries & sweet pies, cereal bars and cookies (sweet biscuits) with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024

– Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2019

– Distribution data: Percentage of sales within each category through distribution channels such as convenience stores, food & drinks specialists, hypermarkets & supermarkets, e-retailers, cash & carries & warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, department stores, direct sellers and other general retailers.

– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, flexible packaging

Scope

– Both per capita consumption and expenditure of bakery & cereals in the Philippines was lower than both regional and global levels, in 2019

– The per capita consumption of bread & rolls was higher than other bakery & cereals categories in 2019

– Cookies (sweet biscuits) was the largest category in terms of value, while bread rolls was the largest category in volume terms in the Philippines, in 2019

– Filipino consumers’ preferences for bakery & cereals products remains unchanged

– All the categories in the bakery & cereals sector registered a negative CAGR in terms of both with health & wellness and without health & wellness attributes during the 2019 2024.

– Flexible packaging was the most commonly used pack material in the Filipino bakery & cereals sector, in 2019

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labour market and demographic trends.

Companies mentioned

A. Loacker SpA

Campbell Soup Co

Cereal Partners Worldwide S.A.

General Mills Inc

Goldilocks Bakeshop Inc

JG Summit Holdings Inc

Jollibee Foods Corp

Kalbe International Pte Ltd

Kellogg Co

Le Coeur de France

Marby Food Ventures Corp

Meiji Holdings Co Ltd

Metro Alliance Holdings & Equities Corp (Inactive)

Monde Nissin Corp

Mondelez International Inc

New Flavor House Inc

PepsiCo Inc

QAF Ltd

Republic Biscuit Corp

RFM Corporation

Table of Contents

Table of Contents

Reportscope

Executive summary

Part 1:Market Environment

Part 2: Sector Deep Dive

Part 3: Category DeepDive

Part 4: Distribution Analysis

Part 5: Competitive Environment

Part 6: Health & Wellness Analysis

Part 7: Packaging Analysis

Part 8: City DeepDive

Part 9: Consumergraphics

Part 10: Macroeconomic Analysis

Methodology

Definitions

Appendix

List of Tables

List of Tables

Leading value categories

Fastest-growing segments (value), 2019

Cross-category comparison – by value (2014-2024)

Cross-category comparison – by volume (2014-2024)

Per capita consumption (by category), Philippines compared to Asia-Pacific and global levels (in kg), 2019

Baking ingredients – value analysis by segment, 2013-2023

Baking ingredients – volume analysis by segment, 2013-2023

Baking mixes – value analysis by segment, 2013-2023

Baking mixes – volume analysis by segment, 2013-2023

Bread & rolls – value analysis by segment, 2013-2023

Bread & rolls – volume analysis by segment, 2013-2023

Breakfast cereals – value analysis by segment, 2013-2023

Breakfast cereals – volume analysis by segment, 2013-2023

Cakes, pastries & sweet pies – value analysis by segment, 2013-2023

Cakes, pastries & sweet pies – volume analysis by segment, 2013-2023

Cereal bars – value analysis by segment, 2013-2023

Cereal bars – volume analysis by segment, 2013-2023

Cookies (sweet biscuits) – value analysis by segment, 2013-2023

Cookies (sweet biscuits) – volume analysis by segment, 2013-2023

Morning goods – value analysis by segment, 2013-2023

Morning goods – volume analysis by segment, 2013-2023

Savory biscuits – value analysis by segment, 2013-2023

Savory biscuits – volume analysis by segment, 2013-2023

List of Figures

List of Figures

Value and volume share of Philippines in the global and Asia-Pacific bakery & cereals sector, 2019-2024

Philippines compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison – Philippines, Asia-Pacific, and global, 2014-2024

PCE comparison – Philippines, Asia-Pacific, and global, 2014-2024

Market size and growth analysis by value and volume, bakery & cereals sector, 2014-2024

Extent to which consumers are trading up in the bakery & cereals sector

Cross-category comparison – value growth analysis and category winners and losers

Cross-category comparison – volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, baking ingredients category, 2013-2023

Market size and growth analysis by value and volume, baking mixes category, 2013-2023

Market size and growth analysis by value and volume, bread & rolls category, 2013-2023

Market size and growth analysis by value and volume, breakfast cereals category, 2013-2023

Market size and growth analysis by value and volume, cakes, pastries & sweet pies category, 2013-2023

Market size and growth analysis by value and volume, cereal bars category, 2013-2023

Market size and growth analysis by value and volume, cookies (sweet biscuits) category, 2013-2023

Market size and growth analysis by value and volume, dough products category, 2013-2023

Market size and growth analysis by value and volume, energy bars category, 2013-2023

Market size and growth analysis by value and volume, morning goods category , 2013-2023

Market size and growth analysis by value and volume, savory biscuits category, 2013-2023

Share of key distribution channels (in value terms) – bakery & cereals, 2019

Key distribution channel share by category (in value terms), 2019

Leading companies (in value and volume terms) in the bakery & cereals sector, 2019

Private label penetration by category (in value terms), 2019

Growth analysis, private label and brands, 2014-2019

Category-wise consolidation/fragmentation (in value terms) – bakery & cereals , 2019

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