Australia Make-Up – Market Assessment and Forecasts to 2024

The Australian make-up sector is led by the face make-up category in both value and volume terms in 2019, while lip make-up category is expected to register fastest value and volume growth during 2019-2024. Hypermarkets & supermarkets was the leading channel for distribution of make-up products in Australia. Rigid plastics is the most commonly used pack material in the sector, followed by glass and flexible packaging. L`Oreal S.A., Coty, Inc. and The Estee Lauder Companies Inc. are the top three companies in the Australian make-up sector.

This report on the make-up sector in Australia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2014-2024

– Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up and nail make-up with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024

– Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019

– Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers.

– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, speciality container and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off and other closure types, primary outer types for: carton – folding, blister pack, bag, sleeve and shrink wrap.

Scope

– Both per capita consumption and per capita expenditure of make-up is higher in Australia compared to the global and regional level in 2019

– Australian consumers prefer premium products in the make-up sector

– The per capita consumption of face make-up category was higher than other make-up categories in 2019

– Hypermarkets & supermarkets is the leading distribution channel in the Australian make-up sector

– Rigid plastics is the most commonly used pack material in the Australian make-up sector

– Face make-up was the most used category across leading cities in Australia

– Older consumers account for the leading share in the consumption of make-up products in Australia

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate.It also includes economic summary of the country along with labor market and demographic trends.

Companies mentioned

L`Oreal S.A.

Coty Inc.

The Estee Lauder Companies Inc.

Revlon Inc.

Creative Brands Pty Ltd

Avon Products Inc.

LVMH Moet Hennessy – Louis Vuitton

Clarins Group

Shiseido Company Limited

Incolabs (Pty) Ltd.

Tupperware Brands Corp

Cosnova Gmbh

Mary Kay Inc.

Amway Corporation

Napoleon Perdis

Markwins International Corporation

Nu Skin Enterprises Inc

Pro-Ma Sysstems (Australia) Pty Ltd

Table of Contents

Table of Contents

Reportscope

Executive summary

Part 1:Market Environment

Value and volume share of Australia in the global and Asia-Pacific markets

Growth analysis of Australia compared to other leading countries in the Asia-Pacific market

PCC and PCE of Australia compared to global and Asia-Pacific market

Part 2: Sector Deep Dive

Australia make-up sector snapshot

Market size analysis

Cross-category comparison -value growth analysis and category winners and losers

Cross-category comparison -volume growth analysis and category winners and losers

Part 3: Category DeepDive

Per capita consumption analysis by category

Market size analysis-category: eye make-up

Segment-level analysis (in value terms) -eye make-up

Segment-level analysis (in volume terms) -eye make-up

Market size analysis-category: face make-up

Segment-level analysis (in value terms) -face make-up

Segment-level analysis (in volume terms) -face make-up

Market size analysis-category: lip make-up

Segment-level analysis (in value terms) -lip make-up

Segment-level analysis (in volume terms) -lip make-up

Market size analysis-category: nail make-up

Part 4: Distribution Analysis

Channel share analysis

Part 5: Competitive Environment

Leading companies value share

Brand share analysis of top five companies

Brand share analysis of top five companies by category

Brand share analysis of top five companies by category

Degree of consolidation/fragmentation by category

Part 6: Packaging Analysis

Pack material growth analysis

Pack type growth analysis

Closure type growth analysis

Primary outer type growth analysis

Part 7: City DeepDive

Market size analysis of top two cities

Market size analysis of top two cities by category

Leading cities contribution to volume growth

Part 8: Consumergraphics

Part 9: Macroeconomic Analysis

Demographic analysis

Appendix

List of Tables

List of Tables

Leading value categories

Fastest-growing segments (value), 2019

Cross-category comparison -by value (2014-2024)

Cross-category comparison -by volume (2014-2024)

Per capita consumption (by category), Australia compared to Asia-Pacific and global levels (in units), 2019

Eye make-up -value analysis by segment, 2014-2024

Eye make-up -volume analysis by segment, 2014-2024

Face make-up -value analysis by segment, 2014-2024

Face make-up -volume analysis by segment, 2014-2024

Lip make-up -value analysis by segment, 2014-2024

Lip make-up -volume analysis by segment, 2014-2024

Change in distribution share, 2014-2019

Top five companies share by brand (in value terms) in the make-up sector, 2019

Brand shares of top five companies (in value terms) by category, 2019

Performance overview (score: 1-100)

Category data, by segment

Per capita consumption (in units), 2014-2024

Per capita expenditure (US$), 2014-2024

Make-up sales distribution in Australia -by category (A$ million), 2019

Brand share (in value terms) in the make-up sector, 2019

Brand share (in value terms) in the make-up sector, by category, 2019

Pack material (in million pack units), 2014-2024

Pack materials by category (in million pack units), 2019

Pack type (in million pack units), 2014-2024

Pack types by category (in million pack units), 2019

Closure type (in million pack units), 2014-2024

Closure types by category (in million pack units), 2019

Primary outer type (in million pack units), 2014-2024

Primary outer types by category (in million pack units), 2019

Real GDP and annual growth (%), 2016-2024

Nominal GDP and annual growth (%), 2016-2024

Consumer price inflation (%), 2016-2024

Employed people and unemployment rate (%), 2016-2024

Nominal household final consumption expenditure and annual growth (%), 2016-2024

Population and annual growth (%), 2016-2024

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2014-2024

List of Figures

List of Figures

Value and volume share of Australia in the global and Asia-Pacific make-up sector, 2019-2024

Australia compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison -Australia, Asia-Pacific, and global, 2014-2024

PCE comparison -Australia, Asia-Pacific, and global, 2014-2024

Market size and growth analysis by value and volume, make-up sector, 2014-2024

Extent to which consumers are trading up or down in the make-up sector

Cross-category comparison -value growth analysis and category winners and losers

Cross-category comparison -volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, eye make-up category, 2014-2024

Market size and growth analysis by value and volume, face make-up category, 2014-2024

Market size and growth analysis by value and volume, lip make-up category, 2014-2024

Market size and growth analysis by value and volume, nail make-up category, 2014-2024

Share of key distribution channels (in value terms)-make-up, 2019

Key distribution channel share by category (in value terms), 2019

Leading companies (in value terms) in the make-up sector, 2019

Category-wise consolidation/fragmentation (in value terms) -make-up , 2019

Annual growth rate by key pack material, 2014-2024

Use of pack material by category (in pack units), 2019

Key pack types in the Australia make-up sector, percentage share of pack units, 2019

Annual growth rate by key pack type, 2014-2024

Use of pack type by category (in pack units), 2019

Key closure types in the Australia make-up sector, percentage share of pack units, 2019

Annual growth rate by key closure type, 2014-2024

Use of closure type by category (in pack units), 2019

Key primary outer types in the Australia make-up sector, percentage share of pack units, 2019

Annual growth rate by key primary outer type, 2014-2024

Use of primary outer type by category (in pack units), 2019

Volume growth analysis of top two cities (millionunits), 2013-2018

Volume growth analysis of top two cities by category (million units), 2018

Leading cities’ contribution to volume change, 2018-2023

Demographic analysis

Real GDP (ARS billion) and annual growth (%)

Nominal GDP (ARS billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in ARS terms

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

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