Japan Cosmetics & Toiletries – Market Assessment and Forecasts to 2024

The Japanese cosmetics & toiletries industry was led by skincare sector in both value and volume terms during 2019-2024. However, the suncare category was forecast to be the fastest growing sector both in value and volume terms during 2019-2024. Hypermarkets & supermarkets accounted for the leading share in the distribution of cosmetics & toiletries products. Rigid plastics was the most commonly used pack material in the country. Consumption of cosmetics & toiletries products is higher among females than males in the country. Kao, KOSE Corporation, Shiseido Company, Limited are the top three companies in the Japanese cosmetics & toiletries industry.

This report on the cosmetics & toiletries industry in Japan provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures sector distribution data and companies market shares.

What else is contained?

– Industry data: Overall sector value and volume data with growth analysis for 2014-2024

– Sector coverage: Value and volume growth analysis for feminine hygiene, fragrances, haircare, make-up, male toiletries, oral hygiene, personal hygiene, skincare and suncare with inputs on individual segment share within each sector and the change in their market share forecast for 2019-2024

– Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019

– Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries and warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers, drug stores & pharmacies, vending machines and other general retailers.

– Packaging data: consumption breakdown for package materials and pack types in each sector, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, paper & board, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, carton-folding, stand up pouch, blister pack, aerosol, wrapper, film, specialty container, tray, box, foil and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off, twist off, sports cap, film, lever closure, stopper, foil and other closure types, primary outer types for: carton – folding, blister pack, sleeve, bag, shrink wrap and other primary outer types.

Scope

– Both per capita consumption and per capita expenditure of cosmetics & toiletries was higher in Japan than the global and regional level in 2019

– Japanese consumers prefer premium products in the cosmetics & toiletries industry

– The per capita consumption of skincare products was higher than other cosmetics & toiletries sectors in 2019

– Shiseido, owned by Shiseido Company, Limited, was the leading brand in the Japanese cosmetics & toiletries industry in 2019

– Private labels are growing at a higher CAGR than brands in the Japanese cosmetics & toiletries industry

– Rigid plastics is the most commonly used pack material in the Japanese cosmetics & toiletries industry

– Skincare was the leading sector across top 10 cities in Japan

– Amongst top 10 cities, Tokyo is projected to contribute the most towards the volume growth of Japanese cosmetics and toiletries industry during 2018-2023

– Older consumers account for the leading share in the consumption of cosmetics & toiletries in Japan

Reasons to buy

– Identify high potential sectors and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the industry

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies mentioned

Kao

KOSE Corporation

Shiseido Company Limited

Procter & Gamble

Unilever

Lion Corp

L`Oreal S.A.

POLA Orbis Holdings Inc

Orbis Inc.

FANCL Corporation

Saishunkan Co.Ltd

Table of Contents

Table of Contents

Report scope

Executive summary

Part 1: Market Environment

Value and volume share of Japan in the global and Asia-Pacific markets

Growth analysis of Japan compared to other leading countries in the Asia-Pacific market

PCC and PCE of Japan compared to global and Asia-Pacific market

Part 2: Industry Deep Dive

Japan cosmetics & toiletries industry snapshot

Market size analysis

Demand for premium products

Cross-sector comparison – value growth analysis and sector winners and losers

Cross-sector comparison – volume growth analysis and sector winners and losers

Part 3: Sector Deep Dive

Per capita consumption analysis by sector

Market size analysis – sector: feminine hygiene

Category-level analysis (in value terms) – feminine hygiene

Category-level analysis (in volume terms) – feminine hygiene

Market size analysis – sector: fragrances

Category-level analysis (in value terms) – fragrances

Category-level analysis (in volume terms) – fragrances

Market size analysis – sector: haircare

Category-level analysis (in value terms) – haircare

Category-level analysis (in volume terms) – haircare

Market size analysis – sector: make-up

Category-level analysis (in value terms) – make-up

Category-level analysis (in volume terms) – make-up

Market size analysis – sector: male toiletries

Category-level analysis (in value terms) – male toiletries

Category-level analysis (in volume terms) – male toiletries

Market size analysis – sector: oral hygiene

Category-level analysis (in value terms) – oral hygiene

Category-level analysis (in volume terms) – oral hygiene

Market size analysis – sector: personal hygiene

Category-level analysis (in value terms) – personal hygiene

Category-level analysis (in volume terms) – personal hygiene

Market size analysis – sector: skincare

Category-level analysis (in value terms) – skincare

Category-level analysis (in volume terms) – skincare

Market size analysis – sector: suncare

Category-level analysis (in value terms) – suncare

Category-level analysis (in volume terms) – suncare

Part 4: Distribution Analysis

Channel share analysis

Part 5: Competitive Environment

Leading companies value share

Brand share analysis of top five companies

Brand share analysis of top five companies by sector

Private label share analysis by sector

Growth of private labels compared to branded products

Degree of consolidation/fragmentation by sector

Part 6: Packaging Analysis

Pack material growth analysis

Pack type growth analysis

Closure type growth analysis

Primary outer type growth analysis

Part 7: City Deep Dive

Market size analysis of top ten cities

Market size analysis of top ten cities by sector

Leading cities contribution to volume growth

Part 8: Consumergraphics

Demographic analysis

Part 9: Macroeconomic Analysis

GDP growth and inflation

Population growth

Labor market trend

Economic summary, labor market trends, and demographic trends

Japan risk index (GCRI) 2019

Japan risk analysis – compared to global and Asia-Pacific markets

Methodology

Definitions

Appendix

List of Tables

List of Tables

Leading value sectors

Fastest-growing categories (value), 2019

Cross-sector comparison – by value (2014-2024)

