Philippines Make-Up – Market Assessment and Forecasts to 2024

The Filipino make-up sector is led by the face make-up category in value terms in 2019. The face make-up category is also forecast to register the fastest value and volume growth during 2019-2024. Direct sellers is the leading channel in distribution of make-up products in the country. Avon Products, Inc., L`Oreal S.A. and Ever Bilena Cosmetics, Inc. the leading companies in the Filipino make-up sector. Rigid plastics is the most commonly used pack material in the sector. Kids & babies (aged 0-15 years) accounted for the highest consumption of make-up products in the country.

This report on the make-up sector in the Philippines provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2014-2024

– Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up and nail make-up with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024

– Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019

– Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers.

– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, speciality container and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off and other closure types, primary outer types for: carton – folding, blister pack, bag, sleeve and shrink wrap.

Scope

– The per capita consumption and expenditure of make-up is lower in the Philippines compared to both global and regional levels

– Filipino consumers prefer premium products in the make-up sector

– The per capita consumption of lip make-up products was higher than other make-up categories in 2019

– Direct sellers was the leading distribution channel in the Filipino make-up sector

– Rigid plastics is the most commonly used pack material in the Filipino make-up sector

– Lip make-up is the most used category across leading cities in the Philippines

– Kids & babies account for the leading share in the consumption of make-up products in the Philippines

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies mentioned

Avon Products Inc.

L`Oreal S.A.

Ever Bilena Cosmetics Inc.

Mary Kay Inc.

Revlon Inc.

HBC Inc

Ever Bilena Cosmetics Inc.

VMV Hypoallergenics

Coty Inc.

LG Corp

Tupperware Brands Corp

Jemeica Cosmetics Mfg. Corp.

Amorepacific Corporation

Cinema Secrets Inc.

Table of Contents

Table of Contents

Report scope

Executive summary

Part 1:Market Environment

Value and volume share of the Philippines in the global and Asia Pacific markets

Growth analysis of the Philippines compared to other leading countries in the Asia

Pacific market PCC and PCE of the Philippines compared to global and Asia

Pacific market Part 2: Sector Deep Dive

The Philippines make up sector snapshot

Market size analysis

Demand for premium products

Cross category comparison value growth analysis and category winners and losers

Cross category comparison volume growth analysis and category winners and losers

Part 3: Category Deep Dive

Per capita consumption analysis by category

Market size analysis category: eye make up

Segment level analysis (in value terms) eye make up

Segment level analysis (in volume terms) eye make up

Market size analysis category: face make up

Segment level analysis (in value terms) face make up

Segment level analysis (in volume terms) face make up

Market size analysis category: lip make up

Segment level analysis (in value terms) lip make up

Segment level analysis (in volume terms) lip make up

Market size analysis category: nail make up

Part 4: Distribution Analysis

Channel share analysis

Part 5: Competitive Environment

Leading companies value share

Brand share analysis of top five companies

Brand share analysis of top five companies by category

Degree of consolidation/fragmentation by category

Part 6: Packaging Analysis

Pack material growth analysis

Pack type growth analysis

Closure type growth analysis

Primary outer type growth analysis

Part 7: City Deep Dive

Market size analysis of top ten cities

Market size analysis of top ten cities by category

Leading cities contribution to volume growth

Part 8: Consumergraphics

Demographic analysis

Part 9: Macroeconomic Analysis

GDP growth and inflation

Population growth

Labor market trend

Economic summary, labor market trends, and demographic trends

The Philippines risk index (GCRI) 2019

The Philippines risk analysis compared to global and Asia Pacific markets

Methodology

Definitions

Appendix

List of Tables

List of Tables

Leading value categories

Fastest growing segments (value), 2019

Crosscategory comparison by value (2014 2024)

Crosscategory comparison by volume (2014 2024)

Per capita consumption (by category), the Philippines compared to Asia Pacific and global levels (in units), 2019

Eye make up value analysis by segment, 2014 2024

Eye make up volume analysis by segment, 2014 2024

Face make up value analysis by segment, 2014 2024

Face make up volume analysis by segment, 2014 2024

Lip make up value analysis by segment, 2014 2024

Lip make up volume analysis by segment, 2014 2024

Change in distribution share, 2014 2019

Top five companies share by brand (in value terms) in the make up sector, 2019

Brand shares of top five companies (in value terms) by category, 2019

Performance overview (score: 1 100)

Category data, by segment

Per capita consumption (in units), 2014 2024

Per capita expenditure (US$), 2014 2024

Make Up sales distribution in the Philippines by category (₱ million), 2019

Brand share (in value terms) in the make up sector, 2019

Brand share (in value terms) in the make up sector, by category, 2019

Pack material (in million pack units), 2014 2024

Pack materials by category (in million pack units), 2019

Pack type (in million pack units), 2014 2024

Pack types by category (in million pack units), 2019

Closure type (in million pack units), 2014 2024

Closure types by category (in million pack units), 2019

Primary outer type (in million pack units), 2014 2024

Primary outer types by category (in million pack units), 2019

Real GDP and annual growth (%), 2016 2024

Nominal GDP and annual growth (%), 2016 2024

Consumer price inflation (%), 2016 2024

Employed people and unemployment rate (%), 2016 2024

Nominal household final consumption expenditure and annual growth (%), 2016 2024

Population and annual growth (%), 2016 2024

Population by age group (%)

Population by gender (%)

Population by rural urban split (%)

Exchange rates, 2014 2024

List of Figures

List of Figures

Value and volume share of the Philippines in the global and Asia Pacific make up sector, 2019 2024

The Philippines compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison the Philippines, Asia Pacific, and global, 2014 2024

PCE comparison the Philippines, Asia Pacific, and global, 2014 2024

Market size and growth analysis by value and volume, make up sector, 2014 2024

Extent to which consumers are trading up in the make up sector

Cross category comparison value growth analysis and category winners and losers

Cross category comparison volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, eye make up category, 2014 2024

Market size and growth analysis by value and volume, face make up category, 2014 2024

Market size and growth analysis by value and volume, lip make up category, 2014 2024

Market size and growth analysis by value and volume, nail make up category, 2014 2024

Share of key distribution channels (in value terms) make up, 2019

Key distribution channel share by category (in value terms), 2019

Leading companies (in value terms) in the make up sector, 2019

Category wise consolidation/fragmentation (in value terms) make up , 2019

Key pack materials in the Filipino make up sector, percentage share of pack units, 2019

Annual growth rate by key pack material, 2014 2024

Use of pack material by category (in pack units), 2019

Key pack types in the Filipino make up sector, percentage share of pack units, 2019

Annual growth rate by key pack type, 2014 2024

Use of pack type by category (in pack units), 2019

Key closure types in the Filipino make up sector, percentage share of pack units, 2019

Annual growth rate by key closure type, 2014 2024

Use of closure type by category (in pack units), 2019

Key primary outer types in the Filipino make up sector, percentage share of pack units, 2019

Annual growth rate by key primary outer type, 2014 2024

Use of primary outer type by category (in pack units), 2019

Volume growth analysis of top ten cities (million units ), 2013 2018

Volume growth analysis of top ten cities by category (million units), 2018

Leading cities’ contribution to volume change, 2018 2023

Demographic analysis

Real GDP (₱ billion) and annual growth (%)

Nominal GDP (₱ billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in ₱ terms

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural urban split (%)

Employed people (millions) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

Five lowest risk nations in GCRI Q4 2019

Five highest risk nations in GCRI Q4 2019

The Philippines's performance in country risk analysis in comparison to Asia

Pacific and the world

List of 109 countries analyzed to identify the high potential countries in different regions

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