India Hot Drinks – Market Assessment and Forecasts to 2024

Indian hot drinks sector was led by hot tea category in both value and volume terms in 2019. However, the other hot drinks category is forecast to register fastest value & volume growth during 2019-2024. Convenience stores accounted for the leading share in the distribution of hot drinks in the country. Paper & board was the most commonly used pack material in the country. Consumption of hot drinks products was higher among males than females in the country. Unilever, Tata Sons Limited and GlaxoSmithKline are the top three companies in the Indian hot drinks sector.

This report on the hot drinks sector in India provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2014-2024

– Category coverage: Value and growth analysis for hot coffee, hot tea, other hot drinks with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024

– Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019

– Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, e-retailers, “dollar stores”, variety stores & general merchandise retailers other general retailers.

– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, speciality container, stand up pouch, carton – folding, can, pod and other pack type, closure type for: flip/snap top, screw top, prize off, twist off, plastic tie and other closure types, primary outer types for: carton – folding, bag, sleeve and shrink wrap.

Scope

– Value share of India is expected to increase in both the global and regional hot drinks market in the next five years

– Both per capita consumption and per capita expenditure of hot drinks was lower in India than both the global and regional levels in 2019

– Indian consumers prefer premium products in the hot drinks sector

– The per capita consumption of hot tea was higher than other hot drinks categories in 2019

– Private labels are growing at a higher CAGR than brands in the Indian hot drinks sector

– Paper & board is the commonly used pack material in the Indian hot drinks sector

– Hot tea was the most used category across leading cities in India

– Amongst top ten cities, Mumbai is projected to contribute the most towards the volume growth of Indian hot drinks sector during 2018-2023

– Kids & babies account for the leading share in the consumption of hot drinks in India

– Global trade slowdown, internal headwinds leads to pulls down India’s Real GDP growth in 2019

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate.

– It also includes economic summary of the country along with labor market and demographic trends.

Companies mentioned

Unilever

Tata Sons Limited

GlaxoSmithKline

Nestle SA

Wagh Bakri Tea Group

Kanan Devan Hills Plantations Company

Amar Tea Pvt Ltd

Duncans Industries Ltd.

Jacobs Douwe Egberts

Girnar Food & Beverages Pvt. Ltd

Golden Tips Tea Co Pvt Ltd

Table of Contents

Table of Contents

Report scope

Executive summary

Part 1: Market Environment

Value and volume share of India in the global and Asia-Pacific markets

Growth analysis of India compared to other leading countries in the Asia-Pacific market

PCC and PCE of India compared to global and Asia-Pacific market

Part 2: Sector Deep Dive

India hot drinks sector snapshot

Market size analysis

Demand for premium products

Cross-category comparison – value growth analysis and category winners and losers

Cross-category comparison – volume growth analysis and category winners and losers

Part 3: Category Deep Dive

Per capita consumption analysis by category

Market size analysis – category: hot coffee

Segment-level analysis (in value terms) – hot coffee

Segment-level analysis (in volume terms) – hot coffee

Market size analysis – category: hot tea

Segment-level analysis (in value terms) – hot tea

Segment-level analysis (in volume terms) – hot tea

Market size analysis – category: other hot drinks

Segment-level analysis (in value terms) – other hot drinks

Segment-level analysis (in volume terms) – other hot drinks

Part 4: Distribution Analysis

Channel share analysis

Part 5: Competitive Environment

Leading companies value share

Brand share analysis of top five companies

Brand share analysis of top five companies by category

Private label share analysis by category

Growth of private labels compared to branded products

Degree of consolidation/fragmentation by category

Part 6: Packaging Analysis

Pack material growth analysis

Pack type growth analysis

Closure type growth analysis

Primary outer type growth analysis

Part 7: City Deep Dive

Market size analysis of top ten cities

Market size analysis of top ten cities by category

Leading cities contribution to volume growth

Part 8: Consumergraphics

Demographic analysis

List of Tables

List of Tables

Leading value categories

Fastest-growing segments (value), 2019

Cross-category comparison – by value (2014–2024)