Cross-sector comparison – by volume (2014-2024)

Per capita consumption (by sector), Japan compared to Asia-Pacific and global levels (in units), 2019

Feminine hygiene – value analysis by category, 2014-2024

Feminine hygiene – volume analysis by category, 2014-2024

Fragrances – value analysis by category, 2014-2024

Fragrances – volume analysis by category, 2014-2024

Haircare – value analysis by category, 2014-2024

Haircare – volume analysis by category, 2014-2024

Make-up – value analysis by category, 2014-2024

Make-up – volume analysis by category, 2014-2024

Male toiletries – value analysis by category, 2014-2024

Male toiletries – volume analysis by category, 2014-2024

Oral hygiene – value analysis by category, 2014-2024

Oral hygiene – volume analysis by category, 2014-2024

Personal hygiene – value analysis by category, 2014-2024

Personal hygiene – volume analysis by category, 2014-2024

Skincare – value analysis by category, 2014-2024

Skincare – volume analysis by category, 2014-2024

Suncare – value analysis by category, 2014-2024

Suncare – volume analysis by category, 2014-2024

Change in distribution share, 2014-2019

Top five companies share by brand (in value terms) in the cosmetics & toiletries industry, 2019

Brand shares of top five companies (in value terms) by sector, 2019

Performance overview (score: 1-100)

Sector data, by category

Per capita consumption (in units), 2014-2024

Per capita expenditure (US$), 2014-2024

Cosmetics & Toiletries sales distribution in Japan – by sector (R$ million), 2019

Brand share (in value terms) in the cosmetics & toiletries industry, 2019

Brand share (in value terms) in the cosmetics & toiletries industry, by sector, 2019

Pack material (in million pack units), 2014-2024

Pack materials by sector (in million pack units), 2019

Pack type (in million pack units), 2014-2024

Pack types by sector (in million pack units), 2019

Closure type (in million pack units), 2014-2024

Closure types by sector (in million pack units), 2019

Primary outer type (in million pack units), 2014-2024

Primary outer types by sector (in million pack units), 2019

Real GDP and annual growth (%), 2016-2024

Nominal GDP and annual growth (%), 2016-2024

Consumer price inflation (%), 2016-2024

Employed people and unemployment rate (%), 2016-2024

Nominal household final consumption expenditure and annual growth (%), 2016-2024

Population and annual growth (%), 2016-2024

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2014-2024

List of Figures

List of Figures

Value and volume share of Japan in the global and Asia-Pacific cosmetics & toiletries industry, 2019-2024

Japan compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison – Japan, Asia-Pacific, and global, 2014-2024

PCE comparison – Japan, Asia-Pacific, and global, 2014-2024

Market size and growth analysis by value and volume, cosmetics & toiletries industry, 2014-2024

Extent to which consumers are trading up in the cosmetics & toiletries industry

Cross-sector comparison – value growth analysis and sector winners and losers

Cross-sector comparison – volume growth analysis and sector winners and losers

Market size and growth analysis by value and volume, feminine hygiene sector, 2014-2024

Market size and growth analysis by value and volume, fragrances sector, 2014-2024

Market size and growth analysis by value and volume, haircare sector, 2014-2024

Market size and growth analysis by value and volume, make-up sector, 2014-2024

Market size and growth analysis by value and volume, male toiletries sector, 2014-2024

Market size and growth analysis by value and volume, oral hygiene sector, 2014-2024

Market size and growth analysis by value and volume, personal hygiene sector, 2014-2024

Market size and growth analysis by value and volume, skincare sector, 2014-2024

Market size and growth analysis by value and volume, suncare sector, 2014-2024

Share of key distribution channels (in value terms) – cosmetics & toiletries, 2019

Key distribution channel share by sector (in value terms), 2019

Leading companies (in value terms) in the cosmetics & toiletries industry, 2019

Private label penetration by sector (in value terms), 2019

Growth analysis, private label and brands, 2014-2019

Sector-wise consolidation/fragmentation (in value terms) – cosmetics & toiletries, 2019

Key pack materials in the Japanese cosmetics & toiletries industry, percentage share of pack units, 2019

Annual growth rate by key pack material, 2014-2024

Use of pack material by sector (in pack units), 2019

Key pack types in the Japanese cosmetics & toiletries industry, percentage share of pack units, 2019

Annual growth rate by key pack type, 2014-2024

Use of pack type by sector (in pack units), 2019

Key closure types in the Japanese cosmetics & toiletries industry, percentage share of pack units, 2019

Annual growth rate by key closure type, 2014-2024

Use of closure type by sector (in pack units), 2019

Key primary outer types in the Japanese cosmetics & toiletries industry, percentage share of pack units, 2019

Annual growth rate by key primary outer type, 2014-2024

Use of primary outer type by sector (in pack units), 2019

Volume growth analysis of top ten cities (million units), 2013-2018

Volume growth analysis of top ten cities by sector (million units), 2018

Leading cities’ contribution to volume change, 2018-2023

Demographic analysis

Real GDP (R$ billion) and annual growth (%)

Nominal GDP (R$ billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in R$ terms

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

Five lowest-risk nations in GCRI Q4 2019

Five highest-risk nations in GCRI Q4 2019

Japan's performance in country risk analysis in comparison to Asia-Pacific and the world

List of 109 countries analyzed to identify the high-potential countries in different regions

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