Cross-category comparison – by volume (2014–2024)

Per capita consumption (by category), India compared to Asia-Pacific and global levels (in kg), 2019

Hot coffee – value analysis by segment, 2014–2024

Hot coffee – volume analysis by segment, 2014–2024

Hot tea – value analysis by segment, 2014–2024

Hot tea – volume analysis by segment, 2014–2024

Other hot drinks – value analysis by segment, 2014–2024

Other hot drinks – volume analysis by segment, 2014–2024

Change in distribution share, 2014–2019

Top five companies share by brand (in value terms) in the hot drinks sector, 2019

Brand shares of top five companies (in value terms) by category, 2019

Performance overview (score: 1–100)

Category data, by segment

Category data, by on-trade and off-trade

Per capita consumption (in kg), 2014–2024

Per capita expenditure (US$), 2014–2024

Hot drinks sales distribution in India – by category (R$ million), 2019

Brand share (in value terms) in the hot drinks sector, 2019

Brand share (in value terms) in the hot drinks sector, by category, 2019

Pack material (in million pack units), 2014–2024

Pack materials by category (in million pack units), 2019

Pack type (in million pack units), 2014–2024

Pack types by category (in million pack units), 2019

Closure type (in million pack units), 2014–2024

Closure types by category (in million pack units), 2019

Primary outer type (in million pack units), 2014–2024

Primary outer types by category (in million pack units), 2019

Real GDP and annual growth (%), 2016–2024

Nominal GDP and annual growth (%), 2016–2024

Consumer price inflation (%), 2016–2024

Employed people and unemployment rate (%), 2016–2024

Household final consumption expenditure and annual growth (%), 2016–2024

Population and annual growth (%), 2016–2024

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2014–2024

List of Figures

List of Figures

Value and volume share of India in the global and Asia-Pacific hot drinks sector, 2019–2024

India compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison – India, Asia-Pacific, and global, 2014–2024

PCE comparison – India, Asia-Pacific, and global, 2014–2024

Market size and growth analysis by value and volume, hot drinks sector, 2014–2024

Extent to which consumers are trading up in the hot drinks sector

Cross-category comparison – value growth analysis and category winners and losers

Cross-category comparison – volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, hot coffee category, 2014–2024

Market size and growth analysis by value and volume, hot tea category, 2014–2024

Market size and growth analysis by value and volume, other hot drinks category, 2014–2024

Share of key distribution channels (in value terms) – hot drinks, 2019

Key distribution channel share by category (in value terms), 2019

Leading companies (in value terms) in the hot drinks sector, 2019

Private label penetration by category (in value terms), 2019

Growth analysis, private label and brands, 2014–2019

Category-wise consolidation/fragmentation (in value terms) – hot drinks , 2019

Key pack materials in the Indian hot drinks sector, percentage share of pack units, 2019

Annual growth rate by key pack material, 2014–2024

Use of pack material by category (in pack units), 2019

Key pack types in the Indian hot drinks sector, percentage share of pack units, 2019

Annual growth rate by key pack type, 2014–2024

Use of pack type by category (in pack units), 2019

Key closure types in the Indian hot drinks sector, percentage share of pack units, 2019

Annual growth rate by key closure type, 2014–2024

Use of closure type by category (in pack units), 2019

Key primary outer types in the Indian hot drinks sector, percentage share of pack units, 2019

Annual growth rate by key primary outer type, 2014–2024

Use of primary outer type by category (in pack units), 2019

Volume growth analysis of top nine cities (million kg), 2013–2018

Volume growth analysis of top nine cities by category (million kg), 2018

Leading cities’ contribution to volume change, 2018–2023

Demographic analysis

Real GDP (R$ billion) and annual growth (%)

Nominal GDP (R$ billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in R$ terms

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

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